Robert Fransgaard

JULY-AUG Prototype concepts for new AI-powered experiences in retail inventory management. MAY Customer research informing improvements of the area of WAIR's AI store replenishment product most likely to require human intervention.

• Responsible for Product Design, Research and Brand Design. • Part of the product organisation leadership. • Brought the design, brand and research competence back together as a community. • Sponsored the Design System by increasing visibility leading to wider ownership and adoption. • Brought focus back on brand as a business-critical pillar. • Matured career framework with IC and management tracks. • Initiated key redesign project and accessibility initiative. • Brought Research into the right leadership fora to influence strategic discussions at the right time. • Educated top management on the business value of user experience and brand.

• Responsible for the digital experience across all touchpoints for all brands (H&M, COS, Arket, Weekday, Monki) globally for customers as well as for colleague-facing solutions (front– and back office) . • Established and co-lead team of brand- and product designers to redesign hm.com and introduce external brands into the experience. • Scaled a small, local design team to a modern design organisation with diverse roles–, seniority– and diversity mix with teams in Stockholm, Shanghai, Berlin and Bangalore. • Established design leadership structure, career framework, design ops and design system. • Matured the impact of the design craft from tactical screen designs to research– and journey driven strategic design with usability metrics.

• Responsible for the experience of medium segment products. • Worked as part of Sage senior leadership team to define product strategy. • Led a product design org of designers, business analysts, writers & product owners. • Provided the conditions for the success of staff in 12 countries. • Responsible for org strategy and resource focus to drive quality. • Drove innovation through design sprints and internal workshop facilitation. • Established a central team to manage and mature design system.

• Established the Salesforce Experience Design group in EMEA in 2014. • Expanded from 0 designers to 4 design studios in London, Berlin, Paris and Amsterdam. • VP-level responsibilities including growth, utilisation, billings, hiring plans and org structure. • Part of the Salesforce Cloud Services Group leadership in EMEA. • Part of the global leadership for Salesforce Experience Design. • Provide strategic & creative leadership for Enterprise-scale solutions. • Workshop facilitation using Design Thinking and Edward de Bono methodologies. • Deliver cross-channel experiences that connect customers with businesses. • Bringing knowledge and value of customer-facing UX design into the Enterprise. • Contributor to the Salesforce blog The Salesforce Experience Design practice is tasked with creating digital strategies and delivering the best user experiences for employees, partners and end-consumers alike across our core clouds as well as fully customised and branded and bespoke apps and interfaces that connects to the Salesforce platform.

• Digital creative direction and UX leadership. • Workshop facilitation of up to 20 participants using deBono methods. • Bringing ideas to life and creating momentum. • Project and team leadership. • Facilitator of a problem-solving environment. • Strategic cross-channel user experience architecture. • Social user experience design. • Prototype design, conceptual as well as high fidelity. Clients include: American Express, Shop Direct, Merlin Entertainment, Shell, National Grid.

• Consultancy to clients at all levels including C-level • Digital creative direction and UX leadership • Bringing ideas to life and creating momentum • Project and team leadership • Facilitator of a problem-solving environment • Strategic cross-channel user experience architecture • Social user experience design • Prototype design, conceptual as well as high fidelity • Coordinating and scripting usability testing • Polished and complete user interface design • Contributor to the Capgemini blog Clients include: Burberry, BskyB, Morrisons

• Lead this industry-defining program in corporate digital social workspace. • Providing social user experience leadership as part of the core project team. • Managed senior client relationship as SME and trusted advisor. • Established, managed and developed the UX team. • Working with client staff, Capgemini colleagues and third-party resources. • Presenting to senior management and promoting within the business. • Overseeing, guiding and supporting the design and frontend development teams. • Ensuring knowledge transfer between all user interface interest groups. • Delivering UX documentation and simulations.

• Responsible for the creative delivery of the digital department. • Conceptual development and design. • UX strategy and information architecture. • Translating visual identities and brands to the online environment. • Online communication strategy and social media consultancy. • Delivery across multiple channels including. websites, emails, banners PPC. • Championing social media within the business as well as for clients. Clients include The Open University, e-Skills UK, NHS Tavistock & Portman and The Child Maintenance & Enforcement Commission.