REBAH FRIDHI

– Context – Commercial analysis and pricing-optimisation projects for FMCG/retail clients, leveraging internal (PingPrice App) and external (Nielsen) data across multiple retailers. – Conducted requirements-gathering workshops; translated needs into functional specifications, user stories and acceptance criteria. – Performed data-quality controls – anomaly detection and cross-source validation (Nielsen vs internal) – and reconciled multi-source data to improve reporting reliability. – Validated ETL pipelines and Microsoft Fabric dataflows (Lakehouse, Pipelines) feeding BI reporting. – Designed, developed and validated interactive Power BI dashboards for multiple retail clients (revenue, volume, market share, promo ROI, competitive pricing). – Facilitated sprint planning, backlog refinement and stakeholder alignment in Agile/Scrum (Jira, Confluence). – Built a predictive promotional-detection model as a secondary analytics deliverable. – Improved data reliability through cross-source reconciliation between Nielsen panel and PingPrice internal data; delivered dashboards used by commercial teams for pricing and assortment decisions (Delacre, Continental Sweets).

– Context – Functional link between commercial, marketing and data teams; requirements gathering, reporting-solution design and analytical insight for assortment, promotion and pricing decisions. – Elicited and documented business requirements; translated them into functional specifications, user stories and acceptance criteria. – Supported UAT and validated reporting deliverables against business requirements prior to release. – Designed and validated Power BI dashboards covering sales, market share, promotional effectiveness and ROI KPIs. – Performed data validation and quality checks on multi-source market data (Nielsen, IPV) and internal data; prepared, cleaned and reconciled data for reliable reporting. – Modelled reporting workflows in UML/BPMN; managed backlog and sprint planning in Agile/Scrum (Jira, Confluence). – Automated data flows using Python, SQL and Power Query; presented insights and recommendations to category managers and marketing teams.

– Context – Functional link between business clients and technical/QA teams across the full ERP lifecycle (design, development, deployment) for stock, purchasing, production, sales, budgeting, finance and reporting modules, with interfacing to external systems (SAP, Divalto). – Defined the test strategy and authored test plans, test cases and test scenarios covering functional, integration, end-to-end and acceptance testing, derived directly from business requirements and acceptance criteria. – Executed functional and UAT campaigns to validate that delivered ERP solutions met defined acceptance criteria and business rules. – Tracked, documented and followed up defects and anomalies in Jira, coordinating resolution with QA and technical teams. – Established full traceability between requirements, test cases and delivered features across all ERP modules. – Implemented data-quality controls – validation, anomaly detection and cross-system reconciliation (ERP, external tools, BI) – ensuring ERP data-flow reliability and integrity. – Gathered and documented client requirements through workshops; translated them into user stories, functional specifications, acceptance criteria and KPIs. – Modelled business processes and workflows in UML and BPMN (Draw.io); managed the product backlog (prioritisation, refinement, sprint planning) in Agile/Scrum using Jira. – Used SQL Server for data extraction, validation and analysis; designed and delivered Power BI dashboards and automated reports for business decision-making. – Led ERP implementation across multiple client organisations; drove go-live, end-user training and change management. – Achieved ~80% adoption of the AgriManager suite across dozens of agro-industrial companies through structured UAT, training and change management. – Ensured reliable data integrity between ERP and analytical systems via robust data-quality controls and cross-system reconciliation.