Rodrigo Sperb

Senior Product Manager | Data & AI

Salary / Daily rate

Brussels, Belgium

Freelance, open to permanent contract

Skills

Product ManagementData Science

Languages

EnglishPortugueseSpanish

About me

Intro

Senior Product Manager with 15+ years driving data, AI/ML and engineering transformation at Nike and TomTom. Led teams of 30+ across 6 countries, automating map-making processes and scaling data products for millions of users. Specialized in enterprise data strategy, agile transformation, and turning complex technical challenges into business value.

Links

Work experience

Author

Product OverseeFreelance

Dec 2022 - Present

3 years 11 months

I regularly contribute with articles to Product Oversee, which is a reference in content related to Product Management in my home country, Brazil. It's a way for me to 'give back' to help raising the bar providing insights and opinions which might be helpful to others. The articles are written in Portuguese.

Author

Conceptual LeaderFreelance

Oct 2022 - Present

4 years 1 month

This is my blog/newsletter where I write about all matters related to Leadership with a bias to knowledge work and digital technology.

Nike

Jan 2023 - Present

3 years 10 months

Laakdal, Belgium

Senior Manager of Product Management - Data Products

Aug 2024 - Present

2 years 3 months

Laakdal, Belgium

- Leading a group of Product Managers (within Global Technology team) responsible for all Data, Analytics & AI/ML powered Products linked to Nike's products distribution (both digital and wholesale) in the EMEA region. - Delivering value through the work of tenths of squads focused on Data, Analytics & AI/ML products for optimizing Marketplace & Supply Chain (Logistics, Warehouse & Distribution, Customs, Marketplace Fulfillment). - Driving Product Thinking & influencing Digital & Agile Transformation related ways of working both from a global and regional perspective.

Manager Product Management - Enterprise Data & Artificial Intelligence EMEA

Jan 2023 - Aug 2024

1 year 8 months

Laakdal, Belgium

- Leading a group of 15 Product Managers (within Global Technology team) responsible for around 40 Data, Analytics & AI/ML powered Products linked to Nike's products distribution (both digital and wholesale) in the EMEA region. - Delivering value through the work of about 15 engineering squads focused on Data, Analytics & AI/ML products for optimizing Marketplace & Supply Chain (Logistics, Warehouse & Distribution, Customs, Marketplace Fulfillment). - Driving Product Thinking & influencing Digital & Agile Transformation related ways of working for a technology department +400 people strong.

TomTom

May 2011 - Dec 2022

11 years 8 months

Ghent, Belgium

Director MAPS, Engineering Lead, Search (Maps)

Mar 2022 - Dec 2022

10 months

Ghent, Belgium

Leading software development in a new initiative for the future of automated scaled map-making. - Define system roadmap, implement strategy, risk management for multiple engineering teams, leading product development for internal systems part of new end-to-end map-making. - Owning both horizontal components for value-add processing in given feature stream, as well as vertical components (enablers) that support multiple feature streams.

Director MAPS, Engineering Lead, Maps Sourcing Operations (Global)

Mar 2020 - Mar 2022

2 years 1 month

Gent Area, Belgium

Leading software development enabling automation of map-making from Source-to-Map processing. - Co-led initiatives to automate Source-to-Map processing, leveraging the capabilities built in our internal system. E.g., +10M features processed in about 6 months for one given process; +65M features processed in the weekly intake of a global supplier dataset. - Co-developed a refreshed strategy to better leverage and integrate our regional sourcing expertise into the intake of map source data to deliver through our internal system, accelerating capability building by up-skilling tenths of existing professionals into professional software development. - Drove experimenting with Data Science approaches for source data consumption decision making via our APIs.

Senior Manager MAPS, Engineering Lead, Maps Sourcing Operations (Global)

May 2017 - Mar 2020

2 years 11 months

Gent Area, Belgium

Leading software development enabling automation of map-making from Source-to-Map processing. - Establishment of an entire new engineering-oriented unit within Sourcing Operations, with a distributed team (6 different countries, 8 different nationalities) setup. - Grew the team to a cross-functional team of 30 people. - Drove from concept to delivery an entire new internal system to handle map source delivery at scale in highly automated fashion. MVP launched in about 6 months, and since then incrementally improving and adding functionalities. - Enabled map production processing with eased access to map source data at scale through a set of APIs in a concept of "data-as-a-service".

Manager Technology Deployment, Sourcing Operations - Latin America (LAM)

Mar 2016 - May 2017

1 year 3 months

São Paulo, State of São Paulo, Brazil

- Hired a few outstanding technical and process profiles for the region. - Technically led the transformation of our operation in Chile to be more consistent and on pair with what we had in Brazil. - Designed and implemented framework for better to drive tactical level innovation ideas to put in practice, as well as to manage risks and map quality issues. - Initiated the streamline of the POI (Points of Interest) regional processes to better align with global ways of working.

Associate Manager Technology Deployment, Content Operations - Latin America (LAM)

Jul 2014 - Mar 2016

1 year 9 months

São Paulo, State of São Paulo, Brazil

- Enabled the region to maintain an innovation and adoption spirit, always with an eye on making things better by doing differently. - Ensured that Content Operations organization applies the most recent state-of-the-art production environment and processes to enable best possible results on efficiency and quality. - Led the region to early adopt and eventual efficiently deploy the new transactional map-making platform in our projects and processes. - Accumulated the role of Technical Customer Support for TomTom Maps products in Latin America, in which I led key local customers to transition to our map database. - Started formally managing people.

Senior QTM (Quality, Training & Method) Coordinator, Content Operations - Latin America (LAM)

Jul 2013 - Jul 2014

1 year 1 month

São Paulo, State of São Paulo, Brazil

-Acted as the role which is 2 levels up in the other regions, without compromising in expectations or influence.

QTM (Quality, Training & Method) Coordinator, Content Operations - Latin America (LAM)

May 2011 - Jul 2013

2 years 3 months

São Paulo, State of São Paulo, Brazil

- Second employee for TomTom Brazil, first focused on technical aspects. - Proposed and deployed several process changes towards more quality assurance. - Deployed and streamed the change of fieldwork process that turned into efficiency improvements of at least a factor between 2-3 faster, with regular quality feedback loop to improve output quality. - Natural leader and go-to person for all the technical roles. - Accumulated the roles of Supplier Manager and Technology Deployment Manager for the region.

Environmental Engineer

ENGETEC ENGENHARIA

Sep 2010 - May 2011

9 months

- Led the environmental initial assessment activities for a huge project for reforestation in the South of Tocantins state. - Brough clarity a critical situation of land ownership conflict between supposed private title owners vs later state-sponsored titles, via reconstitution of original transcription (qualitative, non-measured).

Environmental Engineer and GIS Specialist

Freelance

Mar 2010 - Aug 2010

6 months

Services on Environmental Engineer and GIS-support for projects

Partner. Geoinformation Manager

GeoSapiens Tecnologia de Informação

Jul 2007 - Mar 2010

2 years 9 months

Itajaí Area, Brazil

- Partnered with two lectures/professors from the University's Research Group which I was part of, to spin-off this business oriented to system development with a strong GIS component. Note: the business still exist to this day, I choose to leave because of personal reasons including the fact of being mostly out in the startup period due to the MSc in the Netherlands.

Project Analyst

Univali

Dec 2007 - Aug 2008

9 months

- Acted as a coordinator of a GIS team to fulfil the maps needs for the associated Research Group. - Designed spatial-enabled algorithms and methods to be implemented in the information systems implemented by the Applied Computing Lab - e.g., determine whales position based on remote observation from Theodolite measurements.

Intern

UNIVALI

Feb 2003 - Jul 2007

4 years 6 months

Itajaí Area, Brazil

- Applied GIS expertise to many information systems developments, with environmental problems focus, from the Applied Computing Lab. - Designed and implemented GIS/maps in assistance to many final projects at different levels (BSc, MSc, PhD) and from different disciplines (Environmental and Civil Engineering, Oceanography, Biology). - Trained and supervised newcomers to work with GIS. - Occasional involvement in lecturers/professors coursework as a kind of teaching assistant.


Education

University of Twente

MSc

2008 - 2010

1 year 7 months

Universidade do Vale do Itajaí

BSc

2003 - 2007

4 years 7 months

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