Rosa Sabel
Head of Brand & Communication | Editorial Director
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Paris, France
Freelance
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À propos
Introduction
Independent Brand & Communication strategist with 10+ years leading global comms for L'Oréal, Dior, and luxury brands across 150 markets. Former Global DE&I Communications Director at L'Oréal, built award-winning frameworks deployed across 36 brands. I help founders and visionary leaders sharpen brand voice, clarify identity, and scale communications seamlessly—delivering distinctive messaging and stronger consistency without the full-time hire.
Expérience de travail
Independent Head of Brand & Communication
Rosa Sabel Conseil | ConsultingFreelance
oct. 2025 - Présent
1 an 1 mois
Paris, France
Independent communications & creative lead helping brands sharpen their voice, clarify their identity and facilitate day-to-day execution. FR/EN. • Editorial frameworks for brand, product and leadership • Brand voice definition: tone, style, structure, guidelines • Written & visual direction for content, campaigns, websites, decks, events • Ready-to-use tools enabling teams to deploy communications at scale • Acting as a fractional communications director for visionary leaders and founders to ensure alignment without a full time hire Impact: more distinctive communication, stronger brand consistency, faster and more seamless activation.
L'Oréal
sept. 2019 - oct. 2025
6 ans 2 mois
Paris, France
Global Diversity, Equity & Inclusion Communications Director
nov. 2020 - oct. 2025
5 ans
Paris, France
Built and led the Group’s DE&I communication strategy across 36 brands, 150 markets. • Global deployment of communications framework; issues & crisis • Editorial, video and event content; executive communication • Leadership messaging for the Chief DE&I Officer & CEO-led DE&I Advisory Board • Creation of FR/EN LGBTQ+ language & positioning training (deployed with all L'Oréal brands) • Beauty of Inclusion Awards: 400+ projects, 60+ countries, 8,500 participants Impact: a more consistent and culturally attuned DE&I narrative, strengthened reputation and shared editorial standards across markets.
Ethics Communication Manager
sept. 2019 - déc. 2020
1 an 4 mois
7620 Paris, Danemark
Defined and deployed the Group’s first worldwide Ethics & Human Rights communication strategy, including new visual identity. • Global editorial framework; assets for 85000+ employees and external • Executive messaging for the Chief Ethics Officer (speeches, PR) • Large-scale livestream events; UN/NGO partnerships Impact: clearer communication on the Group's values, stronger leadership voice and a more embedded culture of integrity.
Senior International PR Officer
Parfums Christian Dior
mars 2019 - juil. 2019
5 mois
7620 Paris, Danemark
International PR & editorial scope covering Fragrance, Makeup, Skincare and Culture/Corporate across 45+ markets. • Editorial content, press kits, key storytelling elements • Collaboration with Peter Philips (DA Dior Makeup): magazine shoots, fashion shows and backstage • Editorial alignment with Christian Dior Couture: runway, Arles, Cannes Impact: in an exceptionally fast-paced period, a more distinctive beauty narrative, stronger Beauty–Couture synergy, and activation of culture & heritage storytelling.
Global PR & Influencer Marketing Project Manager, Coty Luxury
Coty
sept. 2014 - mars 2019
4 ans 7 mois
Paris, France
Editorial, influence & PR lead for Bottega Veneta, Alexander McQueen and Balenciaga fragrances. • Storytelling & communication strategy for ultra-prestige launches • Creative director, spokesperson and perfumer collaboration • Support for 35+ markets with guidelines & assets Key Case: Bottega Veneta — Parco Palladiano • 100+ Tier 1 pages, incl. WWD cover + inside page • 8M+ reach, 141M impressions, 515K engagements, $437K EMV (0€ media spend) Impact: sharper fragrance narratives, refined heritage expression and amplified international visibility for ultra-prestige brands.
Junior Global PR Officer, Coty Beauty
Coty
janv. 2014 - juil. 2014
7 mois
Paris, France
- Created and executed global PR strategies for Playboy, Lady Gaga, Vespa, Astor - Managed budgets, organized celebrity interviews and photoshoots to maximize coverage - Constructed digital and social media activations, provided day-to-day support for local PR teams - Negotiated and facilitated approval with licensors on press materials and activities
Global Public Relations Assistant, Coty Beauty
Coty
févr. 2013 - août 2013
7 mois
Paris, France
- Developed press releases and managed launch schedules for international cosmetics brands - Collaborated on social media activations as well as print & digital PR strategies - Briefed agencies and copywriters, developed electronic press kits and email blasts
Administrative Assistant & Event Coordinator
Columbia University, Institute for Religion, Culture and Public Life,
sept. 2009 - mai 2011
1 an 9 mois
- Coordinated publicity for events and lectures, distributed and displayed promotional material - Transcribed and edited lectures and interviews, developed departmental library
Assistant to the Art Director
Fotofolio, fine art publishing house
sept. 2010 - déc. 2010
4 mois
New York, État de New York, États-Unis
Photo Assistant
Maxim Magazine
janv. 2010 - mai 2010
5 mois
Intern
Fox Greenberg Public Relations
sept. 2008 - janv. 2009
5 mois
Formation
CELSA Paris-Sorbonne
Master's degree, Stratégie de marque et branding
2012 - 2013
1 an 1 mois
Columbia University
Bachelor of Arts
2007 - 2011
4 ans 1 mois
Licences et certifications
Creative Direction (Short Course) - Central Saint Martins
Délivré le : déc. 2025