Romain Retailleau
Paid Media Consultant | SEA & SMA
Salaire / Taux journalier
Nantes, France
Freelance, ouvert au CDI
Peut venir sur site
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À propos
Introduction
Paid Media Consultant with 8+ years of expertise in SEA/SMA campaigns and digital marketing optimization. Proven track record managing multi-million visitor websites and delivering ROI-focused campaigns across SEM, social media, and affiliate marketing. Specialized in performance optimization and cross-channel marketing strategies to maximize your online visibility.
Expérience de travail
Consultant Paid Media
DBLR MarketingFreelance
août 2016 - Présent
10 ans 3 mois
Nantes, France
Depuis plus de 10 ans j’interviens comme spécialiste du marketing digital en Espagne et en France. Basé entre Nantes et Cholet depuis début 2023, j’accompagne actuellement plusieurs entreprises avec l’objectif d’améliorer leur visibilité sur Google ainsi que sur les réseaux sociaux. L’objectif: générer plus de contacts et plus de ventes. J’ai développé mon expertise grâce à de multiples projets réalisés pour des entreprises issues de différents domaines. (TPE, PME, ETI, Grands Groupes…) sur différents marchés en différentes langues (français, anglais et espagnol) avec tous types de budget et d’objectifs. J'aide actuellement une dizaine de petites, moyennes et grandes entreprises à obetnir le meilleur de Google ads et de Meta ads pour satisfaire leurs objectifs commerciaux et je suis disponible pour encadrer 2/3 nouveaux clients.
Digital Marketing Specialist
O.K. GROUP
sept. 2015 - mai 2016
9 mois
Greater Palma de Mallorca Metropolitan Area
DIGITAL MARKETING SPECIALIST - Set up of anual campaign calendar - Set up of mensual marketing online budget - Merchandising optimization: priorization of campaign displayed on the website - Development and optimization of global mix medias performance: SEM, SEO, Display, Social Medias, Newsletters. - SEM, SMO, Display: CPC ajustement, analisis of new search trend, ROI optimization. - SEO: Optimization of natural trafic through improvement of titles, metatitles, slugs, alt atributes, content priorisation (H1/H2), 301 redirection, keywords content optimization, internal linking, user friendly website structure. - Analytics: analysis of quality/performance of each media for optimization + creation of reporting via excel for analysis of global performance. PROJECT MANAGER: - Coordination between content, design, web developer, customer care and product managers in order to deliver website redesign - Former Website Audit: SEO, customer journey and barriers to online purchase. - UX management: analisis of customer journey best practices, transmission of needs to web developer. - Content management: request of content refresh and traduction needs. - Planning control: coordination of each departments in order to deliver web redesign on time.
Logitravel
févr. 2014 - juil. 2015
1 an 6 mois
Greater Palma de Mallorca Metropolitan Area
Marketing/Product Manager - Logitravel Cruises France
janv. 2015 - juil. 2015
7 mois
Greater Palma de Mallorca Metropolitan Area
PRODUCT: - Set up of comercial plan each year: according to seasonality (summer, specials holidays, bank holiday, last minute etc...) establishment of product priority and forecasting of merchandising priorities according to historic, product expertises, cruises company priorities and competition. - Set up of annual budget: according to historic, global market forecast and objectives, establishment of monthly marketing budget. - Management of product: manual activation and priorization of product on the web depending on historical datas, demand, cruises company pushes and competition. - Merchandising optimization: priorization and placement of product on the web optimizing product visibility, creation of banners, and optimization according to google analytics and sales datas. MARKETING : - Development and optimization of global mix medias performance: SEM, SEO, Affiliation, Metasearch, Display, Social Medias, Newsletters etc... - SEM, SMO, Display: CPC ajustement, analisis of new search trend, ROI optimization. - SEO: creation of content, articles, banners, videos, special landing pages - Afiliate: seek of new opportunities, development of special partnership, negotiation of conditions, performance analisis - Newsletter: creation of newsletter, banners, html, segmentation of target and analisis of performance. -Google Analytics: analysis of quality/performance of each media for optimization
Display / Affiliate manager
févr. 2014 - déc. 2014
11 mois
Greater Palma de Mallorca Metropolitan Area
- Management and development of existing (3) and new (5) affiliate programs and own affiliate platform on the 8 markets of the brand : Spain, Portugal, Italy, France, Germany, UK, Finland and Brazil. - Validation and categorization of new affiliates: follow up of preformance (convertion rate, sales, trafic, bounce rate etc...) - Comercial relation : negotiation of special rates, sales challenge, analisis of best practices and set up of sales deduplication strategy. - Support for integration of material, management of technical issues, control of tracking, direct relation with design department for production of new materials. - Management of metasearch relations both comercial and technical : Jetcost, Vuelosbaratos, Simpky (FR), Vivanoda (FR) etc... - Prospection for new medias and new marketing trends and recomendation to the product managers (cruises, hotel, flight, activities, circuits, cars rental, train, ferries...) : establishing contact with big pure players as LetsBonus (ES), Beruby (ES), iGraal (FR), Topcashback (UK) etc... - Management and development of existing and new display medias partnership: first contact of El Mundo, El Economista, La Vanguardia + relation with influent travel bloggers as El Viajero Fisgon (ES, IT, FR), Trydoo (IT), Officiel des Vacances (FR), Voyagermoinscher (FR) etc... - Analisis of global performance and recomendation to marketing director for tactic and strategic actions.
In charge of Content Strategy & Web Analytics
Makazi Group
févr. 2013 - oct. 2013
9 mois
Paris, France
- Traffic analysis and ROI measurement: monitoring of key performance indicators (visits, clickthrough rate, clicks) of the 5 websites of the group (Australia, Canada, Brazil, New Zeland and South Africa), ROI measurement of the content initiatives, SEO monitoring (monitoring via keywords SEMRush). Trafic : 3M per month. - Content Management Site: enrichment of website content (images, videos, specifications, user reviews, user manuals) in 1000 categories, 100,000 products sheets / country 10M offers, proposals to improve the content and definition of specifications with the technical team - Recommendations to the sales team: recommendations to country managers for the recruitment of new merchants according to search trends - Outsourcing Management : search for external solutions for the production of content (writing 200 Buying Guide, 2000 reviews, 50,000 operations of matching / month), implementation of quality monitoring - Competition Analysis: SEO positioning, SEM and scrapping of content
In charge of Marketing & Web analytics
Zonaregalo.com - Groupe Smart&Co
juin 2012 - déc. 2012
7 mois
Mexico, District fédéral, Mexique
- Traffic analysis and sales tracking: monitoring of key performance indicators of the site (conversion rates, sales, visits and bounce rates). Trafic : 150K per month - AB Testing: recommendation to the Web manager for product placement on the site - New opportunities seek: studies for the creation of new products, new product universes and recommendations to managers - Competitive Analysis: identification of the best practices in the sector, study of price positioning and recommendations to the Director of Purchasing, scrapping of competition content
Formation
Universidad de Alcalá
Master's degree in Entrepreneurship
2011 - 2012
1 an 1 mois
Ecole de Management Strasbourg
Master's degree
2010 - 2012
2 ans 1 mois
the Hull University Business School
2009; Bachelor
2009 - 2010
1 an 1 mois
IUT Angers-Cholet
DUT marketing and sales
2007 - 2009
2 ans 1 mois