Rokhya SYLLA

Tecafrik supports startups and growing companies in the development of custom software solutions; from SaaS platforms to business tools and ERP systems, etc. As Chief Operating Officer, I oversee the strategic and operational management of the company, driving growth and operational excellence: Define and execute strategic initiatives to boost business growth and long-term performance. Oversee client software development projects using agile (Scrumban) methodologies, ensuring quality, efficiency, and timely delivery. Manage company operations and team performance, including process optimization and KPI/OKR tracking. Lead client relationships and project delivery, aligning business priorities with technical execution to maximize value and satisfaction.

Gyde helps companies simplify and secure their payroll and HRIS management, ensuring compliance, efficiency, and peace of mind. As Managing Partner, I was responsible for the overall direction and strategic growth of the company, while overseeing day-to-day operations: Defined and executed business and operational strategy to drive growth and profitability. Supervised consultants working on client projects to ensure quality, performance, and satisfaction. Managed key client relationships and provided strategic support on payroll and HR transformation initiatives. Optimized internal processes, monitored KPIs, and implemented continuous improvement initiatives to enhance operational efficiency.

Early-stage PropTech startup developing a CRM platform for real estate developers and agencies, designed to streamline sales and client relationships. As Head of Product, I lead the product vision, strategy, and roadmap to bring the MVP to market and ensure strong product–market fit: Defined product strategy and roadmap, aligning business goals with user needs and market opportunities. Led discovery and MVP development, collaborating with engineering, design, and business teams to validate core features. Implemented agile product management practices (Kanban/Scrumban) to improve delivery speed and team efficiency. Established KPIs and feedback loops to measure adoption, user satisfaction, and guide continuous product improvement.

Replatforming project for laposte.fr, the e-commerce platform of La Poste Group, serving over 18 million unique visitors per month. As Product Owner/ Manager, I managed cross-functional product topics across multiple business areas; Physical Products, Marketplace, Online Parcels, and Online Shipping: Defined and prioritized product roadmap for transversal features including Customer Account, Search, GDPR compliance, Double Run (Legacy/Phoenix) and Year-end Game. Collaborated with design, tech, and business teams to deliver seamless user experiences and ensure platform consistency. Coordinated product delivery between legacy and new platforms during the migration phase to ensure service continuity.

Retail brand offering fine grocery products with unique flavors, blending French Art de Vivre and African authenticity. As Founder and Head of Product, I led the end-to-end creation of the e-commerce platform and CMS, from strategy to launch and continuous improvement. Discovery phase Collected business and user needs, conducted benchmarks and data analysis to inform product strategy. Defined the product vision, roadmap, macro-planning, and release strategy. Delivery phase Wrote technical and functional specifications and coordinated all contributors (UI/UX designers, graphic team, developers, marketing). Supervised the build process, design, development, QA, and deployment, ensuring a seamless and user-friendly experience. Managed run activities, including bug resolution, feature improvements, and ongoing performance optimization.

Early-stage e-learning project focused on developing a Proof of Concept (POC) Learning Management System. As Product Owner and Scrum Master, I led the product discovery, roadmap planning, and agile delivery: Defined the product roadmap, macro-planning, and release strategy for the POC. Organized and facilitated agile ceremonies (daily stand-ups, sprint planning, retrospectives) to ensure smooth team collaboration. Coordinated cross-functional activities, tracking progress and aligning stakeholders to deliver the POC efficiently.

Supporting small businesses and project owners in digital marketing, strategy, and brand storytelling to drive growth and market impact. Digital Marketing: SEO audits and optimization, social media audits, editorial & content strategy Strategy: internal audits, market research, benchmarking, trend analysis, business plan development, and strategic recommendations for launch, growth, or repositioning.

SNCF, France’s national public transport operator, manages millions of passengers daily across rail and regional networks. I managed the creation and deployment of a new work communication system across 84 RER C stations, ensuring timely delivery, budget compliance, and operational efficiency. Collected and analyzed station managers’ needs to inform system design and deployment. Coordinated external service providers (agencies, vendors) to ensure smooth implementation. Oversaw operational rollout of the communication system across all stations, ensuring alignment with deadlines and cost targets. Conducted audits and tracked KPIs to optimize system adoption and effectiveness.

STIVO (Société des Transports Interurbains du Val-d’Oise) is a public transport operator serving the Cergy-Pontoise urban area, with approximately 72,000 daily passengers and a fleet of 114 buses operating across 32 lines. In this context, I coordinated the creation and launch of the My STIVO V1 mobile application, aimed at enhancing passenger experience and modernizing communication channels. Key Responsibilities: Project Coordination: Led cross-functional teams (communication, design, technical) to ensure timely and within-budget delivery of the application. Stakeholder Engagement: Conducted workshops with station managers and passengers to gather requirements and feedback. Deployment Oversight: Managed the rollout process, ensuring smooth implementation and user adoption. Performance Monitoring: Tracked key performance indicators (KPIs) to assess the application's impact and identify areas for improvement.

Managed CRM projects and multi-channel campaigns within Crédit Agricole, a leading French banking group, focused on improving customer engagement and supporting sales operations. Key Responsibilities: Design and implementation of multi-channel campaigns: targeting, email marketing, and campaign execution. Performance analysis and reporting: monitored campaign KPIs, prepared reports, and provided actionable insights. Sales support: developed sales tools and documentation to support relationship management with internal stakeholders (agencies, teams, etc.). Coordination: liaised with various departments and stakeholders to ensure smooth delivery and alignment of CRM initiatives.