Romain PERRIER
Marketing Director｜Strategy & Brand｜Ex-Google
Salary / Daily rate
Lyon, France
Freelance
Can come onsite
Skills
Languages
About me
Intro
ex-Googler with 13 years experience in marketing strategy (B2C / retail / B2B / SaaS) 6 years at Google EMEA as the Head of Android Marketing (launching Pixel phones, smartwatch category and Chromebook laptops) 5 years in SaaS B2B at Agicap and OuiLink (leading European fintech and foodtech) Recently running creative and video production agencies. I can work as a marketing consultant, or drive bigger projects to completion with a network of partners (Growth, Web, Design, Video, 3D, etc)
Work experience
Managing Director
Digital Born Producers
Mar 2023 - Present
3 years 8 months
Lyon, France
Video production for TV ads and digital content : • Brand Films • Product video • Motion design • Video Content factory • Social ads
Head of Brand and Communications
Agicap
Jan 2022 - Dec 2022
1 year
Lyon, France
Agicap is a cashflow management fintech. I led the Brand Marketing team and Creative Studio (14 people). * [Go-to-market] Coordinated Agicap's biggest launch ever with 2 new product lines (Payment and CashCollect), working closely with Product Marketing, Creative, PR, Sales and Event. * [Brand Management] Repositioning the Agicap Brand upmarket, starting with a fundamental audit of mission, storytelling, positioning, segmentation and perception. Launched the “Money Talks” brand campaign across 5 countries, digital and TV. * [Growth/Performance] Developed creative assets to optimise the conversion funnel (video ads, testimonials, motion design, website, whitepapers, etc)
Head of Strategy
House of Greenland
Apr 2020 - Mar 2022
2 years
London, UK
House of Greenland is a creative agency run by ex-Googlers. I joined the leadership team, with responsibility over Account Management and Strategy. * [Agency leadership] Running agency of 25 people alongside 2 co-founders : Strategy and OKRs definition, hiring new board members, HR and office management. * [Account Management] Managed 6 AD/AMs across Tier 1 accounts (Google, BT, Red Bull), growing revenue 23% despite covid lockdowns. * [Strategy] Leading brand strategy missions and creative briefs, incl. major Google Ads repositioning and launching the first "sonic" brand campaign for a pre-IPO scale-up.
Co-founder & CMO
OuiLink
Sep 2017 - Mar 2020
2 years 7 months
Lyon Area, France
OuiLink is a SaaS using AI to help restaurants improve their profitability. Our Natural Language Processing algorithm analyses supplier invoices to recommend decisions that will improve food cost and margins. * [Product] Launched MVP with 30 restaurants and managed yearly and quarterly roadmap * [Sales & Marketing] Built sales process to onboard the first 500 clients and managed marketing activities to scale towards ARR milestones * [Partnerships] Signed rev share deals with top 3 food suppliers in FR. Signed distribution deals with 2 major foodtech SaaS in France
Jul 2011 - Aug 2017
6 years 2 months
London, UK
Product Marketing Manager - Android Strategy & Partnerships, EMEA
Jan 2015 - Aug 2017
2 years 8 months
London, UK
Managing strategic partnerships with Android manufacturers and telcos across EMEA : * [Product launches] Google lead on 2016 Android flagships : Samsung S7, Huawei P9, HTC 10 * [Telco partnerships] Launched co-marketing programs with Orange, Vodafone, and Turkcell Leading Android emerging markets strategy in EMEA and launching Android One devices : * [Turkey] Launched General Mobile 4G and achieved #1 best-selling device in the market. * [Africa] Launched Infinix Hot 2 in 8 African markets and achieved #1 best-selling device in Nigeria * Strategic recommendation resulting in the launch of Android Go
Product Marketing Manager - Chromebooks and Android Wear EMEA
Apr 2013 - Dec 2014
1 year 9 months
London, UK
Product Marketing Lead for Chromebooks and Android Wear in EMEA. * Launched the smartwatch category in EMEA, and 20+ Chromebook devices across the region * Led creative development and media planning for pan-EMEA campaigns (7 figures quarterly budgets) * Managed strategic partnerships with OEMs, retailers, Intel
Associate Product Marketing Manager - Creative Agencies (B2B)
Jul 2011 - Mar 2013
1 year 9 months
London, UK
Launched award-winning programs to help brand marketers and creative agencies succeed in digital advertising. * Launched the Digital Creativity Guidebook, an interactive pop-up book to learn about digital marketing * Managed Google marketing presence at Cannes Lions 2012 & 2013, the biggest advertising festival worldwide * Managed EMEA-wide B2B marketing budget (allocation, forecast, accruals)
Junior Project Analyst
faberNovel
Jan 2010 - Sep 2010
9 months
Paris Area, France
faberNovel is a leading innovation agency -- bringing designers, engineers and business analyst together to help large companies innovate. *Designed the 1st Alternate Reality Game for kids -- a thrilling digital treasure hunt for BEN 10 fans (Time Warner) *Analyst on AUTOLIB' call for tender -- designing the public electric car-sharing service in Paris
Education
The Wharton School
Executive Education - Google Marketing Academy, Marketing
2014 - 2015
2 years
emlyon business school
Msc, Management
2007 - 2011
5 years
Activities and societies: Junior Enterprise, Microcredit association and SIFE competition.
Universidad Pontificia Comillas
ICADE, Strategic Management
2010 - 2010
1 year
Portfolio
Google Ads - Strategic repositioning of support service
Apartment List - Brand Campaign for US real estate marketplace
