Remi Mandran

We are partners in achieving your Traffic and Customer/Prospect Acquisition objectives Senior SEO Consultant Senior SEO expert with over 8 years' experience in agencies and in-house ✅ Works for all types of customer, from start-ups to big firms ✅ Advanced expertise on all types of SEO issues (strategy, technical, content, authority, news channels) Acquisition strategy Key Account Lead and Account Manager for ETI, Key Accounts and e-commerce customers ✅ Definition of your objectives in line with your vision and the business reality of your market ✅ Strategic recommendations, drafting of action plans and adaptation of your organization to push you towards growth Why we should work together? A 100% Consulting and Performance approach -> We define a tailor-made strategy, adapted to your needs and budget, and that meets your growth objectives A zero bullshit approach -> It's your results that count, and your performance that proves it

Responsible for crafting the digital strategies and activations plans for a portfolio of SME and Key Account clients Digital Strategy and Consulting ‣ Crafting the digital strategy to be implemented to answer the client’s needs and achieve its growth objectives, taking into account its industry's market, business context and resources ‣ Advice and support for the correct implementation of said strategy (staffing, budget allocations, prioritization of actions) Management of a multi-expertise client portfolio (Paid Ads, SEO, Social Media, UX/UI). ‣ Privileged point of contact for clients' CMOs, providing daily advice and support for SME and Key Account clients. ‣ In-depth knowledge of clients' industries, business, and digital ecosystems. ‣ Identification of business opportunities and definition of associated action plans. ‣ Supervising teams of consultants on all projects, assessing the quality of work delivered by the agency for its clients. Business development ‣ Taking briefs and identifying incoming client needs (consultations, in-bound leads). ‣ Staffing the team of consultants and overseeing exchanges between the team and the customer. ‣ delivering strategic recommendations and the action plans answering the client’s needs (Paid Ads, SEO, Social Media, UX/UI). ‣ Closing, contractualization and invoicing

Responsible for all Traffic acquisition channels for the media (around 6M unique users per month) Definition of SEO, Analytics & Data and CRO strategies and activation plans ‣ SEO Projects : Focus on news media channels (Google Discover, Google news & other syndication platforms) ‣ Analytics Projects : Transition from GA3 to GA4 & Matomo tracking and reporting, 360 performance dashboarding (Trafic & Conversion insights) ‣ CRO Projects : A/B Test and MVT on most valuable pieces of content for affiliation (Product reviews & Best Deals content) Coordination of Development and Content teams towards performance goals (OKR definition and follow ups, upskilling, project staffing) ‣ Content production planning according to Trafic performance and SEO analysis ‣ Technical SEO optimisations (internal linking, website architecture, on-page) ‣ Digital transformation project lead (Data evangalization & cullture) Tools : ‣ Data & Analytics : GA4, Matomo, Google Optimize ‣ SEO : SEOlyzer, Botify, YourTextGuru, Screaming Frog

Digital Marketing Project Management for 5 brands in the construction industry SEO projects : ‣ Defining the SEO strategy for the brands in collaboration with WAM agency ‣ Scaling of SEO strategies to the 85 local construction agencies across the French market ‣ Keyword / intent analysis and content production ‣ Technical & On-page optimisations : internal linking, website architecture, metas ‣ Performance reporting & weekly follow ups (on Market & Local levels) CRO & SXO projects : ‣ Progressive redesign of all 5 webistes (desktop & mobile) according to UX principles ‣ A/B Test of CRO oriented pages to maximize lead generation ‣ Analysis & optimisation of Conversion funnels

Digital project management ‣ Website redesign: Support for Groupe SEB France (GSF) in the redesign of all its major websites for the French market (Tefal, Moulinex, Krups, Rowenta). ‣ Management of product integration in SAP Hybris and QA (around 500 products) ‣Optimization of on-page SEO elements (SEO Metas, Content structure, HTML tags).

Content marketing & Ad management ‣ Optimised content writting ‣ Emailing and special offers definition and creation ‣ Facebook ads SEO ‣ Keyword & intent analysis ‣ On-page optimisation ‣ Technical audits ‣ Partnership building (netlinking)