Rémi Follet

• Audit and implementation of SEO strategy, content marketing, and netlinking. • Traffic acquisition campaigns through SEA using Google Ads & Facebook Ads.

• Design and management of acquisition campaigns: SEA, SEO, Social Ads • Management of the digital marketing budget for France & Belgium: +€300K • Management and optimization of Google Ads & Social Ads accounts • Lead generation through real estate portals, affiliate partners & email marketing • Web reporting, competitive monitoring, identification of new acquisition channels

Reponsible for the implementation of digital campaigns across international and domestic markets with a focus on: - Facebook marketing including the set up of brand new DPA for all brands, set up and monitoring of Facebook ads, creating and posting regular content, managing engagement and analysing results - PPC account monitoring including the creation of a new tool for mass upload of campaigns with very targeted long tail keywords - SEO activity including monitoring the MOZ reports for any discrepancies, updating meta titles and meta descriptions - Website management and optimisation including updating the CRM with new content, coming up with ways to improve the user experience and UX interface - Market research including maintaining an up to date knowledge of competitor activty and keeping up to date with the latest industry trends

Promoted in April 2016 from Marketing Assistant. I was in charge of providing marketing support to the independent properties as well as Best Western and some Holiday Inn Express properties. This includes website updates, email campaigns, artwork design, PR, social media management, online reputation management via Revinate, support with SEO and PPC campaign management. I also developed the new social media strategy as well as the content marketing strategy and head up the wedding support for the hotels within our portfolio including the relaunch of our wedding website Wonderful Wedding Venue (www.wonderfulweddingvenues.co.uk)

As part of my role as a Research Analyst for TRC, a leading management consultancy firm specialising in the leisure and tourism sectors, I am conducting primary and secondary research (benchmarking, competition analysis, SWOT, questionnaires, phone interviews, online research) and feasibility assessments of small to large size development tourism projects. I have been assisting the Senior Consultants with preliminary assessments, drafting and analysis of presentations and reports of a variety of projects including: Strategy Development and Destination Place Making, Project Appraisal, Product Development and Business Planning, Market Intelligence and Visitor Economy Research, Strategic Investment Advice, Planning and Funding Guidance, Economic Masterplanning and Regeneration. In a number of cases TRC work closely with a range of other professional organisations including architects; planners and designers; and regeneration specialists and typical clients include government departments in the United Kingdom and overseas, devolved administrations, regional development agencies, funding bodies, local authorities, community partnerships as well as individual private clients, blue-chip companies and private institutions in the tourism / hotel / leisure sectors.

While working at Cashel Travel, an incoming tour operator and DMC (Destination Management Company) represented across Scotland, Ireland and England and with over 25,000 clients a year from all over the world, my main duties were to quote FIT and Groups for tour companies, devise new and interesting itineraries and developing new products to offer to clients. Another part of my job was also to operate French, Spanish and English speaking groups during the season ensuring a smooth operation from go-ahead stage to the day of the clients departure while providing a high standard of service at all times. Finally, during my time in the company, I also helped organise the tourism offerings for the delegates of the ICMGP Conference in Edinburgh and managed the sales of the Edinburgh Tattoo Festival tickets.

- To provide a friendly welcome and high-quality service over the phone and on the guests arrival to the hotel. - To find suitable solutions to meet customers needs depending on the possibilities available at the hotel. - To carryout all necessary operations when guests arrive and depart (check-in/ check-out) - Respond to a wide range of guest requests and promote hotel facilities - Manage invoicing payments and cash operations during the day shift - Check the room report and keep housekeeping informed of any modifications - To take reservations and business enquiries out of office hours.