Rose Iskandar

Middle East & France Committed to building and managing a positive online reputation! Specialized in Organic, Paid & Owned Media website content, SEO strategies, social media marketing, email marketing and enhancing user experiences. SEO & Social Media Marketing : - Optimizing content for search engines (SEO) to improve visibility and organic traffic - Developing and executing social media (contents) strategies across various platforms - Measuring content performance and refining strategies based on audience feedback and analytics - Managing social media advertising campaigns to reach target audiences and achieve marketing goals, with a focus on maximizing ROAS & ROI and driving conversion campaign success - Monitoring and analyzing performance KPIs to optimize campaigns and drive results. - Identifying and partnering with influencers who align with brand values and target audience demographics - Negotiating partnerships and managing relationships with influencers to create authentic sponsored content - Tracking and measuring the impact of influencer campaigns on brand awareness, engagement, and sales - Leveraging influencer-generated content across marketing channels to amplify reach and engagement

The courses I have developed and taught are certified by the Chamber of Trades and Crafts (Preparing to Start or Take Over a Business) • Office tools: Word, Excel & Power Point • Digital Strategy and social media • Boosting My Business with the Web • Accelerating My Digital Transition • Creating and Managing an E-commerce Website Learner profiles: - Craft business owners - Spouses of craft business leaders - Employees of craft businesses

- Digitalisation and Entrepreneurship (Togo) - Educational Study on Speech Recognition and Teacher Capacity Building (Jordan) - Executed 4 online learning projects (in the fields of healthcare, sports, well-being, and culture) for clients in Saudi Arabia, Bahrain. kuwait & Lebanon - Development of a virtual visit dynamic website for a museum - Executed the full implementation of modules with in the Bachelor in Digital Professions (France & international) - Conceptual design of E-Academy (Algeria) - Develop a digital learning experience in the form of a virtual visit for visitors (France)

Paris School Of Luxury : Communication digitale et Stratégie Marketing online (PSL 2 & PSL3) PSL 3 : Formation certifiée Qualiopi

Supervision of students during internships and guided projects • Creation of these courses and supervision of trainers who utilized my curriculum: - Fundamentals of UX UI Design - Final Project: UX Application - Performance Study and Traffic Analysis - Digital Culture and Aesthetics (brand communication) - Bachelor in Multimedia and Internet Professions - Digital Culture and Aesthetics B1 (big data and machine learning) - Writing for Digital Media - Written and Oral Communication for Transmedia Communication - Information and Communication Theory S1, S2, S3, and S4 (defining a product, conducting communication and design by defining personas, etc.) - Project Management (agile method) - Digital Communication

Petite moyenne entreprise au Liban : Création de sites web 3D animation & game 3D UX UI mobile app design