Romain Perroud

🎯 𝗜𝗺𝗽𝗮𝗰𝘁 ➤ –20% time spent on low-value customer support requests ➤ +10% GMV on pick-up point sales ➤ Improved EBITDA through reduced return costs (Goal +5 to +10%) ⚙️ 𝗞𝗲𝘆 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 ✧ Identified and prioritized low-value operational cases and new business opportunities to reduce costs and increase profitability ✧ Built automation workflows to streamline recurring tasks (n8n) ✧ Developed a PoC for a personalized shopping assistant (GPT-App, LLM + MCP) to automate and tailor future shopping experiences 🧩 𝗦𝗸𝗶𝗹𝗹𝘀 Product strategy • Process automation (n8n) • AI integration (LLM, MCP) • Data analysis • Operational efficiency • Cross-team collaboration 🚀 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 / 𝗠𝗮𝗿𝗸𝗲𝘁 Choose is a B2B2C marketplace showcasing premium brands through exclusive, time-limited campaigns.

🎯 𝗜𝗺𝗽𝗮𝗰𝘁 ➤ Contributed to the company's growth, securing new clients and increasing MRR (x5), and help secure a multi-million Euro funding round. ➤ Implemented a new user interface and features in a few weeks, reducing user support tickets by two and increasing customer satisfaction. ➤ Implemented product organisation and overall flow, improving product development quality, speed, and efficiency. ⚙️ 𝗞𝗲𝘆 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 ✧ Led the redesign of the product organization, enhancing communication across sales, CSM, and tech teams. ✧ Developed a discovery and prioritization method for business needs, ensuring the most critical features were developed first. ✧ Documented and communicated new workflows and functional specifications, ensuring clear understanding and implementation by the tech team. 🧩 𝗦𝗸𝗶𝗹𝗹𝘀 Quantitative and qualitative analysis • user research • project management, • problem-solving • business strategy • collaboration • leadership. 🚀 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 / 𝗠𝗮𝗿𝗸𝗲𝘁 ▪ Elyn helps brands reduce refund rates with an innovative return management solution, converting refunds into exchanges or vouchers and enhancing post-purchase experiences.

🎯 𝗜𝗺𝗽𝗮𝗰𝘁 ➤ Contributed to the implementation of two core business projects for Pennylane's "Purchase Product" scope. ➤ Developed features enabled Pennylane to cater to larger companies with more complex needs. ➤ Successfully launched three key projects in beta in a limited period of time and optimizing them by tracking users feedbacks. ⚙️ 𝗞𝗲𝘆 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 ✧ Took over and improved existing project about “expense report” by integrating user needs gathered from feedback. ✧ Led the discovery and delivery planning of a strategic project about “purchase workflow”, including defining and prioritizing the first MVP version. ✧ Identified and rapidly developed a high-value new feature: payment via XML. 🧩 𝗦𝗸𝗶𝗹𝗹𝘀 Quantitative and qualitative analysis • Solution proposal and prioritization • User research • Problem-solving • Stakeholder management • Communication 🚀 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 / 𝗠𝗮𝗿𝗸𝗲𝘁 ▪ Pennylane aims to revolutionize accounting. It is the first platform to be both a production software for chartered accountants and a steering tool for their clients.

🎯 𝗜𝗺𝗽𝗮𝗰𝘁 ➤ Improved the overall product interface and UX, helping reduce the number of user tickets. ➤ Contributed to the ContentSquare product's growth leading to Series B and C ⚙️ 𝗞𝗲𝘆 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 ✧ Implemented discovery protocole for feature to developed ✧ Rethink the overall product user flow with the designer ✧ Took decision on my scope base on customers interviews, internal and external feedbacks as well as market evolutions and competitors position 🧩 𝗦𝗸𝗶𝗹𝗹𝘀 Solution proposal and prioritization • User research • Problem-solving • agile delivery. 🚀 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 / 𝗠𝗮𝗿𝗸𝗲𝘁 ContentSquare's mission is to empower businesses to drive customer engagement and business growth by providing comprehensive analytics and insights into user behavior, enabling them to create better digital experiences.