Romain Couprie

→ https://www.adexchanger.com/online-advertising/meet-the-new-media-consultants-thriving-despite-disruption-and-macroeconomic-woe/ → Adtech, Paid Media & Digital Marketing Specialist; 15 years' media experience in advertising sales house, media agencies and advertisers; Strong expertise in strategy, planning, measurement, execution, analysis and optimisation of full funnel digital media: branding, consideration, conversion and multi-levers: search, social, display/video/native, affiliation. English speaker. Strong Media and Adtech network. Adtech "Know-how" both sell-side (Monetization) and buy-side (Acquisition); • Monetization purpose: revenue-yield management strategy, adtech partners and publishers negociation, websites ad architecture deployment, campaigns execution and optimization, KPIs design & monitoring, revenue growth. • Acquisition purpose: full-tunnel brand/product strategy and mediaplanning, media partners/adtech providers negociation, campaigns activation and optimisation, media trading, trafficking, measurement/tracking, KPIs design & monitoring, business growth. https://www.malt.fr/profile/romaincouprie1 Latest achievements: + Publisher Monetization: UEFA + Acquisition Full Funnel: Procter&Gamble, Renault-Dacia + Acquisition Lead Generation & Sales: GMF, Bouygues Telecom + Acquisition Consideration: Galeries Lafayette + Branding focus: AXA Group + Miscellaneous; Retail Media tech launch, Green Advertising solution development, Programmatic Recruitment solution

→ Digital media Consultant ∞ GROUPM-NEXUS ∞ Freelance • Programmatic display, video, native expert dedicated to an Insurer/ Upper funnel (CPCV, Attention) / WW scope • Consulting teams synergy: media briefing, programmatic activation recommendations building (media, audience planning; buying strategies; adnetworks negotiation; innovation proposals; etc.), media plans drawing up, Client restitution, etc.. • Campaigns execution: DSPs set-up & configuration, creative trafficking (Adops iterations), steering and optimization, intermediate reporting, final assessments, improvements identification; Client sharing. • Delivery guarantor, both activation’s results & quality; Budget tracking, purchase reports, invoicing. • Consulting teams support on adhoc topics; Expertise sharing: best cases, A/B tests, etc.

→ Digital media Consultant ∞ HAVAS PLAY ∞ Freelance • AdOps - advertising monetization expert dedicated to an European Sports Federation / WW Scope • Google AdManager seat admin and configuration support. • Direct campaigns “Reservation” execution : display, video, native, audio ad types, briefing, sponsor’s creatives verification, adserver campaign trafficking, monitoring, optimization, reporting and assessments. • Publisher’s digital properties ad inventory audit – troubleshooting - recos, strategy improving sponsor’s deals valorization. • Havas Play staff training in the day-to-day use of Google AdManager

→ Digital media Consultant ∞ OMNICOM MEDIA GROUP ∞ Freelance • Programmatic display, video, native expert dedicated to an Automotive Group / Full funnel / WW scope • Programmatic strategies analysis & improvement (activation/trading guidelines, media plans, reporting frameworks, tracking). • Central Client and Brands best practices design, update (Buying strategies, KPIs, audience, measurement, DCO; ...). • Adoption monitoring & enabler of recommendations/guidelines/global deals by local EMEA/LATAM OMD network agencies. • Test&Learn project lead correlated with Central Client strategy (Cookieless, SPO, Audiences, Bidding strategy, ...). • Advertising sales houses and media/tech/data vendors POC - Client support/training.

→ Acquisition Consultant ∞ BOUYGUES TELECOM ∞ Freelance • Steering of "Broadband - ISP" market line’s digital acquisition activity / Lower funnel (Sales, CoCA) / FR scope • Monthly multi-channel acquisition strategy design: business animation plan support, budget allocation, media mix, dynamic weekly approach. • Investment guarantor - media/business KPIs management, daily performance monitoring. • “In-house” Paid media channels experts briefing, coordination & challenge (setups, optimizations, innovations, etc.). • Media-data projects follow-up: measurement, attribution, A/B testing, .. – Ad Creative’s guidance toward in-house studio. • Bi-weekly performance insights sharing with business and marketing peers.

→ Digital media Consultant ∞ PRIMELIS ∞ Freelance • Programmatic display support for a major player in fashion retail business / Middle funnel (Qual. Vis., CPA) / FR scope • DV360 advertiser seat setup, admin. • Day-to-day & end-to-end programmatic campaigns execution : briefing, media and audience planning, creative verification, campaign setup, tracking & measurement, optimization, intermediate and end-of-campaign reviews. • Weekly insights sharing and recommendation. • Programmatic media training to client teams.

→ Digital Trading Director ∞ PUBLICIS MEDIA ∞ Permanent contract • Digital buying lead of a major CPG account (all levers excl. SEA) / Full funnel / FR scope • Yearly multi-channel digital buying strategy design: macro approach, media/brands mix, buying tactics. • Account stewardship, productivity process guarantor (KPIs, media costs, agency fees, etc.). • Day-to-day team management – 12 people incl. Traders, Data Analysts, Digital Optimizer, Tracking Manager. • Operational execution supervision (80% branding, 20% perf), investments guarantor, media/tech providers steering. • Development, promotion of innovation and media expertise. • Media-data projects follow-up: measurement, attribution, A/B testing - Programmatic, social, ecommerce - US, EMEA collab. • Participation in the development of the Agency's digital practice.

→ Acquisition & Engagement Consultant ∞ GMF ∞ Freelance • Steering of "insurance contracts" digital acquisition activity / Lower funnel (Leads, CPL) / FR scope • Media performance analysis and insights sharing from the previous two years. • Yearly multi-channel acquisition strategy design: business animation plan support, budget allocation, media mix, dynamic monthly approach. • Direct management of paid search & social levers (SEA/Social Agency) - "In-house" monitoring of display & native partners. • Campaigns performance consolidation, monthly basis insight sharing to MarCom, Media mix arbitrage according to KPIs sets. • Close collaborations with marketing/brand teams: activation’s synergies, new markets launchs, ad-hoc projects. • Data, media and tech vendors POC.

→ Customer Success Manager & Media Trader ∞ ERMES, Redpill group ∞ Permanent contract • Deterministic “2P” data sales – Soc-Demo, Contextual, Retail Media / media agencies, direct advertiser • Tier 1-2, DtoC key accounts management; hunting, prospecting and inbound call logic. • Customer success: internal project coordination, customer stewardship, upselling. • Display, video, native, social & search media trading : Xandr Invest, DV360, Facebook Ads, Google Ads, Snapchat, Powerspace. • Ad-hoc media project management: briefing, recommendations, planning, media execution, reporting. • Data activation: onboarding - trading data 1P/2P (Client CRM, PRM; retailer ie Auchan, Fnac-Darty ; Ermes 30M profiles). • 3rd party technologies POC : DSPs, verification, tracking, analytics, attribution.

→ Ad Monetization Specialist ∞ POST-AND-PRAY CONSEIL ∞ Freelance • Publisher’s digital transformation advisor; new advertising revenue streams, audience monetisation. • Achievements : adtech project management, adops, traffic, yield management & business consultancy for Sciencesetavenir.fr, Première.fr, Lenouveaudetective.com, Beauxartsmagazine.com, Challenges.fr et Sophia Publications websites.