Romuald Tisserand

Strategic product/design support for early-stage B2B SaaS startups (0→1 phase). Recent project – Tries (Jan–Jun 2025): Co-founded a healthtech/sports SaaS platform connecting healthcare professionals with athletes. • Structured product strategy, business model, and pitch deck • Conducted field discovery and designed a no-code MVP (Figma, WeWeb, Supabase) • Accepted into SG Planète A incubator

Startup healthtech digitalizing healthcare in Africa. Joined during a strategic pivot to build the first SaaS ERP tailored to African pharmacies. Executive committee member (20-person team). RESPONSIBILITIES • Product vision, quarterly roadmap, and go-to-market strategy (aligned with VCs and OKRs) • Led a team (4: PO, 2 Designers, Front-end) and built a design system from scratch (100+ components) • Structured field discovery across 7 countries (user interviews, personas) • Product Ops: data-driven roadmapping, customer support & CRM, multi-country deployment RESULTS Business Impact • 0→5% market share in 2 years across 7 countries • 2 major pharmaceutical labs under contract • First sales 12 months after launch (product built from scratch) Innovation • First SaaS ERP adapted to African realities (mobile-first, offline-first) • First pharmacist-validated catalog (+27k SKUs) • Innovative B2B2B business model Design & Team • Complete design system (100+ components) • Structured 0→1 product organization (field discovery, roadmap, product ops) • Led and coached team (4 people) on UX and design system practices

ERP for 6000 pharmacies (Top 3 in France, 27% market share). First dedicated designer hired to unify UX across 3 technical stacks (legacy, local web, cloud) and structure the design function. RESPONSIBILITIES Product Design • Android logistics app: ~10 workflows, ~100 screens • SaaS label editor: interface and user flows • Design contributions across ERP modules (POS, serialization, etc.) Design Organization & Evangelization • Unified design system (CSS + Storybook) • Brand guidelines in collaboration with marketing • Mentored 10+ Product Owners on UX and field discovery • Implemented discovery process and user research repository RESULTS • Android logistics app adopted by 500+ pharmacies (8% of installed base) • SaaS label editor used by 2,000+ pharmacies (33% of installed base, ~10% of the French market) – User feedback: “Thank you for this great work” • Design system deployed across 100% of new developments • 10+ POs trained and autonomous in UX practices • Promotion offered to Product Marketing Manager

SaaS startup for multi-sector field audits (agriculture, energy, industry). Hired to structure product and design practices during a full legacy system redesign, with a 10-person team, shifting from a tech-push to a user-centered approach. RESPONSIBILITIES Product Management • Multi-vertical field discovery: user workshops, personas, needs qualification • Roadmap management and feature prioritization • Pre-sales support and product storytelling Design & UX • Completed UX Design training at Gobelins (Paris) during the mission • UI library benchmarking and selection (Semantic UI / Ant Design) • Created design system and contributed CSS • Designed user flows and wrote business specifications Transformation • Evangelized UX methods to the team (20+ people) RESULTS • Design system integrated in 100% of new platform developments • 4 business verticals qualified with actionable documentation • Touch-first audit SaaS app designed end-to-end (modern UI & workflows) • Methodological transformation: team trained in user-centered practices

System Engineering Software Publisher (Automotive, Aviation, Defense), strategic IBM partner. 20–30 employees, offices in France, Germany, USA. Initially hired as Product Manager (project canceled due to 2008 crisis), progressed through strategic roles to structure operations and IT infrastructure. RESPONSIBILITIES Web & Marketing • Led company website redesign (WordPress + MySQL), managed 3 people • SEO and content strategy → +30% traffic IT & DevOps • Built 2 generations of automated build system → freed 2 days/month for R&D • Deployed BitBucket, Jira, internal → external cloud (KVM → Hyper-V → VMware/OVH) • Full IT infrastructure: Windows Server, Active Directory, security, updates • Connected 2 sites via VPN tunnels & VoIP Facilities • Managed local teams and equipment across 2 sites (Paris, Nantes) • Coordinated 3 office relocations with zero downtime RESULTS • R&D productivity gain: +2 days/month via build automation • Website traffic +30%, content publication time -50% • Modernized and well-managed IT infrastructure • Business continuity: 0 downtime during relocations

• Thales: Led a 10-person team, developed network security software (civil & NATO); product became France’s sole IP encryption solution. • Siemens VDO: Transitioned to Product Management; defined roadmap for in-car sound systems (BMW iDrive). Built company’s first CI process. • MyScript: Developed SDK, based on AI/ML, build environment (C++, Java, .NET) and reduced support delays by 30%.