Rim Bennis

Senior Product Owner | CRM & Digital Transformation

Salary / Daily rate

92000 Nanterre, France

Freelance

Skills

CRMSalesforceProduct ManagementAgile CoachingJavaDigital TransformationScrumKanbanBusiness AnalysisData AnalysisProcess ImprovementTesting & QA

Languages

Arabic (Native)French (Native)English (Fluent)Spanish (Fluent)

About me

Intro

Senior Product Owner with 8+ years driving CRM & digital transformation initiatives at AXA and Capgemini. Successfully led Dynamics-to-Salesforce migration, managed cross-functional teams of 8+, and delivered user-centric solutions that accelerate time-to-market and boost adoption. I transform business needs into high-impact product roadmaps through data-driven insights, agile delivery, and stakeholder alignment.

Work experience

Senior Product Owner

AXA

Jul 2021 - Present

5 years 4 months

92000 Nanterre, France

– Leading the end-to-end Dynamics CRM to Salesforce migration project, from feasibility study through rollout, driving higher user adoption, improved system reliability, and enhanced data quality. – Defining and executing product vision, strategy, and roadmap, aligning with business goals and user needs to accelerate time-to-market, strengthen business alignment, and improve operational efficiency. – Leveraging user feedback, insights, and data analysis to identify pain points and deliver user-centric Salesforce enhancements, implementing new features and process improvements through automation, UX upgrades, and data integration, driving higher adoption and optimized workflows across end users. – Collaborating and communicating effectively with stakeholders to ensure transparency, alignment, and delivery of high-impact product solutions for users.

Capgemini

Jan 2019 - Oct 2021

2 years 10 months

Paris, France

Product Owner – Capgemini (EDF B2B Energy Billing | Oracle Utilities CC&B)

Jun 2020 - Oct 2021

1 year 5 months

Paris, France

– Shaped product vision and roadmap, aligning initiatives with business priorities, user needs, and technical constraints to deliver high-impact features. – Managed backlog and full development lifecycle, translating business requirements into actionable User Stories and ensuring efficient sprint execution. – Led a remote, cross-functional team of 8, fostering collaboration, accountability, and high-quality delivery. – Facilitated workshops and client demonstrations, gathering feedback to refine features and enhance stakeholder satisfaction.

Scrum Master / PMO – Capgemini (EDF B2B Energy Billing | Oracle Utilities CC&B)

Jan 2019 - Jun 2020

1 year 6 months

Paris, France

– Facilitated Agile delivery for an 8-member distributed team (Lille & Paris) using Scrum and Kanban, leading sprint planning, daily stand-ups, retrospectives, and backlog refinement while coaching the team on Agile principles. – Bridged communication between the Product Owner and development team, aligning business priorities with sprint execution to drive timely delivery of high-impact solutions. – Managed project operations and team performance, including staffing, onboarding, KPI tracking, and resolving daily human, organizational, and technical challenges. – Promoted continuous improvement through Agile metrics, cross-team collaboration, and process enhancements, increasing delivery predictability and team efficiency.

Business Analyst – Capgemini (EDF B2B Energy Billing | Oracle Utilities CC&B)

Capgemini

Mar 2017 - Dec 2018

1 year 10 months

Région de Paris, France

– Delivered high-impact business solutions for Oracle Utilities CC&B (B2B energy billing), streamlining processes and improving operational efficiency. – Gathered requirements, designed solutions, and wrote functional specifications, ensuring alignment with business needs and compliance standards. – Facilitated workshops and stakeholder presentations, accelerating decision-making and driving solution adoption. – Prepared and executed test scenarios, including non-regression testing, reducing defects and ensuring quality delivery. – Served as functional lead and liaison between business and development teams, supporting agile delivery and seamless project execution. – Trained and onboarded new team members, promoting best practices and knowledge sharing.

IT Project Manager Intern (Eiffage Pierre Mauroy Stadium)

Eiffage Concessions

Jul 2015 - Dec 2015

6 months

Lille, France

Internship Trainee

Cofely Ineo, Ineo SYSTRANS

Feb 2013 - Mar 2013

2 months


Education

IAE Lille

Master's Degree, Project Management

2016 - 2017

1 year 1 month

IMT Nord Europe

Master's Degree, Computer Science Engineering

2012 - 2017

5 years 1 month

Sapienza Università di Roma

Erasmus Exchange Program

2016 - 2016

1 month

Universitat Politècnica de València (UPV)

Networks & Telecommunications

2014 - 2014

3 months

Lycée Louis Massignon

High School Diploma, Scientific stream

2008 - 2012

4 years 1 month


Licenses & certifications

Agile Scrum Master

Issued: –

Certified Scrum Product Owner (CSPO)

Issued: –

Certified SAFe® Agilist

Issued: –

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