Reda Dahhane
Senior Account Executive @ bunq & tricount
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
👋 Hi there, I'm a Strategic Account Executive with a passion for building meaningful partnerships and driving business growth through data-driven decisions. With over 7 years of experience in digital marketing and sales, I excel at understanding customer needs and creating value-driven solutions. Currently, as a Senior Account Executive at Bunq, I analyze audience behavior patterns and market dynamics to identify strategic partnership opportunities. I specialize in uncovering unique competitive advantages, presenting compelling value propositions to decision-makers, and nurturing relationships that drive mutual growth. I'm always eager to connect with fellow professionals and explore new opportunities in the fintech and partnership space. Let's connect and discuss how we can create value together!
Expérience de travail
Strategic Partnership and GTM, Growth @ bunq & tricount
bunq
nov. 2024 - Présent
2 ans
Paris, France
Leading market expansion and strategic partnerships for bunq and Tricount in France. - Secured 25+ strategic B2B and B2C partnerships within the first year, driving platform adoption across the French fintech ecosystem. - Spearheaded go-to-market strategy for bunq's crypto product launch, coordinating cross-functional teams (Product, Marketing, Legal) and aligning C-level stakeholders. - Built and maintained a pipeline of 25+ active opportunities using CRM tools, with structured forecasting and data-driven prioritization. - Conduct high-volume outbound prospecting (calls, emails, social selling) in French and English, navigating complex organizations to reach decision-makers. - Represent bunq at industry events and trade shows to build brand visibility and source new partnership opportunities.
Growth Manager
Episto
juin 2022 - déc. 2024
2 ans 7 mois
Paris, France
Owned demand generation and growth marketing for a social-insights SaaS platform. - Designed and executed multi-channel acquisition strategy, generating 1,500+ qualified leads and increasing enterprise engagement by 40%. - Implemented ABM (Account-Based Marketing) framework, improving conversion rates in top enterprise accounts. - Built CRM and lead-nurturing architecture from scratch, optimizing data tracking and sales-marketing alignment. - Automated lead list generation process, boosting sales team efficiency by 25%.
Head of Growth & Performance Marketing
BBK
déc. 2020 - juil. 2022
1 an 8 mois
Paris, France
Led digital acquisition and growth strategy for the agency and its clients. - Directed multi-channel campaigns (SEO, SEA, SMA) for clients including Antalis, BioSerenity, Virvolt, and OpenString, managing €100K+ in campaign budgets. - Developed agency growth roadmap, expanding digital service offerings and building the client pipeline. - Managed a cross-functional team across SEO, paid media, content, and analytics. - Created agency websites, landing pages, and conversion funnels to support client acquisition.
Search Foresight
janv. 2019 - déc. 2020
2 ans
Paris, France
Consultant SEO Senior, Référent technique
avr. 2020 - déc. 2020
9 mois
Paris, France
Clients : Ameli.fr, ParionsSport (fdj.fr), Castorama, Brico Dépôt, EcranLarge, Lacoste… • Participation aux avant-ventes • Lead sur des grands client de l’agence • Management de consultants • Formation interne et accompagnement montée en compétence • Mise en place de synergies avec les autres leviers et aide à la création de nouvelles offres : Offre Data, Offre Profiling…
Consultant SEO & Growth Hacker
janv. 2019 - mai 2020
1 an 5 mois
Région de Paris, France
• Audits Sémantiques • Audits techniques • Audits Netlinking • Construction de Roadmaps et Priorisation des Chantiers SEO, SXO et CRO • Recettage de maquettes • Veille technologique
Growth Hacker & Business Developer
janv. 2019 - mars 2019
3 mois
Paris, France
• Mise en place d’un système de Lead Scoring • Prospection téléphonique – Cold Calling • Création de séquences de mails – Cold Mailing • Utilisation de CRM (Hubspot et PipeDrive)
Consultant en référencement
Figaro Classifieds
sept. 2019 - déc. 2020
1 an 4 mois
Résultat de la mission : +40% de trafic SEO Missions : • Lead Migration : Typo 3 vers Prismic, Vue.js, Nuxt.js • Evangélisation SEO • Animation Ateliers (Rédacteurs, Développeurs, Marketing Team) • Mise en place de Framework SEO (Routines de travail) • Gestion de projet (Ticketing, Méthode agile) • Expertise SEO (Gros chantiers Techniques exemple : Analyse de logs, Searchdexing) Sites : Cadremploi, Achat terrain, Explorimmoneuf…
Growth Hacker
Tovalea Executive Search
avr. 2017 - août 2018
1 an 5 mois
Région de Paris, France
Cabinet de chasse de têtes spécialisé dans le recrutement de cadres de l’hôtellerie et la restauration. • Référencement sur le WEB (SEO) • Gestion des réseaux sociaux : Facebook & LinkedIn (SMO) • Analyse du trafic • Content Marketing
Responsable Communcation
Roads Orleans Street Art
nov. 2017 - mai 2018
7 mois
Orléans, France
L’evènement Street Art d’Orléans. J’ai managé une équipe de 4 personnes pour assurer une communication pertinente. • Création du site Web & Reférencement (SEO) • Gestion des réseaux sociaux : Facebook & Instagram (SMO) • Création Graphique • Gestion de la communication Print
Formation
IAE Orléans
Master en Marketing, Marketing
2016 - 2018
3 ans
IAE Orléans
Licence sciences de gestion., Économie de gestion
2015 - 2016
2 ans
Classes Préparatoire Lycée Moulay al Hassan
Classes preparatoires ECT, Comptabilité et commerce / gestion
2014 - 2015
2 ans
Lycée Technique Moulay Youssef
Baccalauréat, Science de gestion et comptabilité
2012 - 2013
2 ans
Licences et certifications
McKinsey Forward Program
Délivré le : juin 2024
IBM Blockchain Essentials V2
Délivré le : janv. 2022