Romain Mourad
Freelance Growth
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
🎯(Re)Avoir Vos Best-sellers en haut des résultats de recherche en 6 mois 🏆De 1k à 21k d'acquisition mensuelle via le blog In Haircare en 6 mois 🏆Trafic organique x5 sur le site Terrasse nature en 6 mois 🏆Trafic organique x2 sur le site Rideaux couture en 4 mois 🏆Pourquoi pas faire de même avec votre projet ?
Expérience de travail
Customer Lifecycle Manager
Bene Bono
nov. 2023 - Présent
3 ans
Paris, France
Structuring & scaling CRM strategy (Tech: Braze) - Develop multi-channel strategy: SMS, email, in-app - A/B testing, segmentation and continuous improvement of automations - KPI analysis and reporting via Amplitude and Metabase - Manage CRM internationalization
In Haircare
sept. 2021 - août 2023
2 ans
Paris, France
Growth Marketer
déc. 2021 - août 2023
1 an 9 mois
Paris, France
My role was to design and implement strategies to improve ecommerce performance. Track record - Gross Sales Black friday 2022 +69% YoY: SEA, CRM and structure of the operation. - Average order value December 2022 +22% YoY: Upsell, crosssell, Bundling. - Implementation of a capillary diagnosis : 11% of sales January 2023. Also, CRM project management, product launch strategy, NPS implementation, Data viz and Reporting.
SEO manager
sept. 2021 - déc. 2021
4 mois
Paris, France
From 1.8k to 21k acquisition via the INH blog in 1 year. Acquisition funnel : 3rd -> 1st - Implementation of a new editorial process with data input - Writers' training to improve writing skills and retention - UX redesign to improve reading experience and on-page time spent - Conversion Blog > Ecommerce, transform readers into customers - Launch new topic category "Life cycle" to talk about Women's life steps - AI implementation as a time-saving tool in writing process to improve competitivity
LiveMentor
juin 2020 - sept. 2021
1 an 4 mois
Paris, France
Apprentice Growth marketer
sept. 2020 - sept. 2021
1 an 1 mois
Paris, France
Often, hard work pays off. After a 3-month internship, I joined the team for another year. My missions : - Focus on Lead Acquisition - Launch of new products (E-learning courses, e-book, skills assessment) - Partnership & Affiliation (130 members) Manager - Creation of marketing funnels, lead magnets, copywriting - Webinar animation and campaign action reporting
Growth marketer
juin 2020 - août 2020
3 mois
Paris, France
A interdisciplinary position, ideal for perfecting my career choices. On the program: - Diversification of acquisition channels - Data measurement & Tracking - Copywriting - Partnership and affiliation strategy - Lead generation - Wordpress and E-commerce solutions
Project manager
Assurance & Cie
févr. 2020 - juin 2020
5 mois
Paris, France
A student project in real-life conditions, my role involved 3 aspects - SEO Consulting, Copywriting and Marketing Strategy - Customer relationship with the founder and CEO of the company - Guiding a team of 9 people with diverse expertise (Webmarketer, web developer and designer)
Content marketing internship
Mind Design
juil. 2019 - août 2019
2 mois
Paris, France
My first step in Marketing in the field of E-learning. I learned about: - Copywriting, Infography & SMO - Webmarketing & Product launch strategy - Neuroscience & Soft skills
Formation
IIM Digital School
Double Diplome IIM & EMLV - Master Digital marketing & Data analytics , Marketing
2019 - 2023
4 ans 7 mois
ESILV - Ecole Supérieure d'Ingénieurs Léonard de Vinci
Ingénierie
2017 - 2019
3 ans
Licences et certifications
Professional Scrum Master 1
Délivré le : févr. 2022
Google Analytics avancé
Délivré le : mai 2021