Rebecca Crown

Senior Business Consultant | Strategy & Growth

Salary / Daily rate

Nantes, France

Freelance, open to permanent contract

Can come onsite

Skills

Web AnalyticsMarketing StrategyBusiness DevelopmentBig DataProduct MarketingSEOAISalesforceSales StrategyData Analysis

Languages

English (Native)French (Native)GermanPortuguese

About me

Intro

Bilingual (English/French) business strategist with 15+ years in international digital marketing, specializing in business growth and global expansion. Successfully built and managed global account teams across innovative tech sectors, with expertise in SaaS, MarTech, and business development. I deliver data-driven strategies that drive revenue while leveraging cultural fluency to open new markets and build strong client relationships.

Links

Work experience

Formatrice

iA - l'intelligence apprentieFreelance

Feb 2025 - Present

1 year 9 months

Nantes, France

🇬🇧 As a Business English instructor, I help bachelor students in Sales and Digital Marketing develop their professional English skills. My sessions focus on real-world business scenarios, covering topics such as digital marketing strategy, value proposition, and sales pitching - all conducted in English to prepare students for international careers. Through interactive lessons, case studies, and hands-on exercises, I guide students in applying industry concepts while improving their confidence in business communication, presentations, and strategic thinking in English. _____ 🇫🇷 En tant que formatrice en Business English, j’accompagne des étudiants en bachelor performance commerciale et marketing digital dans le développement de leurs compétences en anglais professionnel. Mes sessions sont ancrées dans des situations réelles et couvrent des thématiques clés comme la stratégie de marketing digital, la proposition de valeur et l’argumentaire commercial - le tout en anglais pour préparer les étudiants à un environnement international. Grâce à des cours interactifs, des études de cas et des exercices pratiques, j’aide les étudiants à appliquer les concepts du secteur tout en renforçant leur aisance en communication d’entreprise, présentation et réflexion stratégique en anglais.

Companion (Volunteer)

ImNotOK

Nov 2024 - Present

2 years

ImNotOK exists to provide peer-to-peer companionship and support for people in the advertising industry who are struggling with their mental wellbeing. We serve as the first line of defence for organisations seeking to support their employees on the journey to feeling more OK in day-to-day life. We are not a replacement for professional therapeutic support. Instead, our Companions offer a kind, caring, safe, and confidential space where individuals can feel heard, supported, and — most importantly — not alone in their stresses and struggles. Our Companions are warm, caring, and supportive individuals who have lived experience of not being OK. They understand what it’s like to face mental health challenges and want to help others navigate tough times. They are not trained therapists or counsellors, but everyday professionals who volunteer a few hours a month. Many come from media and advertising backgrounds, so they understand the unique pressures of the industry. Our comprehensive training programme equips our Companions with practical life skills, emotional management techniques, and tools for self-regulation. It also enhances empathetic understanding while honing active listening skills. For companies, if you’re looking for independent, confidential support for your employees, we’re here. You may never know exactly who we’re helping within your teams, but you’ll see the difference — because when someone feels supported, they find their way back to feeling OK again. Let’s talk about how we can hold space for those who need it most.

Freelance Business Consultant

Self-employedFreelance

Nov 2024 - Present

2 years

Nantes, France

🇬🇧 As a hands-on, bilingual freelance consultant in business creation and growth strategy, I support companies in their initial development and further expansion. My expertise includes defining and implementing business, marketing, commercial, and internationalisation strategies. _____ 🇫🇷 En tant que consultante bilingue indépendante en stratégie de création d'entreprise et de croissance, j'accompagne les entreprises dans leur développement initial et leur expansion. Mon expertise couvre la définition et la mise en œuvre de stratégies business, commerciales, marketing et d'internationalisation.

Co-Founder

User JournAI

Jan 2024 - Present

2 years 10 months

Nantes, France

Skills: Marketing Strategy · Sales Operations · Early-Stage Startups · General Management · Customer Experience · Start-up Leadership · Business-to-Business (B2B)

Managing Director

Inlead

Feb 2023 - Oct 2023

9 months

Nantes, France

Inlead est la 1ère plateforme de gestion de campagnes digitales multi-locales, pensée spécifiquement pour les franchises, groupements ou réseaux d’entreprises. Alain Affelou, Guy Hoquet, Speed Burger, Attila, Tryba… plus de 65 réseaux et 9 000 clients utilisent déjà notre plateforme !

Group Head of Global Account Management

SKEEPERS

Sep 2021 - Jan 2023

1 year 5 months

Paris, France

Newly created role and member of the Executive Team. My mission has been to create, build, develop and manage the Global Account Management strategy, positioning and execution within the revenue organisation. This is a sales team dedicated to Skeepers' largest customers, ensuring a global vision over all of our solutions and markets, expanding existing customer business across complex organisations through up- and cross-selling and striving for excellence in terms of governance of our most strategic accounts.

Uberall

Sep 2018 - Aug 2021

3 years

Paris Area, France

Senior Business Development Director - Global Strategic Accounts

Jan 2020 - Aug 2021

1 year 8 months

Paris Area, France

Skills: International Business Strategy · Key Account Development · Global Strategic Accounts · Web Analytics · International Development · Digital Strategy · Account Management · French · Software as a Service (SaaS) · International Sales

Senior Sales Consultant - France

Sep 2018 - Jan 2020

1 year 5 months

Paris Area, France

Uberall powers sales through location data, using the innovative Location Marketing Cloud. We enable companies to manage multi-site information in a centralized tool, enriching and securing data in a global range of directories, maps, social networks and navigation services, providing maximal findability for their stores, and enabling businesses to interact with their customers, wherever the business is mentioned online. Our products, Engage, Listings, Locator + Pages, and Ads, empower businesses to transform online interactions into offline sales, all over the world.

International Sales & Partnerships Director

happn

Sep 2017 - May 2018

9 months

Paris Area, France

In the newly founded Advertising team, responsible for driving & implementing the international sales strategy over happn's key markets: India, Brazil, Argentina, US, Canada, UK, France, Benelux, Italy, Spain & Australia (40 markets globally). Lead the decisioning, negotiation, implementation & management of a global network of ad sales houses. Development of sales planning & pipeline analysis, with responsibility of global sales revenues. New business development, sales negotiation & client service.

Director of International Development

Tradelab Programmatic Platform

Feb 2016 - Aug 2017

1 year 7 months

Paris Area, France

Newly created role. Responsible for Tradelab's international growth strategy and accompanying business development. Identification & analysis of key markets followed by strategy roll-out (market entry, legal entity, recruitment, business planning, sales...). Project management: 7 markets developed (Italy, Brazil, Germany, Spain, UK, Middle East, US). Business planning and International sales revenue responsibility. Monitoring, coordination & management of launched markets: in-market and local functions (18 people). Business development over advertiser international remits and prospect markets. International coordination and training (new products, Salesforce launch, process development).

Rocket Fuel Inc.

Aug 2011 - Dec 2015

4 years 5 months

Paris Area, France

Head of Account Management France

Jan 2013 - Dec 2015

3 years

Paris Area, France

Founding team member of Rocket Fuel France. Relocated to Paris. Collaboration with US and European management teams (Analytics, Data Science, Product, Marketing): development of local market offering. Responsible for Client Service team (4 people): 10M€ (2015). On-going training of sales and client service teams of new products (visibility, programmatic deal types, brand safety vendors, cross-device optimisation). French inventory specialist: supply partner analysis & deal ID negotiation.

Head of Account Management France & Acting Head of Account Management Germany

Jan 2013 - Dec 2013

1 year

Hamburg Area, Germany and Paris, France

Project to build local French & German Client Service teams: recruitment, training & management of 7 people (4 DACH & 3 FR). Relocated to Hamburg for 3 months, after which the team was managed at distance for the year whilst local manager recruited. Management of the entire DACH & FR client portfolio whilst building up local presence: DACH - 1.8M€ & FR - 4M€. Collaboration with German & French managing & commercial directors: quarterly revenue analysis, sales product training & creation of processes & best practises.

Account Manager

Aug 2011 - Jan 2013

1 year 6 months

London, UK

First Client Service manager recruited outside of the US when Rocket Fuel first launched into the European market. Client relationship management and strategic account development. Client portfolio (UK): Sky, Thomas Cook, Best Western,... Creation of the UK Account Management team: recruitment & training of 6 people. Accompaniment of new market launches in training and supporting Account Management teams (Netherlands, Germany, Italy & Spain).

AOL

Dec 2008 - Aug 2011

2 years 9 months

London, UK

Account Manager

Mar 2010 - Aug 2011

1 year 6 months

London, UK

Client relationship development over AOL & advertising.com solutions. Optimisation, campaign strategy analysis, up-selling & cross-selling. Collaboration with Trafficking, Sales, Monetisation & Publisher Services teams. Continuous training for Account Management team of best practises & campaign learnings. Awarded “Deal of the Quarter Q3 2010” (Google Chrome/Essence Media).

Campaign Optimisation Analyst France

Dec 2008 - Mar 2010

1 year 4 months

London, UK

Collaboration with operational & management teams in the monetisation of AOL O&O (owned & operated) properties in France. Problem-solving: solutions to frequently experienced problems (delivery, monitoring, reporting). Consultant: recommendations to Sales Planning & Operations teams to improve campaign set-up parameters. Continuous training of French Account Management team in the use of AOL technology. Analyst: client portfolio monitoring, optimisation recommendations, daily & monthly delivery analysis, best practices to monetise AOL inventory.

Data Analyst

InsideHedge Ltd

Sep 2008 - Dec 2008

4 months

London, UK

Small-sized start-up business. Price collection service working on behalf of investors in hedge funds & fund of hedge funds, typically investment banks & asset managers. Collection of prices and account statements by liaising with fund managers, administrators & investors. Setting up client accounts & data input using internally developed database. Weekly/monthly management of portfolio deadlines & subsequent chasing of fund information.

Project Management Assistant - DaimlerChrysler Truck Group

DaimlerChrysler

Mar 2007 - Aug 2007

6 months

Stuttgart Area, Germany

Periodic planning for DaimlerChrysler Truck Group - Target costing, funding & tracking, investment forecasting, investment decision analysis for international truck projects (NAFTA, Asia & Europe). Preparation of monthly Product Executive Committee presentation folder for department Director & introduction of a working database for all files.

Institutional Marketing Assistant - Global Fixed Income

BNP Paribas

Jun 2006 - Mar 2007

10 months

Paris Area, France

Reporting, analysis & marketing of several fixed income funds managed by Fischer, Francis Trees & Watts, BNP Paribas subsidiary specialised in Fixed Income (New York & London). Monthly presentations & updates for existing & potential clients showing the composition of the funds, competitor funds’ analysis, general world market research & analysis with use of Bloomberg®.


Education

Stanford University

Game Theory

2017 - 1900

University of Virginia Darden School of Business

Grow to Greatness: Smart Growth for Private Businesses (Part I)

2015 - 1900

Aston Business School

BSc (Hons)

2008 - 1900


Licenses & certifications

Managing the Complete Sales Cycle, 96.3%

Issued: Jun 2021

Certified by Sales Impact Academy

Head of Sales: Developing Your Playbook

Issued: Sep 2020

Certified by LinkedIn

Business Development: Strategic Planning

Issued: Aug 2020

Certified by LinkedIn

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