
Rémy Genet
Strategic Positioning Advisor | Communication
Salary / Daily rate
France
Freelance
Can come onsite
Skills
Languages
About me
Intro
For the past 15 years, I have helped organizations turn expertise, ideas and complex initiatives into visibility, credibility and recognition. Working at the intersection of strategy, communication and business development, I support brand positioning, thought leadership, executive communications, white papers, award applications and corporate narratives. I work across hospitality, tourism, technology, sustainability and professional services in four languages.
Work experience
MAYONÈZ MEDIA
Nov 2019 - Present
7 years
Lisbon, Portugal
Founder & Strategic Positioning Advisor
Nov 2019 - Present
7 years
Lisbon, Portugal
I founded Mayonèz Media to help organizations, leaders and institutions transform expertise into visibility, credibility and recognition. Since 2019, I have delivered strategic editorial and communication projects for clients across hospitality, food & beverage, tourism, education, human resources, finance, energy, technology and sustainability. My work combines positioning, research, narrative development and editorial production to help clients clarify their message, strengthen their reputation and communicate complex ideas effectively. Depending on the project, I work independently or coordinate a network of contributors, designers, photographers and subject-matter experts. Selected projects include: For organizations and B2B clients: • Brand narratives and positioning platforms • Award and recognition applications • White papers and position papers • Executive communications • Sponsorship and partnership materials • Commercial and technical proposals (RFQ/RFP) • Corporate publications and magazines • Strategic reports and long-form editorial projects For publishers, agencies and cultural initiatives: • Biographies • Books and cookbooks • Magazines • Investigations and long-form journalism • Scripts (film, podcast, corporate) • Fiction and narrative projects Projects delivered in French, English, Spanish and Portuguese.
Founder & Editor in Chief
Jan 2020 - Mar 2023
3 years 3 months
Lisbon, Portugal
Directed the editorial strategy, publication and growth of Mayonèz Magazine, an international French-language MOOK dedicated to business, culture and society. Built and led a multicultural editorial team of writers, journalists, designers and contributors across Europe. Oversaw editorial planning, content production, partnerships, advertising relationships, distribution and publication processes while ensuring consistency of voice and editorial quality. Published under the editorial line "Un pas de côté dans les métropoles du monde", the magazine promoted an optimistic and international perspective on contemporary societal, cultural and economic issues while contributing to the visibility of the French language across the Francophonie. Distributed 10,000 copies per issue across seven European countries through major retail networks and bookstores including FNAC, Feltrinelli, Mondadori and Cultura between 2020 and 2023. Contributed directly to investigations, interviews and long-form features while shaping the magazine's editorial identity and strategic direction.
Co-Founder
Rooftopy
May 2024 - May 2025
1 year 1 month
Lisbon, Portugal
Co-founded Rooftopy, an initiative focused on transforming underutilized urban rooftops into productive, resilient and community-oriented spaces. Developed concepts combining urban agriculture, biodiversity, hospitality and regenerative design to help organizations reconnect people with food systems and nature in dense urban environments. Activities included project design, stakeholder engagement, sustainability strategy, site assessment and the development of pilot initiatives with hospitality partners. The project explored practical applications of circular economy principles, food production, composting, water efficiency and environmental education within the built environment.
Strategic Content Consultant
DKFreelance
Apr 2023 - Mar 2024
1 year
Remote, OR 97458, USA
Supported DK, a carbon management SaaS platform, in the development of thought leadership and strategic communication initiatives focused on sustainability and carbon accounting. Produced and structured expert content including white papers, position papers, executive articles, industry guidelines, books and LinkedIn content designed to strengthen the company's market positioning and communicate complex environmental topics to business audiences. Contributed to DK's mission of helping organizations measure, reduce and manage the greenhouse gas emissions (CO₂e) associated with products, services and marketing activities.
Author
Freelance, self-employed
Jan 2018 - Jan 2019
1 year 1 month
Lisbon, Portugal
Published my first novel, Dans le Rouge, a work of literary fiction combining prose and poetry to explore themes of identity, transformation and personal reinvention. The story follows Antoine Guerre, a character confronted with the necessity of profound change, navigating the tensions between ambition, disillusionment and the search for meaning. The project involved the conception, writing and completion of a full-length manuscript as well as the development of its narrative structure, characters and literary universe.
Head of Bid Management
Vision-Box
Jan 2015 - Dec 2017
3 years
Lisbon, Portugal
Led Vision-Box's Bid Management Department, overseeing a multicultural team of professionals responsible for the preparation and submission of complex public and private proposals across international markets. Directed the coordination of technical, commercial, operational and marketing contributors to deliver high-quality proposals aligned with strategic, financial and operational objectives. Managed pricing processes, financial assumptions, risk assessments and competitive positioning to ensure both commercial attractiveness and project viability. Contributed to the continuous improvement of bid management processes, competitive intelligence activities, recruitment and team development. During this period, the department supported annual company growth exceeding 25% and maintained a success rate of approximately 70% across pursued RFQs and RFPs. This role required the alignment of business strategy, commercial objectives, operational realities and executive decision-making within a fast-growing international technology environment.
IDEMIA
Sep 2010 - Dec 2014
4 years 4 months
Bogotá, Bogota, Colombia
Bid Manager
Oct 2011 - Dec 2014
3 years 3 months
Bogotá, Bogota, Colombia
Led the preparation and submission of complex technical and commercial proposals for biometric identification and border management solutions across Latin America and Canada. Coordinated multidisciplinary teams spanning engineering, sales, marketing, operations and project delivery to develop competitive, compliant and commercially viable responses to public and private procurement opportunities. Contributed to solution design, offer positioning, pricing assumptions, proposal strategy and executive decision-making throughout the bid lifecycle. Managed the delivery of more than 50 high-value proposals within demanding international environments, translating complex technological capabilities into clear business value for customers and procurement authorities.
Quality & Process Coordinator
Sep 2010 - Oct 2011
1 year 2 months
Bogotá, Bogota, Colombia
Contributed to the formalization, documentation and continuous improvement of operational processes across multiple business functions within IDEMIA's Colombian and Mexican operations. Participated in company-wide quality initiatives that supported the successful ISO 9001 certification of organizations representing approximately 400 employees across 12 departments. Responsibilities included process mapping, documentation management, procedure standardization, internal coordination and support for quality audits. Worked closely with operational, commercial and administrative teams to improve consistency, traceability and knowledge sharing while helping establish a culture of continuous improvement and process discipline.
Sourcing Representative
Safran
Sep 2008 - Oct 2009
1 year 2 months
Beijing, China
Supported the sourcing and procurement activities of Safran Aircraft Engines' China office, contributing to supplier identification, market intelligence and industrial sourcing initiatives. Worked with international stakeholders to evaluate suppliers, monitor market developments and support procurement decisions related to aerospace manufacturing and supply chain operations. This role provided early exposure to international business, industrial environments and cross-cultural collaboration within a global organization.
Education
Universidad de Belgrano
Master in Business Administration and Marketing, Business Administration and Marketing
2009 - 2010
1 year 1 month
Montpellier Business School
Montpellier Business School Diploma - DESCM, International Business
2006 - 2009
3 years 1 month
Benedictine University
BA in International Business and Economics, International Business
2007 - 2008
1 year 1 month
Montpellier Business School
Bachelor Honors of Science in Management, Management, Accounting, Marketing and Finance
2006 - 2007
1 year 1 month
Licenses & certifications
Permaculture Design Certificate (PDC)
Issued: Apr 2024