Robin Kirchhoffer
Chief Marketing Officer | B2B SaaS & Growth
Salaire / Taux journalier
Strasbourg, France
Mobilité : Paris, Lyon, ...
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Over 15+ years across consulting and operating roles, I’ve blended strategy discipline with hands-on GTM. I started in strategy & organization consulting at Mawenzi Partners (now Eight Advisory) and Factea (now Sia Partners), then joined Dalet, where I turned that toolkit into outcomes, including SaaS transformation, a $25M to $75M revenue increase, and a 30%+ marketing-sourced pipeline as CMO. Early exposure to Apple marketing shaped my product/brand instincts.
Expérience de travail
Dalet
juil. 2012 - juin 2025
13 ans
Paris, France
Chief Marketing Officer
avr. 2022 - juin 2025
3 ans 3 mois
Paris, France
Devised and executed the global marketing and communications strategy, leading the team and day-to-day operations across brand, product, demand, PR, field, and partner marketing. Helped transform Dalet into a modern SaaS growth business and category leader, tripling revenues, expanding into new verticals, and making marketing contribute 30%+ of the total qualified pipeline. Dalet is a global media technology and service provider with over three decades of innovation, our software solutions enable greater control, enhanced visibility and increased productivity for content professionals and storytellers. Leading organizations such as Fox, Arsenal, MediaCorp, Peloton, France Télévisions and the BBC trust Dalet to support their daily content operations. Our team is driven by a passion for media and committed to empowering a world where compelling stories are beautifully made, effortlessly told and thoughtfully delivered.
Senior Director, Product Marketing & Demand Generation
déc. 2021 - avr. 2022
5 mois
Paris, France
Director of Marketing, Brand & Digital & Field
mai 2019 - déc. 2021
2 ans 8 mois
New York, État de New York, États-Unis
Head of Marketing Operations
janv. 2017 - mai 2019
2 ans 5 mois
New York, État de New York, États-Unis
Solutions Marketing & Strategy Manager
avr. 2015 - janv. 2017
1 an 10 mois
New York, État de New York, États-Unis
Marketing Manager
juil. 2012 - avr. 2015
2 ans 10 mois
Paris, France
Consultant in Strategy and Organization
Mawenzi Partners
mai 2011 - févr. 2012
10 mois
Paris, France
Boutique consulting firm focused on marketing and sales performance. 15 employees. Acquired by Eight Advisory in 2024. Designed digital assessment frameworks and target organizational designs for blue-chips, enabling data-driven decision-making, growth acceleration, and new entity approvals.
Business Analyst
Factea Consulting
mai 2009 - mai 2011
2 ans 1 mois
Paris, France
Boutique consulting firm focused on procurement and supply chain operations. 50 employees. Acquired by Sia Partners in 2014. Supported procurement and supply chain transformations, delivering >20% savings in key categories and streamlined governance.
Assistant Product Manager
Apple
juil. 2006 - déc. 2006
6 mois
Paris, France
Early exposure to global tech launches, supporting iMac, MacBook & Mac Pro campaigns in France
Formation
Columbia University
Executive Education, Strategic Storytelling: Maximum Impact in a Digital World
2017 - 2017
1 mois
ESSEC Business School
Master, Strategy and Management of International Business
2008 - 2009
1 an 4 mois
Birmingham City University
BA (Hons), International Marketing
2007 - 2008
1 an 1 mois
ESCE International Business School
BBA, International Business
2004 - 2008
4 ans 1 mois
Licences et certifications
Digital Marketing Professional Certificate
Délivré le : sept. 2025
Certified Product Marketing Manager (CPMM)
Délivré le : janv. 2022
Sales and Marketing Alignment
Délivré le : févr. 2019