Romy Owusu

• Led Adobe Campaign V8 migration, ensuring continuity of workflows, templates, and audience targeting with minimal disruption. • Built multi-channel automated campaigns across the customer lifecycle resulting in a 20% increase in engagement metrics (open & click-through rates) • Maintained high data quality standards and ensured compliance with GDPR and internal privacy policies. • Conducted in-depth performance analysis (open rate, CTR, conversion rate), providing recommendations to optimize segmentation and timing. • Collaborated with cross-functional teams (acquisition, IT, sales) to align CRM goals with broader marketing objectives. • Increased email campaign ROI by 15% through workflow automation and targeted A/B testing

• Assisted in building and deploying email campaigns for product promotions, seasonal campaigns, and loyalty offers for a database of over 250K contacts. • Boosted click-to-open rates by 12% through subject line testing and optimized send times. • Contributed to CRM reporting and segmentation based on transactional and behavioral data. • Helped increase open rates by 25% during key commercial periods (sales, holidays). • Worked with remote IT and graphic design teams to coordinate templates, visuals, and technical integrations.

• Managed lifecycle campaigns for multiple European markets (Switzerland, Belgium and Denmark), adapting messaging and cadence to local customer behavior. • Reduced campaign production time by 30% through better coordination with remote teams and standardized templates. • Conducted performance analysis, offering actionable business insights. • Successfully maintained consistency and compliance across 3 localized CRM environments using internal tools • Used A/B testing and behavioral data to refine strategies and boost conversion.

• Supported the execution of over multi-channel campaigns (email & SMS) targeting business clients across France. • Reduced bounce rates by 20% through a data cleaning • Delivered weekly performance reports for a database of over 500K contacts.

- Management and engagement of social network accounts - Identified opportunities for improvement on social networks - Identification of client needs

- Conducted competitive analysis to identify market trends and opportunities. - Performed statistical research to support data-driven decision-making. - Participated in and organized the French recruitment fair to attract top talent.

- Collected data and managed databases to ensure accurate and up-to-date information. - Assisted with marketing campaigns to enhance brand visibility and engagement. - Handled office administration tasks to support efficient daily operations.