Rodolphe Pelosse

– Support and consultancy to brands and media in their digital and content approach: – Content / owned media: understanding, grasping and defining the actions to be taken on the various existing channels (social, proprietary, media, etc.). Every brand is a medium. With this in mind, I help brands to find their 'editorial angle', find the right ways of producing strategic content and define the perfects and strategic channels for expressing it and reach customers, suppliers, teams, etc.... I help to define objectives, targets, angles,... find know-how, monitor performance,...(#Inbound marketing, #content marketing, #native advertising, #brand content #owned media). – Organisation: organisation is key in a content development strategy. I help to find the right organisation and install the right tools so that teams with sometimes different profiles can work together and collaborate more effectively to implement the strategy. – Mentor: I assist entrepreneurs in their strategic reflection process, offering guidance in organization, management, marketing, and serving as a sparring partner. – Clients: SIRHA, Confédération Française de la Pâtisserie, My Maison In Paris, TF1, Groupe Bayard, Topito, M. Bricolage, Figaro,...

– Revenu management: advertising, Brand content, event. – Marketing and communication positioning (social, partnership, event,...) – Driving the digital development (content and revenus) – Team management: 8 persons

– Driving the P&L of the brand GQ. Focus on brand content and how make work together content team and business team. Premiumization strategy for the product, reorganisation of the content and sales strategy towards a digital and video oriented. – Global brand strategy in close collaboration with Conde Nast's international teams.

– Co-founder of the site 27-37.com e-commerce. – e-marketing (SEO, SEM, Communication, PR, e-merchandising ...) – Supplier relationships, sourcing – Development and maintenance of the site.

– Editors relations governance (reporting and recruitment). – Identification and evaluation of new markets for the Hi-Media Group. – External relations for the Hi-Media Group.

– Responsible for development of new businesses for the Internet advertising network (Mobile, video, brand content ...) – Management of the entire Internet team (20 people). – Structuring the commercial supply and marketing. – Responsible for Cross Media (managing the cross business with other media's teams).

– Creation and development of the advertising Internet network. – Recruitment of a team of structure of the offer and installation on the advertising market.

– Responsible for special operations and events on the internet site TF1.fr – Privileged relations with the entertainment industries (music, cinema, ...) to develop video content partnerships. – Relations with the TV teams for site promotion in TV programs.

– Creation of the TF1 Internet advertising network. – Development of new customers portfolio (digital agencies, pure players, ...)

– Advice, guidance on understanding the development of Internet as a media at Carat clients. – Market expertise. – Speaking on Internet issues with the advertising market. – Presence in the inter-professional corporations.