ROMAIN SAINT-PRIX

Objective : Leverage a data-driven approach to analyze marketing performance and user behavior, with the goal of improving acquisition efficiency and driving digital growth.. 1) Analysis of performance and optimization : - Monitoring and management of key KPIs (CPV, CPM, CPL, Leads, Conversion rate etc) on a daily basis. - Analysis of digital performance and focus on the efficiency of media channels (budget allocation, cost per lead, lead quality). - Analysis of users behaviour through GA4 : traffic sources, funnel progression, drop-off points in lead forms. - Collaboration with campaign managers to continuously optimize media performance. 2) Data and tracking projects : - Coordination of web tracking and data collection projects (site events, conversions, CRM integration). - Implementation and optimizations of dashboards and reportings tools (GA4, PowerBI, local reports). - Monthly alignment with Sales to define digital targets (leads & orders). 3) SEO and website optimization : - Oversee the SEO projects with external agency : *SEO On-Page : title & meta tags, image optimization, site speed, mobile-first design etc. *SEO Off-Page : backlink strategy, influencer partnerships. - Monitoring via Google Search Console and regular performance reporting - Contribution to the continuous improvement of lead generation pages and forms (UX, content, conversion rate)

Objective : Effectively optimize our digital campaigns in order to deliver quality leads to sales teams and thus increase the company's business 1. Management of acquisition campaigns in close collaboration with web agencies - Strategized, developed, and managed paid digital marketing for Social Media across Facebook, Instagram, Google, YouTube, Snapchat, Tik Tok - Implementation and monitoring of campaigns with the aim of recruiting new contacts via different levers (Display Ads, Native Ads, Text Message, Affiliation etc.) - Monitoring the results of operations launched via the analysis of statistical data to seek to improve performance (acquisition cost, volumes, commitment, etc.) - Management of Google Analytics accounts and monitoring of Google Ads statistics in collaboration with our SEA expert 2. Management of email campaigns on the database - Graphic design with web agencies - Creation and writing of content with the marketing teams (choice of objects, preheader, titles, etc.) - Plannification of the emailing campaigns - Programming of campaigns : HTML integration, creation of targets, lauching in with our own routing tool - Monitoring results / reporting campaigns for recommendations 3. Monitoring of various cross-functional projects - Created Marketing automation with multiple storylines in order to facilitate the work of sellers - Performed rigorous A/B testing, which helped the team to choose the necessary tools - Created multiple landing pages for our differents programs, which improved the responsive mobile experience - Reported and did analysis of CRM for the market team. Identified and worked to improve the Key Performance Indicator - Conducted research to improve marketing tools in an innovative way

Objective : promote the company’s products through an affiliation system - Research, creation and development of a network of partners - Negotiation of contracts with partners - Advise on media investments, the type of campaign to carry out as well as the development and optimization of the affiliate network - Management of programs with publishers registered on the platform and approach to potential affiliates - Animation of programs (challenges, advice, etc.), developing and monitoring the budget allocated to the action plan - Monitoring program performance with internal and client reporting - Building loyalty among publishers and the distribution network in France and abroad - Competitive monitoring.

Objective : manage and plan email marketing campaigns to highlight the company's products - Management of the emailing schedule (checking daily sendings, defining targets, templates, proofs, working with the campaign editor, etc.) - Management of client and partner campaigns (Reception of the brief, Proposal to the client, Counting, Management of operational implementation, etc.) - Management of affiliation campaigns (Choice of campaigns, choice of target, management of operational implementation, etc.) - Monitoring of weekly KPI's - Monthly reporting of routing accounts - Lead tracking and lead moderation - Monitoring and verification of emailing processes (Altospam, ESPs, etc.)

Subject : the influence of ergonomics on the intention to use the Vabble website - Carrying out a market study on the theme of a consumer's user experience on a website. - Qualitative/quantitative study - Setting up semi-structured interviews and exploratory analysis - Implementation of an online questionnaire on a sample of 300 respondents - Data processing and analysis with R software

- Welcoming and advising customers - Merchandising - Department management - Collection - Restocking the shelves

Subject : the importance of the brand in beauty rituals Carrying out a market study on the theme of user experience during their beauty ritual. The objective was to determine what importance the user gives to a brand during beauty rituals. - Qualitative study on a sample of 20 respondents - Setting up semi-structured interviews and exploratory analysis - Advice and recommendations from the Chanel advertiser

Objective : develop and publicize the company's services - Definition of a prospecting area - Analyze of the target - Establishment of a prospecting action plan - Animation of a network of prescribers and regular monitoring of the results obtained