Romain Rissoan

Goals Determination, KPI Determination, Tagging Plan for ECHA (European Chemicals Agency) (Helsinki, Finland), Rolex (Geneva, Switzerland), France : CEWE COLOR, Renault, Monabanq, BNP Arval, French National Assembly, French National Gas Deposit Organisation, French National Public Health Agency, Opera of Lyon, Transdev, Marie Claire, Square Management, Orange...

Independent Webmarketing & Digital Communication Consultant and Tutor Cegos, Orsys, IB, ENI, M2I, AFPI, CCI, SQLI, EM Lyon (2013-Present): Teaching Engineer and training program designer, I design about 200 programs with the Marketing department of each structure to satisfy the training needs of the company. Since 2009, I hosted over 300 trainings and trained over 1500 people on technical and strategic topics (Digital Strategy, SEO, Social Networks…) Trainings over 2 or 3 days. Average of 100 days per year.

Attracted by new and strategic challenges, I am able to manage your whole digital transformation or a part of it using one of the skills bellow. I mainly work in France, Switzerland, Belgium, Luxembourg, Finland, Maghreb and develop international opportunities and partnerships. This work can be done in a direct contract or subcontract (I work a lot with training organisms. They are listed bellow) 🔶 Schools & Uni : EM Lyon, SupInfo, INSEEC 🔶 Training Centers : Cegos (FR), Orsys (FR/BE/LUX), Abilways (FR/FIN), CRPM (SW), Nomades (SW) 🔶 Organizations: SBB CFF FFS (LUX), Smals (BE), Nego-Mediation (Suisse), ECHA (FIN), INPES (FR), Casino (FR), Total (FR), CEWE Color (FR), Atos (FR), Essilor (FR), French National Assembly (FR), Clarins (FR), Axa AM (FR), Europe 1 (FR) ✅Management : Collaborative economy, Growth Hacking, HR 2.0, Enterprise Social Network, Employee advocacy, Data Driven Management, Holacracy ✅Data management : Big Data, Cloud Computing, Social CRM, Eloqua, Responsys, Marketo, ServiceNow, Odoo, RGPD ✅Marketing : Brand Marketing, Marketing 2.0, Digital Marketing, Direct Marketing, Interactive Marketing, Operational Marketing, Strategic Marketing, Video Marketing, Demand Generation, Inbound Marketing ✅Marketing Digital & Web : Buzz Marketing, E-Business, E-Marketing, E-Reputation, Personal Branding, Mobile Marketing, Viral Marketing ✅Organic traffic : SEM (Search Engine Marketing) / SEO (Search Engine Optimization) : Black Hat SEO, Spinning, Dynamic content ✅CMS & Framework : Wordpress, Symfony ✅Social Media : Community Management, Blog, Facebook Management & Ads, Linkedin ✅Website Creation : E-Commerce, Website Creation ✅SEA (Search Engine Advertising) : Web Advertising, Google Ads Adwords, Google Adsense, Rich Media Advertising ✅Webanalytics : Google Analytics Premium, Adobe analytics Omniture Sitecatalyst, Xiti, MixPanel, Content Square 🔸Digital Learning : MOOC, Social Learning, E-learning 🔸Design et Webdesign : UX Design, User Experience

Optédif is since 2010 the leader in Fast learning : - Select a subject to learn - Select training options according to you budget - Get the skills you need Fast learning = Any subject + Any time + Anywhere + Any training method More than 7000 training subjects growing with big data algorithm

Campaign Strategy Definition, Campaign Optimization, ROAS Performance for Orsys, CCI Côte d'Opale

Deployment of a DMP in order to implement a Marketing Automation solution (automation of reminders and customer follow-ups) with tools like Mautic, Marketo, Eloqua, Hubspot, Pardot, Exact Target, Dynamics 365 For Marketing, Agile CRM. Couplings with Retargeting solutions (Advertising generated following the actions of the visitors of the site) Implementation of Data Driven-oriented Businesses (Economic Models Centered on the Data Generated by the Visitor or the Customer)

Implementation of basic auditing and SEO optimization solutions. Implementation of innovative SEO optimization solutions thanks to : - Automatic content generation (Spinning Content). - The generation of SMO relational traffic (Traffic acquired by Social Networks / Media, Buzz) to improve SEO positions. - The generation of backlinks through the dissemination of guest articles and partnerships. - The use of growth hacking techniques. Tracking SEO positions with MyPoseo, SEM Rush, Yooda. Google Analytics conversion tracking. ==> Very important Generation of Leads (Incoming Requests) requiring the implementation of Marketing Automation (Automated Processing)

🔸LMS/LCMS, 🔸Serious Game, 🔸MOOCs, 🔸BSN (Business Social Network), 🔸Social Learning, 🔸Blended & Over Blended Learning, 🔸E-learning, 🔸M-Learning, 🔸Rapid Learning, 🔸Open Online Courses, 🔸Flipped Learning, 🔸Machine Learning, 🔸Mentored Learning.

🔸ISO 9001:2015 For Training Organism 🔸ISO 29990 🔸NF214 🔸LRQA 🔸ISQ OPQF 🔸ICPF&PSI 🔸CNCP & RNCP