Richard Bulan

As co-founder of BaalInov, I work at the crossroads of strategic marketing, digital transformation and ethical compliance, alongside international lawyer Inès Bel Hadj. Together, we have designed a hybrid firm capable of responding to the profound changes of our times, combining strategic vision, legal rigor and digital innovation. 🔹 My main missions: - Define and steer our customers' digital transformation strategies (automation, data marketing, UX, AI). - Design tailor-made action plans integrating communication, influence and growth. - Support organizations in their international expansion (positioning, strategy, regulatory adaptation) - Manage reputation, crisis communication and customer engagement issues - Develop impact assessment and strategic performance monitoring systems - Ensure continuous monitoring of digital, regulatory and ethical innovations - Co-lead BaalInov's development (offers, partnerships, growth)

Support Goodfloow in defining its strategic marketing direction after conducting an internal and external assessment of the company.

Training for bachelors 3 in : - SEM (SEO and SEA) - Cross-channel communication strategy Participation in a jury

> Recommendation and implementation of SEO: - choice of key words, - removal of duplicate content, - netlinking, - search engine submission - article review with keyword supervision, - technical site audit, - mapping > SEA audit: - keyword analysis, - report on possible improvements > SEA campaign management (Google and Bings) > Community management: - presence audit on networks - report on possible improvements - creation of facebook pages, - ads on social networks (Facebook Business Manager, Power Editor, Twitter Ads) > Website design (HTML, CSS, JS, PHP, Wordpress, Prestashop and Drupal) and chatbot, > Realization of an Inbound Marketing strategy: - creating personas - writing blog articles, - keyword optimization, - creating landing pages, - marketing automation > Emailing campaign; > Support in the digital transformation: - Implementation of project management and support tools (Wrike) - Implementation of a CRM and support (Hubspot) > Implementation of growth-hacking tools (Sumo, Kameleon, Lead the way, ...) > SEO trainer (SEOlius)

Training on Blockchain and Programmatic Advertising for Master's Students

Trainer in Traffic Management for Msc 2 students Trainer in "Computer Tools" for BTS NDRC 1 and 2 students

Teacher in : - digital marketing for Msc Marketing, Msc Sport and Msc Digital Marketing - CRM for Msc Digital Marketing

Training in webmarketing, digital marketing fundamentals and web copywriting for bachelors 3. Social Media Marketing courses for bachelors 1.

Digital Strategy training (courses in English)

> Recommendation and implementation of SEO : - assistance in choosing keywords, - removal of duplicate content, - netlinking, - submission to the search engine - article proofreading with keyword supervision, - technical audit of site, - mapping, - installation and configuration of Google Analytics - implementation of tagging/marking plan and use of GTM > SEA audit : - keyword analysis, - report on possible improvements > SEA campaign management (Google and Bings) > Implementation of sales pipelines and lead scoring > HubSpot integration > Marketing Automation > Management of the communication / marketing team > Management of the influence strategy

> Conduct audits to restore and maintain SEO best practice (Screaming Frog SEO spider, Xenu, ...). > Develop and implement a long-term SEO strategy. > Analyze website traffic/behavior and provide technical, design, content, and other optimization strategies for improving search engine rankings and improving user experience > Perform keyword research to identify content gaps and emerging trends(Keyword Tool Pro). > Provide on-page optimization recommendations and develop keyword-targeted content. > Copy edit and review/audit written texts for SEO best practices. > Monitor and evaluate search results and search performance across the major search channels in order to improve rankings (Google Analytics, SemRush) > Develop and implement off-page optimization projects (e.g. link-building via Moz) > Analyze and translate new industry trends into workable solutions. > Develop reporting for rankings, site behavior/traffic and other SEO aspects (Gelphi for a good data visualization) > Create wireframes pages for a better UX design > Ads on Facebook > Modification of the Website and fixed issues directly in GitHub for the development of the platform: front-end (HTML, CSS, and JS)

• Create a global markketing plan; • SEO: - audit and recommendation; - optimization of the existing; - Implementation of the best strategies; - Link-building - creation of a company blog; • Realization of an Inbound Marketing strategy: - creating personas, - writing blog articles, - keyword optimization, - creating landing pages, - marketing automation; • Develop reporting for rankings and data analysis of the different channels; • SMM: - management of Facebook Ads advertising campaigns; • SEA : - analyze web trafc to adapt to visitors via analysis tools; - management of Google Ads; - analyze the impact of advertising campaigns; • Emailing : - production of newsletters (HTML); • Press Relation ; • Public relation ; • Team management (internal and external); • Implementation of a CRM.

• Audit digital communication tools; • Maintain and upgrade existing websites (PHP, Wordpress, Drupal); • Creation of PHP pages; • Creation of graphic and editorial contents; • Manage the Prestashop ; • SEO : - Set up the best SEO strategies; - Content integration; - Establish link-building strategies; • SMM perform social referencing : - Manage Facebook Power Editor and Twitter Ads advertising campaigns - Analyze the impact of advertising campaigns; - Visual creation. • Benchmarking of communication agencies. • Upgrading IT security • Creation of a new internet platform. • Team management (internal and external)

- Led digital transformation of communication strategy and web presence. - Managed integrated marketing campaigns across multiple channels. - Developed and executed data-driven email marketing campaigns. - Led and developed an international team of 25 across marketing, PR, and communications.