Reda Baghdadi
Senior Finance Director
Salary / Daily rate
Dubai - United Arab Emirates
Freelance, open to permanent contract
Can come onsite
Languages
About me
Intro
Divisional Finance Director with 10+ years driving P&L growth across MENA markets for global brands like L'Oréal, Richemont, and Henkel. Proven expertise managing $1B+ revenue portfolios, delivering double-digit growth, and leading business transformation initiatives. Ready to optimize your financial performance and strategic profitability.
Work experience
L'Oréal
Jun 2019 - Present
7 years 5 months
On-site
Divisional Finance Director - GCC
Jul 2023 - Present
3 years 4 months
On-site
- Directed comprehensive P&L management for the Middle-East division spanning 11 countries and 3 business models (Retail, Distributor and Direct), driving approximately $80M in annual revenue with consistent double-digit year-over-year growth. - Ensured full compliance by managing internal and external audits of the division with a "Satisfactory" grade - Business transformation projects - Implementation P&L by customer and by channel to drive strategic profitability and prioritize strategic investments
Senior Commercial Controller - GCC
Jun 2019 - Jul 2023
4 years 2 months
On-site
- Led the financial management of Gross Sales to Gross Margin across three business models (retail, wholesale, and E-commerce) within two entities (UAE and GCC), generating approximately $40 million in revenue annually. - Championed division-wide initiatives as the nominated E-commerce advocate
Regional Business Controller MEIA
Richemont
Aug 2016 - Jan 2019
2 years 6 months
Dubai - United Arab Emirates
- Directed financial P&L management for three luxury brands (IWC Schaffhausen, Jaeger-LeCoultre, Roger Dubuis) across the Middle-East, India, and Africa region, overseeing approximately $80 million in annual revenue and ensuring fiscal responsibility. - Championed the implementation of a new reporting package for local management and collaborated on the development of a Balance Scorecard encompassing P&L, Cash Flow, CAPEX, and Stock metrics for all Richemont brands
Financial Planner & Analyst
Carrier HVAC
May 2014 - Jul 2016
2 years 3 months
Dubaï · On-site
- Oversaw financial performance, forecasting, and planning for the UAE market, generating approximately $280M in revenue, while collaborating with leadership to ensure accurate rolling forecasts - Implemented new incentive strategy scheme for Sales Engineers (60 HC). - Redesigned management reporting using BU-specific P&L data. - Served as a finance SME during SAP system implementation
IMEA Operation and Supply Chain Regional Controller
Henkel
Aug 2013 - May 2014
10 months
Dubai - United Arab Emirates
- Monitored operation and supply chain performance across 8 countries and 25 plants in the IMEA region, overseeing activities generating approximately $1.1 billion in revenue. - lead the region reach 100% target on Cost of Good Gain Projects related to Lean Six Sigma efficiency projects and purchasing. - Redesigned the reporting book for IMEA region
Sourcing Financial Analyst
GE
Feb 2011 - Aug 2011
7 months
Financial Project Controller
Siemens
Feb 2010 - Dec 2010
11 months
Education
Burgundy School of Business - BSB
Master's degree
2007 - 2012
5 years 1 month
Ewha Womans University 이화여자대학교
Master's degree
2008 - 2008
1 month