Renata Ferreira da Rosa

- Oversee and pilot all the work streams that are associated with a brand master & website (build, localisation, rollout, run) - Ensure that the brand’s website strategy are fully executed in alignment with the group & program goals for website management - Facilitate the collaboration between more than 200 stakeholders (DMI, zones, central team offshore vendors)

- Coordinate the communication and strategy from a costumer experience perspective for the omnichannel project - In charge of the different administrative topics around project portfolio follow-up, reporting and committee preparation - Assist project directors with a continuous communications plan on all the ongoing and upcoming projects - Coordinate and orchestrate the projects global roadmap and team capacity

- Coordinate the Kering Technologies stakeholders to perform the integration roadmap of 7 e-concession partners internationally - Manage the relationship with 5 Fashion Houses to ensure the right prioritisation, discussion and arbitration - Drive the integration activities performed by global team for the entire scope (analysis, development, test, go-live preparation, post go-live phase)

- Conducted a dashboard cleaning with the Sales community (more than 30 members) reducing the number of dashboards (more than 65 to 8 main dashboards) ensuring the quality of the data available - Implemented the main dashboard, aligning Directors and stakeholders on the KPIs that needs to be followed - Managed impactful projects aligning the needs of different communities (Sales, Finance & Marketing) - Offer daily support for Sales and Finance team, comprising more than 50 internal clients

- Launched outbound & inbound campaigns boosting business revenues and leading to better lead management - Designed and launched social medias campaigns integrated with online content and industry events, doubling the number of followers on all major social media channels - Developed the strategy for redesign of the corporate website, interfacing with several stakeholders

- Benchmark the price positioning against key competitors - Generated and presented insights to key decision makers; including the then VP of the brand - Conducted benchmark analysis on the events organized by luxury brands in Paris for enhancing brand identity

- Conducted market research in emerging countries using expert interviews and desk research for pharmaceutical industry clients to understand the local needs and market opportunities - Synthesized the data collected and delivered market insights for the clients

- Conducted market research in emerging countries using expert interviews and desk research for pharmaceutical industry clients to understand the local needs and market opportunities - Synthesized the data collected and delivered market insights for the clients

- Established financial & marketing KPIs for monitoring and reporting, and advised the teams on cost/revenue optimization. Also responsible for reporting to top management - Contributed to several projects driving operational efficiency & revenue maximization

Responsible for strategic, operational and business development initiatives - Developed the organization on department and future projects - Standardized descriptions of services offered - Organized events for brand promotion