Réda Haffar

Supporting SaaS startups on sales process optimization, outbound execution and BDR enablement initiatives, working directly with founders and revenue leaders. Focus areas include prospecting frameworks, qualification approach, CRM workflows and pipeline execution.

I led the French market launch for PDF Butler, a Salesforce-native ISV specializing in document automation, building and executing the go-to-market strategy from the ground up in close collaboration with leadership. I combined full-cycle sales execution with Salesforce ecosystem development, driving new business acquisition while structuring long-term growth in the French market. Core responsibilities and impact: • Owned the full SaaS sales cycle across SMB, mid-market and strategic accounts, from territory planning and outbound acquisition to discovery, product demonstrations, negotiation, closing and revenue expansion • Drove new logo acquisition while developing upsell and cross-sell opportunities within the installed base • Secured and developed strategic accounts across the French market • Identified, onboarded and activated Salesforce System Integrator partnerships through referral and reseller models, generating partner-sourced pipeline • Represented the company at major Salesforce ecosystem events, including Salesforce World Tours, Partner Days and Agentforce, delivering live demos and public presentations • Contributed to brand visibility and market positioning within the French Salesforce ecosystem This role allowed me to operate as both a builder and a closer, structuring market entry while driving measurable revenue growth.

At HubSpot, I operated within a hybrid outbound/inbound model, managing full-cycle CRM SaaS sales across SMB organizations (5–25 employees). This role marked my transition from long-cycle ERP sales cycles to a faster-paced SaaS environment combining new business acquisition and expansion revenue. Key responsibilities and impact: • Owned full-cycle CRM sales across a 50% outbound / 50% inbound motion, combining new logo acquisition with install-base growth • Drove structured outbound prospecting while managing inbound opportunities generated through marketing channels • Led discovery calls, solution positioning, product demonstrations and commercial negotiations • Developed upsell and cross-sell strategies across an active client portfolio (~80 clients) • Engaged CEOs, Commercial Directors, Marketing leaders and COOs in consultative buying processes • Collaborated closely with Customer Success teams to support long-term revenue expansion

At Oceane Consulting, I focused primarily on outbound business development within large banking and insurance accounts. Core responsibilities: • Conducted outbound prospecting and secured on-site discovery meetings within accounts such as Bpifrance, Natixis, AXA and Generali • Engaged IT and business stakeholders to identify consulting opportunities • Supported proposal processes and commercial negotiations • Contributed to client follow-up and consultant placement coordination This role strengthened my outbound acquisition discipline and exposure to enterprise-level stakeholders early in my career.

At Adservio, I operated across full-cycle sales responsibilities within enterprise-oriented IT consulting engagements. Responsibilities and scope: • Led complete sales cycles for enterprise IT consulting assignments • Engaged public-sector and financial institutions including RATP and BNP Paribas • Conducted discovery meetings, defined consulting needs and negotiated commercial agreements • Coordinated consultant placement and client follow-up to ensure mission continuity This experience immersed me early in enterprise-level sales environments and structured consulting engagements.

During this internship, I supported the brand’s visibility and market positioning within a fast-paced retail environment in Dubai. • Contributed to social media growth and brand awareness strategy in an international market • Conducted market research and customer behavior analysis to identify growth opportunities • Co-managed brand activation and on-site presence at Dubai City Walk (Level Kids Lounge) • Supported cross-functional coordination between marketing and operational teams

This role marked my first exposure to direct sales and operational responsibility within a service-driven environment. • Conducted outbound cold calling and managed inbound estimate requests • Handled client qualification and commercial follow-up • Managed end-to-end coordination of repatriation services (administrative and operational aspects) • Ensured customer relationship management in high-sensitivity situations