Rebecca McCarthy

Revamped and internalized B2B leadgen strategy using Paid Social for 12x previous results. Developed and managed digital marketing budgets to maximize ROI and drive business growth. Managed and designed tests on paid social to increase conversions based on client knowledge, and audience types. Organized, designed, and reported on analytics strategy using GA4, and excel data. Insights driven from strategies were used to achieve a 12x conversion rate consistently. Spear-headed the digital marketing project, including implementation and management of tracking data-driven strategies to optimize marketing performance , as well as, track and achieve key KPIs. Transitioned the analytics to GA4, and adjusted conversion tracking using Google Tag Manager. Cooperated and co-managed marketplace strategies, monitoring market trends, and competitor analysis to aid in determining product placement, and pricing.

Managed and advised over 20+ marketing campaigns in 8 different countries using Adobe Campaign Standard to achieve the client's desired KPIs for each campaign. Generated reports on campaigns to analyze, identify and communicate areas of improvement to help achieve customer goals to overcome benchmarking. Presented actionable benchmarks, recommendations, and insights in French and English to key stakeholders after each campaign, as well as, the end-of-year results by gathering and processing key data in excel and synthesizing them in a clear format. Analyzed clients' digital maturity and marketing methods to work on training strategies within the company to create training projects to teach more than 100 employees with the goal to increase digital maturity. Developed relationships with clients and collaborated cross-functionally between teams on budgets and future solutions to understand pain points, share insights, and advocate for an omnichannel approach to marketing using Numberly’s services.

Improved the organizational structure of cross-functional teams (accounting, educators, sitters, and marketing) by centralizing communications, organizing meetings, to streamline and facilitate business growth and employee satisfaction. Managed the company's accounting, budgeting, and prepared future projections using past years data designed to inform higher management and help create goals that lead to a 15% growth for the year. Focused on projects finding investment for small businesses, achieved rewards from French Government for a small business grant. Brainstormed and implemented marketing strategies for brand promotion by searching for trainings and best practices to be applied within the company. Engaged in improving customer experience by listening to their needs and finding the program that fits best their needs .

Spearheaded the growth of the French program by creating and implementing best practices for recruitment, resulting in doubling enrollment in one year. Developed and implemented engaging and effective content for 5 different language classes, using a variety of mediums such as blogs, videos, presentations, and interactive projects. Conducted data analysis and provided detailed reports to upper management to aid in the development of strategies that led to a 200% improvement in language acquisition within one year. Managed and executed email and SMS campaigns, effectively communicating French class events and progress to over 100 parents, resulting in a significant increase in parent engagement in the language program.

Optimized tenant acquisition with a market analysis to help managers create a customer recruitment strategy by placing their marketing campaigns online to target tenants. Successfully rented 100+ apartments two months before the final target. Created and managed various events to help acquire customers in their current position in the customer funnel. Managed a portfolio of 50 customers by assimilating various information in order to set up personalized actions directly responding to the expectations of each customer in order to maintain customer satisfaction.

Implement the sales strategy of focus products by applying sales techniques, and upselling to succeed in a competition of the best sales of the star product with L'Occitane December 2011. Analyze and manage the month's accounts in conjunction with the store and area manager in order to create sales strategies and achieve the monthly and yearly objectives. Know the products, their origin, and their stories to advise and connect customers to the products creating customer connections to have returning customers and connect customers to the brand.