
Remi Valade
Senior Marketing Manager | B2B, SaaS, Fintech, AI
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
I turn ambiguity into structured, high-performing marketing systems. Throughout my 12+ year career, I've navigated the complexities of global tech leaders like SAP and the fast-paced world of Fintech startups. My mission is simple: build marketing engines that scale, convert, and deliver measurable ROI.
Expérience de travail
Co-Founder | Product & Go-to-Market
Talwex
août 2025 - Présent
1 an 3 mois
Paris, France
Making bond markets more transparent, cheaper and more efficient for all participants. – Product: scoped the MVP, designed the UX, and shipped a full platform end-to-end: 5-page investor app (marketplace, bond pages with buy/sell/offer flows, portfolio, settings) + admin back-office (KYC management, user management, bond issuance via Safe, analytics). – Go-to-Market: defined brand identity, GTM strategy, sales tooling and processes (Notion, Airtable). – Tech: React, TypeScript, Node/Express, PostgreSQL, Privy (email-based wallets), Alchemy (account abstraction & gas sponsorship), Base L2 (for now, we're EVM based).
CMO
Kamea Labs.
oct. 2024 - juin 2025
9 mois
Paris, France
Kamea Labs is a platform helping startups raise funds, combining blockchain & legal automation (regulated as PSAN by the AMF). I joined as the first marketer and built everything from scratch. My missions: – Define the full go-to-market (GTM) strategy aligned with business objectives and including B2C and B2C targets: branding, messaging, demand generation, community engagement, and partnerships. – Build and execute a content strategy including newsletters, lead magnets, social media content, and a webinar series to drive top-of-funnel awareness and lead generation. – Implement marketing automation infrastructure using Notion for content and HubSpot as CRM, with scalable email workflows, analytics dashboards, and performance tracking systems. – Manage PR strategy including CEO posts, podcasts appearances and media outreach. – Build community marketing campaigns from 0 to 4,500+ retail investors.
SAP
juil. 2015 - oct. 2024
9 ans 4 mois
Paris, France
EMEA Digital Marketing Senior Manager
nov. 2021 - oct. 2024
3 ans
Paris, France
– Orchestration of all EMEA North web channels, – Optimisation of customer journey to generate more leads, – Content & SEO management
Digital Marketing Senior Manager & Brand lead for SAP France
juil. 2017 - nov. 2021
4 ans 5 mois
Paris, France
I lead the digital marketing in France, my main goal is to attract visitors, engage with them and transform them into leads for sales. Keeping in mind that SAP offers more then 300 solutions to help organisations run better, how do we do that? My team and I try to deliver the best content to the people who are searching for it (or do not know that they are searching for it!) and start the conversation. We use the many tracks allowed by omnichannel digital marketing: – Paid media campaigns on partners websites and leading media brands, – Paid search hand in hand with SEO, – ABM and web personalisation, – Organic and paid social promotion (you should definitely follow us!), – Social selling including giving the rights tools + trainings to our colleagues, helping them promote themselves and the brand on social networks, – Content creation, surfing on how lucky we are to have so many experts as colleagues on so many subjects (from design thinking to manufacturing and from retail to process optimisation), – webinars using virtual presence, – emails campaigns, – and very important: doing all this while keeping a good mood and atmosphere in the team! I also took care of improving awareness on our brand: – Localization/creation of awareness campaigns (digital+IRL) – Follow-up our performance throgh regular studies.
Digital Commerce & Marketing Solution Presales on SAP CX portfolio - EMEA
juil. 2015 - juil. 2017
2 ans 1 mois
Barcelona Area, ES
– Understand the context and needs of our customers and prospects in order to help them select the best solutions from our portfolio SAP CX. – Work with prospects and customers on their digital strategy through Design Thinking workshops. – Demonstrate how our omnichannel commerce & marketing platforms answer the various needs of B2B and B2C by showing their value and their associated features. – Share my knowledge on the market and solutions with both colleagues (training) and prospects/customers (webinar)
Consultant ecommerce & marketing digital
InovenAltenor
mars 2013 - juin 2015
2 ans 4 mois
Greater Paris Metropolitan Region, FR
– Define the omnichannel User Experience of a Higher Education group (business & engineering schools) through Design Thinking workshops. We reviewed every touch points between school, customers and partners and found how to optimise these, wheter it was online channels, in schools or in other events. – Business Analyst for a french leading website in insurance comparison: Analysis of the competition and the customer's funnel, define user stories and manage their development, and measure the success through A/B tests. – Consulting on Digital Commerce: help customers optimising their websites and their user's journeys, define priorities of the different features based on their ROI, work with business (marketing & sales) to ensure the homogeneity of the platforms and the right message. – Launch of a new Business Unit: Capkod: project & team organisation, pre-sale projects offers
e-commerce & digital marketing project manager (Magento)
Internim
mars 2012 - mars 2013
1 an 1 mois
92300 Levallois-Perret, France
– Help key accounts on the definition of their ecommerce strategy: Business Plan, differentiating elements, analysis of the competition ... – Identify development axis on existing ecommerce websites: 3/6/12 months Business plan with estimated ROI based on the actions to be taken – Manage the projects unit and organise production resources allocation – Magento Project Management Project example: implementation of MyWarner, an avant-garde loyalty program rewarding shopping on warnerbros.fr and social actions performed on the Warner Bros. galaxy (watching a youtube trailer, liking a facebook page ...).
e-commerce web project manager
Baobaz
oct. 2010 - mars 2012
1 an 6 mois
Paris, France
– Customer oriented: listen, understand, think, suggest, act & retrieve feedback. – Conceive and implement e-commerce websites, respecting budget, design, functionalities & SEO guidelines. – Coordinate various kind of profiles on projects: customers, web designers, developers, integrators, hosting. – Adaptation to brand's existing environment (brick and mortar shops, social networks, logistics...) in order to make the website part of it. Customers: The Kooples (new 2011 website), Du Pareil au même, Zadig & Voltaire, La Halle aux Chaussures, Marèse, Repetto, Etam.
Project Manager in Communication and Marketing
Groupe Arnould
sept. 2008 - juil. 2010
1 an 11 mois
Showroom (new way for the company to present it's products and services in a B2B context): – implementation's organisation (contact w/ interior Architect, crafstmen, order of products) – set up of events (welcoming customers, members of the company) – Creation of communication support (leaflets, video, visit cards) Monitoring: – Market of the construction, by departements from France's North West – France Sales
Marketing Assistant
Ahlstrom
avr. 2007 - juin 2007
3 mois
Ahlstrom is a leader in the development, marketing, and sale of fibers. These fibers are found in many everyday products, such as filters and packaging for consumer goods. Following the development of a new product for packaging, my task was to identify one or more potential applications for this product (which industry, what type of packaging, etc.) by reaching out to industry professionals. I therefore contacted numerous companies around the world (Danone, Laboratoire Boiron, Lindt & Sprüngli, etc.) to determine a strategy for this product and identify potential customers.
Sales
France Telecom
janv. 2006 - févr. 2006
2 mois
46100 Figeac, France
Orange offers communication solutions to both residential and business customers. During this internship, I advised residential customers on mobile phone plans and compatible devices based on their needs and preferences. I also promoted a new service through a telemarketing campaign.
Formation
Ecole supérieure de Commerce de Bordeaux-Ecole de Management
MSc Management, Marketing & Communication, Marketing & Communication
2007 - 2010
3 ans 1 mois
西南学院大学
2009 - 2009
1 mois
DUT Techniques de Commercialisation
DUT, Business
2005 - 2007
2 ans 1 mois
Lycée Maine de Biran Bergerac
Baccalauréat, Scientifique
2001 - 2004
3 ans 1 mois
Licences et certifications
Barista Skills - Foundation
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Certified Digital Marketing Specialist - Strategy and Planning
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Certified Digital Marketing Professional
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