Richard Branco

◆ Scaled JnJ Omnichannel AI solution for HCP engagement across 30+ EMEA countries, enhancing commercial effectiveness and subsequent revenue impact (+400M USD) through improved HCP engagement. ◆ Managed cross-functional change and transformation from leadership to operational teams, enabling planning and execution excellence across international markets. ◆ Led multiple product improvement initiatives in coordination with BPOs: portfolio plan optimization with AI, HCP engagement model, commercial plan validation streamlining, and end-to-end planning & execution process & performance monitoring dashboard.

◆ Orchestrated AI-based client segmentation project analyzing cross-group data for luxury customers, improving targeting precision. ◆ Evaluated AI solutions for customer support automation, projecting reduction in support ticket volume and solving time. ◆ Enhanced clienteling mobile app through cross-functional team leadership, improving customer engagement.

◆ Orchestrated Sodexo AI Transformation through the industrialization, and roll-out of several data products. ◆ Data Products: predict restaurant attendance to optimize operation, identify pricing increase opportunities for food items to maximize revenue and margin, propose SKU swap opportunities based on product similarity and constraints, enable food operation teams to make better decisions and improve experience thanks to AI-powered insights.

◆ Owned digital services strategy definition for workplace consumer experience and selected global partners. ◆ Led Workplace App development with Digital Factory (3 feature teams), resulting in 600+ additional sites equipped. ◆ Enabled sales teams globally through internal marketing and RFP leadership, securing major client digitization contracts.

◆ Defined 3-year digital health strategy for neuroscience business unit, managing team of 4 consultants. ◆ Identified and prioritized Digital Health solutions with comprehensive business case development. ◆ Presented final recommendations to Top Management with quantified business opportunities.

◆ Launched and scaled boohoo.com in Russia, managing entire e-commerce ecosystem setup. ◆ Delivered comprehensive market entry strategy including localization, logistics, and digital marketing. ◆ Grew marketing budget from GBP 70K to GBP 600K (2018-2020) while managing 5-person operation team. ◆ Presented 4-year growth plan to CEO targeting GBP 100M+ annual revenue.

◆ Led Digital Workplace strategy definition and presented results to the Group CIO and CMO (COMEX member). ◆ Led benchmarking of 80+ solutions and CAC40 best practices, ran 2 RFIs with 20+ vendors and integrators and coordinated POCs. ◆ Managed Office 365 project framing and SharePoint 2019 upgrade launch.

◆ Managed the rationalization of ERPs, the setup of EDIs and workflows dedicated to the after-sales activities (1000+ man-days). ◆ Scoped each of the work-packages, coordinated BAs and TAs, managed milestones, risks, mitigation plan and change requests. Ran weekly reporting to project stakeholders and monthly Steering Committee to the Top Management.

◆ Managed the deployment of intranet and collaborative tools for 25K+ employees in 80 locations as part of the M&A program. ◆ Defined the overall project plan, Change Management strategy, coordinated the deployment with Group IT teams, and managed 4 Change Managers (client’s team).

◆ Defined the e-commerce strategy for the Helena Rubinstein brand, built the business case and recommended preferred vendors. ◆ Delivered guidelines and UI templates for local entities to set up partnerships with e-retailers.

◆ Created a self-assessment tool designed to help organizations understand where they stand about Artificial Intelligence, assess their current AI readiness & Help decision-makers prioritize future initiatives: https://bit.ly/3ga0h04.

◆ Built Russia's largest fashion affiliated marketplace with 2M+ products and AI-driven capabilities (Visual Search, Classification). ◆ Built a subscription service for Telco Operators’ customers leading to 120K+ daily paid subscribers and 80% of the company revenue. ◆ Achieved profitability in 18 months, growing revenue from €0 to €550K annually. ◆ Managed USD 1.8M seed funding and secured USD 400K Series A, and scaled SEO traffic to 200K+ monthly sessions. ◆ Managed a 12-person product team and seconded the CEO on various activities related to the company management (20 FTEs).

London Commodity Trading - Strategy Lead Consultant - June 2016 to Sept 2016 ◆ Delivered blockchain-based trading marketplace strategy for large commodity trading firm. ◆ Supervised team of 4 (1 Senior Consultant, 2 Interns) in defining product and partnership models. Sony Mobile - E-commerce Project Manager - June 15 to May 16 ◆ Managed EUR 25M+ revenue impact transformation revamping e-commerce ecosystem across 15 countries. ◆ Launched estore.sonymobile.com coordinating multiple internal teams and external agencies.

SKF - Technology & UX Consultant - Feb 15 to June 15 ◆ Defined UX/UI strategy for SAP Fiori deployment in largest SAP transformation program. ◆ Established methodology and best practices for SAP Fiori application deployment. ◆ Created wireframes and mockups in SAP Fiori format for priority use cases. Training & Mentoring - June 15 - Dec 15 ◆ Trained 80+ consultants on Digital Strategy, Digital Marketing, and Presentation Skills. ◆ Mentored 3 junior consultants on career development and project execution.