Rémi Kirche

Courses given in business schools (ESD-ESP | Euridis Business School | PPA Business School): - Brand Strategy - Brand Management: "Plateforme de marque - création, gestion, développement" - Digital Strategy: "Planning Stratégique Digital, les innovations digitales au service des marques" - Digital Activation: "Parcours-client & Digital, activation des leviers d'acquisition, conversion, fidélisation"

DIGITAL STRATEGY : Defined the Global Digital & Roadmap for Eau thermale Avène in 55 countries. Defined the Digital strategy and E-Business Plan to increase Brand Equity, enhance Customer Loyalty and increase online sales DIGITAL PROJECTS : Develop digital projects for products launches in 55 countries with coordination of ROI and exposure. Localization of the EAU THERMALE AVENE websites/projects and support subsidiary countries with their e-marketing strategies (40 countries). CUSTOMER ENGAGEMENT : Defined the Global Omni-Channel CRM strategy with digital services to Customers. Development of the loyalty strategy on/off line with control of data + increase of database recruitment DIGITAL TRANSFORMATION : Provided strategic worflow for Content Production & Controlled / Paid / Earned Digital Media implementation in markets. BRAND IMAGE : Defined the global assets for the brand image of EAU THERMALE AVENE worldwide with full production of content for 55 countries

> ITG (#1 French Umbrella Company) : Web site : Browsing - updating and optimization Setting up a CRM Tool, using a SaaS Solution Designing initial workflows (automation marketing) Setting up a collaborative tool for 3,500 advisors (Private Social Network) > Foreign Crowdequity Platform (confidential) : 5 months Working for a foreign Crowdequity platform seeking to integrate the French market Market Study : « Crowdequity in France » Defining Advertisement Strategy in Media and suggestion of Partnerships to build (Acquisition Campaigns) Social Media Management and CRM (Acquisition / Loyalty / Retention)