Rodrigo Seoane

Scaling Atlas Optimise from 0 to 1 Atlas needed to expand its iBPM platform into resource management but lacked a unified strategy. Stakeholders were siloed, and early designs alienated non-technical managers. Action: * Facilitated cross-functional workshops to align PMs, engineers, and executives on a user-first vision. * Pivoted focus from operators to managers, redesigning navigation to prioritize Asset Management and Workflow Visibility. * Built low-fidelity prototypes validated with managers, emphasizing intuitive dashboards for resource tracking. * Created a scalable design system to accelerate development and ensure UI consistency. Result: * 31% increase in enterprise customer retention within 6 months. * Launched a B2B Resource Marketplace as a spin-off, attracting 16% new leads.

During my time at Boundaryless, I had the privilege of engaging in diverse activities that made a significant impact on global companies across various sectors. One of my key responsibilities involved facilitating workshops for renowned organizations such as IBM, ING, RGA, and Farfetch. These workshops provided a platform for collaborative discussions, enabling these companies to explore innovative strategies and solutions. In addition to workshop facilitation, I took part in the design, production, and publication of a research study in 2020 titled "New Foundations of Platform-Ecosystem Thinking." This study contributed valuable insights to the field, shedding light on the latest trends and perspectives surrounding platform ecosystems. Furthermore, I engaged in hands-on work with clients at the EU level, exemplified by my involvement with projects like "Drural" (https://drural.eu/). This experience allowed me to apply my expertise directly to real-world scenarios, working closely with clients to address their specific needs and challenges.

From scratch to Launch. With a service design approach, we went on a great journey to turn bureaucracy, inefficient systems, and distrust into a new global payment system. Using a platform thinking approach I designed the UX strategy and the design system for a mobile app to reach the market of large transactions P2P and to be the mobile tool to help achieve financial independence.

[LAB] Facilitating and attending to training grounded on Lean Startup and Design Thinking principles to brainstorm ideas for new ventures based on BigData. Led a small team of UI Designers to create mockups and prototypes of these ventures to validate their business models with the board and stakeholders.

-I successfully audit the navigation through the platform to broadcast digital signage and redesigned the irformation architecture using a customer centric approach. - Boosted engagement with a visual identity and the go-to marketing strategy for a new venture using a gamifyed approach. - Contributed with remarkable marketing materials for an award winning project on the Smartcity sector.

- First contact with Agile which strentghed my customer centric approach assisting the UX Team to leverage the journey for our client’s end users. - Significant improvement on fast prototyping with front-end frameworks to level up with the fast paced environment.

I led the transition of the company’s websites to the Web 2.0. Introduced HTML5/CSS3/Ajax/Jquery while advocating on accessibility, responsiveness and mobile penetration.

- Participation in clients' digital marketing campaigns from goal analysis to visual conception. - Development of small games and flash banners for entertainment and promotion on the company's website.

- Redesign of Mailsender Expanded Software - #1 SaaS for Email marketing campaigns in the Brazilian market in 2007. - Enabled Email marketing design services and increased Open and CTR rates up to 50% for clients and a new revenue stream for the company.