Rayane Awdeh

- Analyzed the market and competitors to spot trends and business opportunities - Attended trade shows and met directly with clients to better understand their needs and expectations - Helped define product strategy and identify new offers and segments worth exploring - Worked on pricing and validated business potential through market research - Collaborated with partners to enhance the product offer - Built the product roadmap with Product, Design and Engineering teams, balancing user needs, tech constraints, and budgets - Followed the development process and kept stakeholders aligned throughout - Shared new features across the company to ensure smooth rollout and internal adoption

- Led the launch of new poducts and recipes including: o Conception to launch with the collaboration of R&D, Quality and Supply departments o Marketing strategy creation to implementation o Pre and Post launch analysis o Launched over 10 new products (including DORITO'S, Asian Fusion, Le Smoky, TOMAT'O, G.O.A.T, O'Rösti, Chunky Churros, Salades) increasing annual revenue by 15% through market-aligned product strategies. - Led the launch and development of multiple digital solutions, including: o In-house delivery service: Collaborated with over three external partners to ensure seamless implementation. o Web click-and-collect service: Designed and deployed on the corporate website. o Command terminal software updates: Introduced allergen information, new branding, and loyalty program integration. o Mobile app game: Developed and launched an API-based Pacman-style game. - Managed crisis response for system bugs, crashes, and hacks in coordination with the internal IT team, external support teams and development agency based in Belgium. - Optimized user journeys across digital channels, boosting user satisfaction by 20% and improving order conversion rates. - Enhanced user experience (UX) by leveraging customer feedback, analyzing benchmarks, and aligning solutions with user needs. - Delivered digital projects from ideation to go-to-market by defining specifications, prioritizing initiatives, and collaborating with tech teams. - Rolled out new digital sales channels and features with seamless system integration, supporting organizational goals.

CODiLOG is an SAP software publisher: - Automation of marketing and sales strategy (sales channels, lead management, etc.) - Managing the organization of online and offline events - Managing the launch of the new website and it's digital strategy (Google tag manager, AdWords...) - Managing the rebranding of the company - In charge of the communication and sales tools - Enforce the branding image within the company - In charge of inbound Marketing and CRM and sales actions via HUBSPOT - Handling internal and external communication - Managing the budget and marketing plan - Managing our communications intern

Marketing and communication: - Participation in the organization of national events to present Fiat-Alfa Romeo-Jeep brand models to customers and BtoB partners. - Participation in the communication of the new programs and partnerships set up by the Fleet & Business Department - Participate in the development and updating of programs and sales tools for the Key Accounts Department and the Distribution Network. - Conducting BtoB presentations to HQ, Distribution Network, internal departments and customers. Pricing and reporting: - Benchmarking of the business competitiveness of the Fiat-Alfa Romeo-Jeep models with the Fleet&Business Pricing Manager - Follow-up and benchmarking of the achievements and performances of the Fiat-Alfa Romeo-Jeep brands' Business Sales

Developed and implemented the marketing strategy Developed the brand image (Packaging, menu, logo, look and feel) Monitored benchmarking of the brand and competitors Handled social media accounts and KPIs – grew organic online audience Handled online PR Handled B2B relationships (supermarket, online shops, online delivery mobile applications) Handled and analysed customer data and customer relationships Developed material linked to promotional activities or brand activation Handled pricing strategy Handled operations and inventory management Proven KPIs: o 65% Repurchase rate o 20% quarterly profit increase o 100% satisfied customers o 100% positive word of mouth o 75% referral rate

•Benchmarking and competitor analysis •Project & program management •Coordinate After Sales launch activities and tracking •Support Business Development activities •Implementation of a new CRM software to maximize sales and data gathering Design & •Implementation of a new digital marketing strategy •Implementation of a new Customer satisfaction measurement tool • Management of social media accounts and website content editing •Monitoring the sales consultant's outdoor leads •Customer support and post feedback action •Monitoring the competitive environment and formulating measures for improvement in order to achieve business objectives •Training sales teams with a customer-centric view objective •Managing subdealers'efficiency and doing monthly visits to improve each brand image on all channels •Handling communications between companies HQ and Lebanon

Skills: Social Media · Marketing Strategy · Event Planning

Team work and execution: Team leader of a group of 7 interns working on a Christmas campaign for Exotica, conducted market research, created content calendar, planed the entire campaign including the PR stunts visuals and online campaigns. Individually: Social media reports for Loreal products, created content calendars for KitKat Arabia (in English) and Jebnit Abu Al Walad (in Arabic) in addition to proposing a new concept for their YouTube channel. Extra work: brainstorming session for McDonalds Arabia’s launch of a new product, worked on creating a campaign to promote a new low-cost airline in the middle east

Volunteered as a Social media coordinator for the Beirut Fashion Week 2017. Was in charge of maintaining relationships with the VIP guests and interacting with them via the social media page of BFW, in addition I was in charge of updating the social media network during the exhibition and afterwards.

Assistance: side by side with the brand manager in developing the marketing plan and strategy for liquidation sales, allocating stocks, monitoring all the branches in Lebanon. Assisting in organizing an S.T Dupont event. Market Research: Competitors in Lebanon and Consumer behavior

Communication: Press releases, ads on social media and billboard, TV campaigns Client service: Handling correspondences (phone calls, emails) with clients as well as other departments within the company Events: Assisting in the organization of the Mzar festival event's official car stand