Rima Yacoub

• Led end-to-end delivery of complex BI and SaaS data solutions, combining client-facing and internal tools. Managed the full product lifecycle from discovery to deployment for royalty distribution and reporting systems. • Developed scalable ETL pipelines and BI dashboards processing billions of music usage records from multiple sources for data ingestion, transformation, and visualization — ensuring data quality and compliance with industry standards, and reducing operational processing time by 40%. • Integrated insights and feedback from interviews with major DSPs and right holders into roadmap planning and QA/UX cycles. Drove customer-focused product iterations that improved product quality, market fit and operational efficiency. • Drove cross-functional alignment between engineering, operations, sales and customer-facing teams, setting measurable OKRs and ensuring consistent delivery of business value across multiple markets. • Achieved 98% customer retention and a 9× revenue increase over two years through continuous optimization, improved customer experience, and data-informed prioritization. • Developed and maintained comprehensive documentation — covering project outlines, product artifacts, processes, onboarding materials, workflows, knowledge base content, and industry guidelines — to ensure consistency, transparency, and alignment across internal and external stakeholders.

• Led the end-to-end product lifecycle — from user research, wireframes, and UI/UX design to MVP release, QA testing, and continuous iteration — defining the go-to-market strategy and ensuring product-market fit for both B2C and B2B segments. • Established an agile organization and scalable operational processes to support international growth, defining product strategy and market offerings across distributed teams and markets. • Implemented data-informed acquisition and engagement strategies, leveraging analytics, marketing initiatives, community insights, and key industry partnerships to drive user, artist, and brand growth — achieving early traction and revenue generation within the first year. • Produced and curated highly engaging digital and broadcast content, attracting over 400 artist applications per competition and contributing to a 4× increase in TV channel viewership during broadcast slots. • Developed strategic partnerships and brand activations (concerts, exhibitions, showcases, competitions), driving visibility and reinforcing community engagement. • Secured over $1M in funding from VCs, business angels, and international institutions (USAID,iSME, EBRD, WEEL-EU4WE) through strong investor relations and impact-driven initiatives. • Recognized by major innovation ecosystems — incubated at Willa, Station F, and Paris&Co; represented France at SXSW Austin; finalist at BDL Accelerate (Beirut); and selected exhibitor at Step Music (Dubai). Received media coverage across French and Middle Eastern outlets.

• Delivered outsourced marketing services for corporates including brand identity, sales tools and social media content. Event planning of large-scale and intimate events across various sectors, ensuring high attendance and an enriched experience • Artist management for emerging talents including bookings, brand collaborations, media coverage, content production and the planning and execution of showcases and concerts.

• Implemented change management initiatives that revitalized the family business, introducing new service offerings and securing exclusive partnerships that boosted revenue. • Managed end-to-end supply chain and logistics to ensure timely product delivery and inventory efficiency. • Accelerated the company’s digital transformation, modernizing online presence and customer engagement through new communication channels and digital tools.

• Supported international recruitment projects for major law firms, consulting firms, luxury brands, and cultural institutions. • Conducted operational audits to identify process gaps, designed and implemented new workflows and guidelines for onsite teams, improving service delivery and client satisfaction.