Romain Bonissol

Context: Co-founder of a creative studio specialized in branding, UX/UI, motion design, and phygital retail experiences. Design leadership on complex SaaS and B2B platforms, with a focus on service design and omnichannel journeys. Clients: Audi, Clarins, Huawei, Orange, Rothschild, Spie, HubOne Scope & Responsibilities - End-to-end design of complex B2B SaaS platforms, from product vision to interface delivery - UX grounded in internal workflow analysis to reflect operational realities - Cross-functional leadership ensuring alignment between UX, tech, and business teams - Definition and tracking of design impact through KPIs, user feedback, and product metrics - Scalable design systems blending UI standards, brand identity, and interaction patterns - Brand strategy implementation across digital, physical, and experiential touchpoints - Retail and phygital experience design for in-store screens, spatial interfaces, and connected environments - Collaborative product delivery through co-creation workshops and hands-on developer support - Accessible, resilient user experiences tailored for complex workflows Expertise Branding · UX/UI Design · Motion Design · Phygital Experience · Service Design · Product Strategy · Team Leadership · Design Systems

Context: Shaped the design strategy behind Music Tomorrow’s evolution from consulting to a data-driven SaaS platform for the music industry. Scope & Responsibilities - Product and functional vision defined with PM, Tech, and business stakeholders - Business needs, process flows, and optimization levers identified - User research conducted via interviews, data analysis, A/B testing, and benchmarks - User journeys, UI design, and interactive prototypes - Discovery phases and co-creation workshops - Core brand identity and UX foundations - Scalable design system (web + platform) - KPIs monitored to support continuous improvement - Interactive data visualizations explored through R&D initiatives Environment: Figma, Figjam, Design System, A/B Testing, Notion, HTML/CSS

Context: Co-founded a music tech platform to help independent artists plan, target, and optimize marketing campaigns using predictive scoring Scope & Responsibilities - Shaped product vision and brand positioning - Led user research with artists and labels to inform campaign workflows - Designed interfaces for campaign builder, targeting engine, and dashboards - Built and shipped MVP using no-code tools and custom logic - Iterated on core features based on analytics and feedback Environment: Figma, After Effects, Webflow, Docker, Bubble, Google Analytics, Facebook ads

Context: UX design for a platform enabling salon managers and L’Oréal to manage digital content displayed on in-store screens and tablets. Scope & Responsibilities - In-depth analysis of salon workflows and operational constraints to optimize user experience for a wide range of non-technical profiles - Mapping of existing pain points and definition of revised user flows to restructure the platform’s architecture for clarity and efficiency - Refined product direction through UX recommendations that balanced salon staff needs with L’Oréal’s strategic vision - Creation of wireframes and interactive prototypes covering the full suite of core functionalities, including content creation, scheduling, and playback management - Definition and design of a simplified media editor and playlist builder adapted for users with limited design expertise and minimal time - Ongoing collaboration with developers to validate feasibility, scope priorities, and iterate on technically viable design solutions - Facilitation of user testing with salon staff to validate key interaction patterns Environment: Figma, Miro, Html, Css

Context: Designing the next-generation in-car experiences, including a symbolic virtual assistant (VPA) and multimedia systems for autonomous driving. Scope & Responsibilities - Interaction model for the in-car assistant, spanning voice, touch, and control input modalities, designed to minimize cognitive load during driving and ensure intuitive command execution - Visual and behavioral system for a symbolic avatar reflecting emotional and contextual feedback - UI layouts encompassing contextual menus, alerts, suggestions, and multitask navigation - Adaptive system architecture allowing seamless transitions between manual and autonomous driving modes - Logic definition for dual-screen behaviors, screen-to-screen content projection, and controller states. - Complete UI kit including wireframes, icons, and documentation for development handoff Environment: Photoshop, Adobe XD, Illustrator, Jira