Rhita El Attar

- Responsible for our B2B2C product portfolio. - Lead brand and product positioning, including strategic repositioning initiatives between SeLoger and Meilleurs Agents to clarify value propositions and avoid overlap. - Develop new features and offers with the product team including customer research, strategy and testing (focus groups). - Handle product positioning, product messaging, the final word on names, taglines, value propositions & marketing tools. - Coordinate and work closely with external experts and freelancers (paid media, content, CRM, research) to support go-to-market strategies and growth initiatives. - Liaise with local marketing teams to ensure perfect roll-out & messaging for new offers. - Train our sales teams on operational processes and support them with sales enablement materials (transcriptions and sales speech). - Analyze and follow our offers’ performances to ensure success and define ways to improve them. - Strategically adapt our product presentation & roadmap prioritization thanks to market intelligence & monitoring. Team Management : - Contributed to the structuring and scaling of the marketing function, including processes, cross-team collaboration and performance tracking.

Within the Business Consultancy department of the French Chamber I was in charge of business matching mission for French companies with interest in exploring the Hong-Kong and Chinese markets. Business Development (APAC regional strategy deployment and business matching missions): -Performed ad-hoc research and market studies -Produced research reports and presented the findings to the client -Organized and participated to B2B meetings between French and local players Business development and business intelligence: -Performed daily market watch to understand industry trends in the region -Shared the outcomes of the market watch: press reviews, reports and presentations -Developed brochures to support business development efforts

Doctipharma, which is an initiative from the Lagardère Group, is a market place called which enables pharmacies and laboratories to sell Personal Healthcare and Cosmetics online. Doctipharma references today 18000 products. - Defined the platform’s new positioning: visual identity, value proposition and graphic guidelines. - Drove optimization projects for our platform: new features and customer journey improvement. - Executed the acquisition and retention strategy: commercial operations, SEO, SEA, influencer campaigns, social media management and advertising campaigns. - Developed trade marketing plans for our partners: visibility kit, customized digital communication plans. - Analyzed trade marketing activation to optimize and recommend future actions.

During my first year at Montpellier Business School I was hired as a Bilingual Communication Assistant in order to help the Communication and Partnerships Director with her international activities. I worked there 10hours per week. Partnership development : -Looked for partnerships opportunities: universities and businesses -Prepared convincing meeting presentations Translation : - Translation of articles from French to English for the website - Content creation in English: E-mailing, Social Media posts, Brochures

Arte Factory Agency is an entertainment agency specialized in all kind of upscale visual entertainment. Their aim is to provide unusual, fresh entertainment artists and ideas for corporate and private clients. International Business Development: -Analyzed relevant market developments -Prospected for new clients by networking, cold calling, advertising or other means of generating interest from potential clients -Developed draft proposals based on team meetings and discussions Project management: -Made event propositions and fullfilled client requests (artists research, budgeting) -Supervised an event at the Hyatt Regency Hotel in Paris for Toyota France.

Bank Receptionist, BNP Paribas : Summer 2013 (2 months) and 2014 (2 months) -Customer service -Customer databases Management and datas treatment, -Initiative and problem-solving abilities -Multitasking, organization and prioritizing -Managing stress

Tasks : - Welcoming the customers - Cold-calling - Help customers in their flat-hunting - Updating the Customer portfolio of the agency - Preparation of the documents for apartment sales - Preparation of sales contracts - Commercial prospection