Renaud Perrin

I work as an SEO consultant for brands and communication agencies.

Lectures on SEO for Bachelors, Masters and MBA courses.

Lectures on SEO, Webanalytics and online advertising for adults in professional retraining Animating a one week digital marketing training in Rabat (Morocco) for Atlantic Federation of African Press Agencies (2015)

RESONEO is one of the most famous Search Marketing agencies in France focusing on ROI. As SEO consultant, I was in charge of maximising the visibility of my clients in organic search results. I worked on different markets and different SEO issues: - Defining and setup SEO strategy regarding client's budget (large sized business) - Delivering strong SEO audit on each pillar (semantical, technical and netlinking) and on all devices (desktop and mobile / ASO) - Creating SEO dashboards fitting client's objectives - In-house long-term mission to lead and follow-up SEO strategy defined - Animating SEO training for the clients (specifically on Google News for press group) - SEO project management - Leading and defending SEO strategy during a tender

Groupe L'Express Roularta (currently known as Groupe L'Express) is a press group owning press magazines in different fields: political (L'Express), economic (L'Expansion), investment (Votre Argent), company (L'Entreprise), lifestyle (Styles) and decoration (Côté Maison). As head of SEO and SEA, I went through these missions: - Defining SEO strategy and following the search performances regarding our objectives - Delivering technical, content and netlinking recommandations - Creating SEO dashboards for marketing team and journalists - Change management: animating SEO training for web journalists (50 journalists), project managers and tech team - SEA follow-up & driving the agency in charge of the budget

- Leading and defending SEO strategy during a tender - SEO & webanalytics presentations for clients - Animating SEO & webanalytics training