Romy Viviani
Digital Marketing Manager
Salaire / Taux journalier
98000 Monaco
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Digital marketing strategist and consultant with 6+ years driving strong ROI across e-commerce, FMCG, and hospitality. Achieved 500%+ increase in ad spend returns through data-driven campaigns. Specialized in go-to-market strategy, product development, digital (incl. email) marketing and omnichannel marketing optimization.
Expérience de travail
Founder
Romy Viviani ConsultingFreelance
mars 2024 - Présent
2 ans 8 mois
Munich, Allemagne
Pieminister
juin 2022 - Présent
4 ans 5 mois
Trade and Product Marketing Manager
févr. 2024 - Présent
2 ans 9 mois
Digital Marketing Manager
juin 2022 - Présent
4 ans 5 mois
Bristol, Royaume-Uni
◦ Managing all digital channels - dotcom (incl. Brandbank & Citrus ads), websites and social media content development in line with business and marketing plans ◦ Increased return on ad spend by over 500% through strategic planning - driving restaurant bookings, wholesale and wedding leads, email sign ups and app downloads ◦ Contributing to general brand and product marketing activation (restaurants, DTC, supermarkets and wholesale), new product and restaurant launches ◦ Grew newsletter list by 22%, improved email marketing by migrating to Klavyio, setting up email automation and developing best-in-class email strategy ◦ Facilitating EPD and NPD through market research, concept and product testing
Junior Strategist
Zone
août 2021 - mai 2022
10 mois
Bristol, Royaume-Uni
We generate value for businesses by creating transformative customer experiences.
Digital Executive
BOL foods
mars 2020 - juil. 2021
1 an 5 mois
Londres, Royaume-Uni
• Project managed the build of BOL’s new website and integration of e-commerce platform with successful launch • Managing the e-commerce and website’s activity, optimisation and reporting (CMS & GA), CRM and customer service • Managing in-house paid social (planning, executing and reporting) • Managing relationship with media buying agency (acquisition campaigns) • Marketplace management: monitoring and optimising BOL products on retailers’ websites (incl. copy/SEO, imagery and reviews) • Contributing to overall product marketing strategy and activation
Account Executive
Medialab Group
juil. 2019 - mars 2020
9 mois
Londres, Royaume-Uni
Medialab Group is one of the UK’s leading media planning and sales agencies, based in London’s West End. Our approach is always ROI driven, with a long-term, partner mentality. We also provide data processing, hosting and analytics, as well as print and postage consultancy. My role involved: • Working across three client accounts and up to 25 campaigns a month • Paid social campaigns’ set up, tracking, daily monitoring and optimisation against targets, audience creation, A/B tests, reporting (internal/clients) • Supporting TV planning, monitoring, optimisation and reporting • Print planning and booking
Global Product Marketing Assistant
Quiksilver Europe
sept. 2018 - mars 2019
7 mois
64500 Saint-Jean-de-Luz, France
6 months internship at the European Headquarters which involved: • Supporting the creation, management and distribution of standardised and adapted international marketing assets, including the elaboration and launch of new products and collections (pitch decks, lookbooks, ...) • Organising and managing photoshoots • Market and competitor research
Intern
CTN Communications
juil. 2017 - juil. 2017
1 mois
Londres, Royaume-Uni
• Conducted research, analysis, and prepared the executive summary of the online reach of the “Run Hide Tell” campaign for the Foreign & Commonwealth Office • Assisted the Board Director on the follow-up of the press coverage of various projects • Created a repertoire of events and contacts for CTN’s PR activities • Researched opportunities for business development
Intern
Coca-Cola Amatil
juil. 2016 - août 2016
2 mois
Jakarta, Indonésie
Public Affairs and Communications – Organising, promoting and ensuring the smooth-running of Bali’s Big Eco Weekend 2016 Sales Department – Introduction to Coca Cola Indonesia and its specific route-to-market strategy, participation at the General Trainee Program, route riding with sales department manager and sales representatives, plant and warehouses visits
Formation
University of Warwick - Warwick Business School
Master of Science - MS
2017 - 2018
1 an 1 mois
University of Warwick
Bachelor’s Degree
2014 - 2017
3 ans 1 mois