Riccardo Falá

Framer Expert | UI/UX

Salary / Daily rate

Greater London, UK

Freelance, open to permanent contract

Remote only

Skills

FigmaFramerUX/UI DesignerUI DesignerHTMLCSSJavascriptWordPressUX Product DesignUI Product DesignAdobe IllustratorGraphic DesignSEOSketchWebflowSassTailwind CSSLaravelPrint DesignCanvaIllustrationWeb AnalyticsGoogle AdsGoogle Tag ManagerBootstrapFrontend DeveloperBranding StrategyHotjarBrand DesignerWeb DesignerAdobe PhotoshopUX DesignerBrandingDesign SystemVisual DesignerLead DesignerMailChimpVisual IdentityMobile DesignAdobe InDesignIllustratorGraphic Designer

Languages

English (Fluent)German

About me

Intro

I design meaningful and innovative digital experiences that make a connection with the customers. What matters to me most is to create engaging and playful user experiences that are simple, usable and fun to interact with. I think a lot about the needs of end users. I am passionate about various fields of design and interaction, web standards and I am always excited by the latest developments in technology and emerging platforms. Services: – Illustration & UI graphics – User-centred design – Information architecture – Wire-framing and prototyping – User Experience design – Front-end and back-end development – CMS configuration and implementation – Adobe CC – Interactive flow with HTML/CSS/JS – WordPress – Website accessibility – Interaction design – Brand and identity design – Typographic design

Links

Work experience

Senior UI/UX Designer

Nucleus Global, an Inizio Company

Sep 2021 - Present

5 years 2 months

London, UK

Creative Director

RiccardoFala.comFreelance

Dec 2008 - Present

17 years 11 months

London, UK

Web Development, Web site UI, Graphic & Web Designer, web site traffic growth, Brand UI. Specializing in the development of HTML5, CSS3 and WordPress using valid and semantic hand coding practices. I research, design & develop solutions that suit your needs.

Digital Design Lead

Royal College of Veterinary Surgeons (RCVS)

Dec 2019 - Oct 2021

1 year 11 months

London, UK

Digital Design lead and front end development for the charity RCVS Knowledge.

Lead Strategic Visual Designer

Barclays

Jan 2017 - May 2019

2 years 5 months

Hoyland, Barnsley S74, UK

Design Lead and consultant position. I delivered high-standard visual designs and customer-journeys stories that simplified complex payment problems for both Barclaycard and Barclays teams. I created and presented visual illustrations to key stakeholders and top clients such as Coca Cola, Uber, BA, Virgin, TUI, John Lewis and more.

UX & UI Designer Consultant

LexisNexis UK

Oct 2013 - Oct 2016

3 years 1 month

London, UK

UX & UI Designer Consultant for the LexisNexis Global UX Department team. I supported LexisNexis’ global content strategy by creating document UX artefacts and wireframes. My technical task was to produce Search Result listing Wireframes (Axure, HTML/CSS), analyse the data and markup tags on the XML files in order to support business and functionality requirements. Workshops and WebEx ‘Wireframes presentation’ with stakeholders and clients.

Senior Graphic & Web Developer

One Shot Movie Ltd

Jan 2012 - Jan 2016

4 years 1 month

London, UK

Freelance role - I designed the brand identity and developed the Wordpress website with custom template.

Senior UI Designer

Pocketstock

Aug 2013 - Oct 2013

3 months

London, UK

Photoshop, Illustrator, Indesign HTML & CSS Print Typography Design A flexible attitude to adapt to a growing team as well as demanding business needs Prototypes Skecth and Axure Design and code landing pages

Drupal Front End Developer - Contract

The Operators

May 2013 - Aug 2013

4 months

London, UK

Front-end Drupal Developer using HTML, CSS3 (responsive and using LESS), jQuery in a fast agile development environment at the Operators I was responsible to build a medical portal website, Lemtrada. The Drupal CMS website use clean HTML and CSS and is fully responsive for mobile. I also made and module in Drupal admin, 11 medical research graphs using HTML5 animation with Adobe Edge software.

Senior Graphic Web Designer

Travel Channel International

Feb 2010 - May 2013

3 years 4 months

London, UK

Senior role in the digital department for a leading international travel broadcaster, I have been overseeing a variety of tasks including scoping, briefing and delivering of all digital and print production, alongside social media management, product development, digital marketing and video on demand. In detail, I have been responsible for the launch and design of 21 localised regional websites, an e-commerce holiday retailer, several promotional microsites, a mobile website. As for digital marketing, I have been responsible editorially for a monthly newsletter going to 50K subscribers; I have also developed the company's social media strategy by launching dedicated Facebook, Twitter, Google+, YouTube and Pinterest profiles and by integrating social media tools on all available content. Besides digital, I have overseen or created all the print output for the company to support the marketing department.

UI, Graphic & Web Designer

Smart Gaming Group

Aug 2008 - Dec 2009

1 year 5 months

London, UK

Graphic & Web Designer - Freelance contract

Inspire/AtTheMatch.com/Stadiumfrenzy.com

Jan 2007 - Jan 2008

1 year 1 month

London, UK


Education

Tower Hamlets College

Design for the web, Web Design & Development - HTML, CSS, JQuery, Wordpress

2006 - 2007

1 year 1 month

Tower Hamlets College

Graphic Design, Illustrator, Photoshop, InDesign

2005 - 2006

1 year 1 month

London College of Communication

Fashion Management

2003 - 2004

1 year 1 month

Alma Mater Studiorum – Università di Bologna

Philosophy and Literature - Cultures and techniques of costume and fashion

1998 - 2003

5 years 1 month


Licenses & certifications

Data Visualization: Best Practices

Issued: Jan 2022

Certified by LinkedIn

Design Thinking: Implementing the Process

Issued: Jan 2022

Certified by LinkedIn

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