Rémi AUDOIN

• Strategic advice for entrepreneurs, specialist in growth, fundraising, restructuring and operational interim management. • Ongoing consulting mission www.YYYY.fr: Built the new commercial strategy, developed revenue, referenced YYY on platforms, reorganized operational management and sought a new shareholder through a fundraising of 500,000 € and a bank loan of 1.2 million euros. Consulting missions: . Built and organized the customer relationship management service (CRM). • Architect of innovative marketing & communication strategies, revitalizes brands and store concepts. • Innovates in the insurance sector, customer acquisition and retention strategy. • Builds tenders, expertise in dynamic sales through B2B, B2B2C and B2C channels, negotiates complex contracts, specialist in purchasing, logistics and after-sales service. • Optimizes human resources (PSE, recruitment, dismissal...) and advises on legal and regulatory obligations.

• Leads the main smartphone repair franchise in Europe, encompassing over 300 stores (200 stores in France). • Orchestrates the strategy and integration of Save with the directors of the SPB group's repair service companies, spanning 8 countries. • Pioneer in the transformation and expansion of digital repair solutions for smartphones, tablets, laptops, and game consoles, responding to markets, Saas solutions for B2B2C, B2B and B2C contracts. • Takes over the Save brand at the commercial court, designs and launches the new identity << Save », as well as a new concept of stores and kiosks. • Organizes the operational management of 180 franchised stores and 20 owned stores and the management of 2 centralized repair warehouses. • Successfully negotiates and secures major national B2B2C contracts with leading French telecommunications operators and insurance companies, including Orange, Bouygues, Axa, Maif... • Restructures Save during the COVID-19 pandemic, adapting to hybrid and remote work models, implementing a restructuring plan (PSE) and optimizing warehouse logistics Acts as HRD and Legal Director. • Delivers a France turnover of 61 million euros and an EBITDA of 3 million euros. • Save recognized as « Best Service Quality Brands >> in 2022 and 2023 Capital / Statista media studies.

• Leads the launch of the Hailo taxi app in France and Switzerland, positioning the brand as a future market leader similar to its status in the UK and Ireland. • Conducts a comprehensive market and competitor analysis (Uber, G7, Taxi bleu ...), to optimize entry into the French market. • Develops a marketing strategy and customer engagement plan adapted to the political, legal and socio-economic landscape of France. • Engages in strategic negotiations with unions.

• Manages The Phone House Belgium, leader in multi-operator Telecom distribution (132 points of sale, turnover of 110m€, 600 employees), with governance in line with Belgacom/Proximus group directives and competition council constraints. • Successfully increased Proximus postpay market share from 25% to 80% within four years, consistently meeting financial targets and reducing losses from €7M to €0M amidst a 35% commission reduction. • Orchestrated the strategic divestment of 25 The Phone House and 31 Carrefour shop-in-shops to "Your Call," facilitating the transfer of 220 staff in compliance with Competitive Commission mandates. • Innovated by creating and launching a mobile insurance offer for the Belgacom Group, available in The Phone House and Proximus stores. • Led the development and implementation of a comprehensive IT/ERP system over two years, enhancing sales, logistics, data warehousing, and financial operations

• Re-mobilizes the management team and sales teams, reduces financial losses from -14m€ to -7m€ and negotiates a sale agreement with the Proximus/ Belgacom group, the leading operator in Belgium, valuing TPH at +22 m€. • Consolidates the distribution subsidiary as the main telecommunications specialist in Belgium, with annual sales of over 600,000 smartphones and 250,000 service contracts (fixed and mobile). • Negotiates with major Belgian Telecom operators and manufacturers. • Manages the main mobile insurance customer base in Belgium with 180,000 clients. • Designs and deploys the marketing and communication strategy, including digital communication (E-commerce, social networks, newsletter).

• Transforms the BBYM Canada team (Vancouver), successfully adapts the Carphone Warehouse mobile business model (specialist) to Best Buy Canada (multi-specialist) as part of the joint venture signed between the two distribution leaders. • Supervises operations of 225 Best Buy Mobile and Future Shop Mobile stores nationwide. • Boosts sales with over 550,000 smartphone sales (+30%). • Successfully deploys the new BBYM store model in shopping centers (positions each opening in the top 10 sales). • Negotiates with Canadian Telecom operators and manufacturers, doubles market share to 10% in 1 year. • Develops synergies with BBYM USA optimizes exchanges and strategy. • Presents JV results to BBY and CPW group. • Delivers a very strong improvement in profitability, growth of + 70% in turnover to 200 million dollars and quadruples operating income from 6 m$ to 26 m$ thanks to a change plan integrating all company employees

• Guides the leader in telecommunications distribution in France, supervises 320 stores, including 290 owned and 30 franchised. • Creates the The Phone House franchise concept in Europe for cities with less than 30,000 inhabitants. • Grows turnover from 35 to 350 m€ and EBITDA from 2 to 40 m€, with over 1.5 million mobile phones sold annually. • Manages the management team and leads a sales force of 1200 sellers (creation of The Phone House sales school). • Negotiates over 1 million service contracts with major operators (Orange, SFR, Bouygues, Virgin Mobile). • Increases and manages the largest mobile insurance customer base in France with over 500,000 clients. • Opens more than 150 stores in France and renovates 200 points of sale in 2 years. Negotiates with major market landlords. • Strategic acquisition of 65 Fnac Telecom points of sale in 1999 and 2006. • Designs and presents the budget to the CPW group, with a clear vision and rigorous coordination of resources.