Ross MacKintosh

Founding and principal-level product designer responsible for end-to-end product and service design across a multi-module legal SaaS platform. • First and sole designer, owning end-to-end product and service design across a multi-module legal SaaS platform • Defined information architecture, workflows, permissions, and interaction patterns across complex legal and operational use cases • Designed data-rich dashboards covering performance, capacity, and insights • Led design of AI-assisted features including insights, chat, and intelligent reporting • Built and maintained the core design system across product, mobile, and marketing • Partnered directly with founders, product, and engineering on roadmap and priorities • Designed and built the marketing website in Framer

Contract product designer delivering early web and mobile features during the platform’s initial growth phase. • Designed the first version of the BriefBox mobile app • Delivered early web features and marketing assets during initial growth phase

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Senior UX designer leading design for complex enterprise experimentation and optimisation tools within Oracle. • Led UX on a large-scale enterprise experimentation and personalisation platform • Designed complex analytical tools, configuration workflows, and reporting interfaces • Worked across distributed, global engineering and product teams • Simplified high-complexity workflows and reduced user error • Helped establish stronger UX practices and mentored designers

Joined Oracle Maxymiser as a Senior UX/UI Designer to modernise core areas of the enterprise experimentation and optimisation platform. Focused on defining early UX, UI and interaction foundations across high-complexity modules, laying the groundwork for later platform redesigns and ultimately stepping into the Head of UX role. Key achievements • Designed key workflows for the A/B and multivariate testing platform, simplifying complex setup steps and improving clarity across analytical tools. • Created wireframes, user journeys, prototypes and interaction patterns that clarified navigation and reduced friction for enterprise users. • Improved early information architecture, tightening page structure, layout consistency and interaction logic across multiple product areas. • Shaped foundational UX patterns for backend administration tools, test configuration flows and early versions of Campaign Builder and Reporting. • Collaborated closely with BAs, PMs and engineering teams (particularly in Ukraine) to ensure requirements and design intent were fully understood. • Produced detailed documentation and specifications that improved development alignment and reduced ambiguity in delivery. • Partnered with other UX and UI designers to introduce stronger user-centred design practices and modern interaction standards. • Built a foundation of patterns, clarity and design direction that enabled a smooth transition into the Head of UX role and later platform-wide redesigns.

Worked as a UX/UI Designer within Lloyds Banking Group’s major digital transformation programme, contributing to the redesign of the Internet Banking platform used by millions of UK customers. Focused on improving clarity, usability and responsiveness across key banking journeys during a shift toward a more modern, user-centred experience. Key achievements • Designed new responsive Internet Banking pages, producing wireframes, flows and prototypes that improved navigation clarity and reduced customer friction. • Mapped user journeys across high-traffic banking tasks and improved layout structure, hierarchy and interaction logic for both desktop and mobile. • Collaborated closely with BAs, PMs, and other designers to ensure accuracy, compliance and smooth delivery across multiple teams. • Contributed UI assets and design specifications for engineering handoff, supporting consistent implementation across breakpoints and browsers.

Ross designed the UX and core UI foundations for two major consumer apps within Rank Interactive’s digital portfolio, working across iOS and Android for mobile and tablet devices. His work established the underlying structure, navigation, workflows, and interaction patterns that the final visual designers later built upon. Mecca Bingo (iOS & Android Tablet App) Ross designed the full UX and structural UI for the Mecca Bingo tablet app, including information architecture, navigation, user flows, interaction logic, and large-screen layout systems. He created detailed wireframes, prototypes, and documentation that guided the final UI design phase and supported the app’s successful launch across both platforms. Grosvenor Casinos (iOS & Android — Mobile & Tablet) He also designed the UX and foundational UI for the Grosvenor Casinos app, covering venue discovery, event browsing, account tools, and mobile gaming experiences. Ross defined the IA, navigation models, component patterns, and multi-device layout logic that supported a consistent experience across phones and tablets. Final visual design was completed by a separate UI specialist based on Ross’s structured UX/UI framework. Across both apps, Ross collaborated closely with product managers, developers, and other designers to translate requirements into clear, scalable journeys. He clarified multi-step flows, improved feature discoverability, and ensured interaction consistency across device types and operating systems. His work helped establish more intuitive, structured, and engaging applications across Rank’s mobile portfolio, providing the UX and UI framework that powered the final visual designs and engineering delivery.

Ross worked as a Senior UX/UI Designer on several major products within Thomson Reuters’ legal research ecosystem, including the redesign of Westlaw UK and Sweet & Maxwell as well as MAF Mobile, a mobile and tablet research tool for iOS and Android. His work focused on modernising legacy systems, improving clarity across dense legal content, and creating responsive, device-appropriate experiences for legal professionals who relied on fast, authoritative information. For MAF Mobile, Ross designed the end-to-end UX and foundational UI for a mobile and tablet application that gave lawyers on the move access to over 23 million legal documents, including legislation, cases, commentary, and precedents. He shaped navigation patterns, information hierarchy, interaction logic, and responsive layouts to ensure users could search, filter, compare, and read complex content efficiently on smaller screens. Alongside this, Ross contributed to the redesign of Westlaw UK and Sweet & Maxwell, helping translate complex research requirements and stakeholder input into clear user journeys and structured page layouts. He worked closely with business analysts, product partners, and legal SMEs to align designs with user needs, professional workflows, and the realities of legal research. He created responsive wireframes, journey maps, prototypes, and interaction patterns that improved readability, made navigation more predictable, and surfaced related content more effectively. Ross also provided visual direction and UI structure that supported the wider transition of these platforms into a more modern and responsive design system. His work improved the usability of high-volume legal research tools across devices, helping legal professionals access critical information with greater clarity and efficiency.

Ross worked as a UX/UI and interaction designer within Telefónica O2’s innovation team, designing and prototyping new product concepts across mobile, web, and experimental platforms. The team explored forward-thinking ideas, validated early product directions, and used the O2 network to create tools that could scale into future consumer offerings. He designed experiences for iOS and Android, producing user journeys, interaction models, prototypes, and foundational UI systems. His work blended creative experimentation with structured UX thinking, helping shape concepts that balanced user needs with emerging technology. Priority Moments Ross contributed to the redesign of the Priority Moments app, improving navigation, refining UI logic, and rethinking the homepage to make top offers easier to discover. He introduced clearer filtering, more intuitive layouts, and interaction patterns that demonstrated how the app could evolve into a more user-friendly product. Drive to Improve (O2 + Aviva) Ross designed flows and core UI for Drive to Improve, a telematics app created with Aviva Insurance. The tool used in-car black-box data to track driving behaviour, generate safety scores, and surface trends. He designed dashboards, reporting views, progress tracking, and the UX that helped drivers understand and improve their performance. CallTime (Innovation Concept) He designed CallTime, an experimental prototype that matched user availability to schedule calls seamlessly. Ross created the IA, full user flows, wireframes, and UI logic for both Android and iOS. The concept showed how network intelligence could simplify communication planning. Across all projects Ross contributed creative direction, rapid prototyping, multi-device UX, and close collaboration with product managers, engineers, and designers. His work helped shape O2’s exploration of new product categories and demonstrated how early ideas could evolve into scalable consumer experiences.

Helping design Mobile user interfaces for Mobile web applications

Panasonic In-Flight Entertainment Concept – Android Tablet Experience Ross worked as a UX/UI Designer with Mobile Interactive Group on a concept in-flight entertainment system for Panasonic, designing a full tablet-based experience intended for airline passengers. The project was showcased at an industry exhibition, where users could interact with the prototype in a mock aircraft seat setup and explore entertainment features that could shape future onboard experiences. Ross designed the end-to-end UX and UI foundation for the Android tablet interface, creating user journeys, navigation structures, wireframes, and UI layouts across a wide range of entertainment categories. These included movies, TV shows, music, albums, live news, games, shopping, and onboard services. He designed multi-step flows that allowed users to browse large media libraries, view content details, explore categories, and navigate between sections quickly and intuitively. Ross refined interaction patterns for large-screen touch devices, ensuring that browsing, previewing, and selecting content felt smooth, responsive, and modern. As the concept evolved, Ross explored alternate visual directions — from clean, minimal layouts to more expressive, colourful, 3D-inspired interfaces — adapting the UX structure to support new design themes requested by Panasonic. His work demonstrated how the IFE system could balance clarity, entertainment value, and visual impact. Throughout the project Ross collaborated closely with creative directors, developers, and Panasonic stakeholders to prototype and refine the experience. His work helped showcase what next-generation inflight entertainment could look and feel like, using tablet-based interactions instead of traditional seat-back systems.

GUI designer for both web and mobile. (Android/iPhone & Blackberry)

Omnifone ensures consumers globally have the freedom to download, play and share unlimited amounts of music any time, any place. In partnership with the major international music labels, leading device vendors, mobile network operators and broadband providers, Omnifone is ensuring the availability of next generation interoperable and multi-platform digital music services, on a global basis.

Ross worked as a freelance product and UX/UI designer for Quickka, delivering end-to-end design across mobile apps, websites, brand identity, and digital assets. His role covered everything from early concepting and creative direction to UX structure, UI design, prototyping, and developing coherent multi-platform design systems. He designed several consumer-facing iOS applications, including Quickka Calories, which achieved over 300,000 downloads, as well as Quickka Pilates, Pilates Custom, and Quickka Events — an event companion app used by organisers to provide attendees with schedules, maps, updates, and real-time content. Many of these products included supporting websites and admin tools, all of which Ross designed from scratch. His work spanned full product lifecycle activities, including information architecture, user journeys, wireframes, interaction patterns, visual direction, iconography, layout systems, and the design of responsive marketing sites and supporting materials. He established visual identities for multiple apps, ensuring consistency across brand, UI components, and platform behaviours. For Quickka Events, Ross designed both the mobile attendee app and the back-office web system that allowed organisers to generate event apps on the fly. This included admin dashboards, content management flows, and multi-template UI logic for rapid deployment. Across all projects, Ross combined UX thinking with clean, crafted interfaces that balanced clarity, speed, and personality. He collaborated directly with founders, engineers, and content teams, ensuring that each app shipped with a coherent user experience across both web and iOS devices. His work contributed to several successful product launches and helped define Quickka’s digital brand across multiple offerings.

Flash and actionscript - Working with Ogilvy I developed an interactive application demo for one of their clients.

Creative Direction, UI, UX and icon design based work.

Actionscript development for website.

Creative Direction, iPhone interface design, application layout/planning, interaction specifications and developer liaison.

Ongoing web interface design.

Banner/Overlay design and animation (Sun Bingo, Sun Bet & Monarch.co.uk) Website design for collaboration with exiting newspaper retailer’s.

Logo design for Sony Europe Search Engine Marketing, presentaion design & layout. Neo@ogilvy Internal presentation work and design of elements for use in their corporate presentations.

Small debug of the Channel 5 Flash video player (making sure the tracking of adverts was working correctly- www.demand.five.tv) Design for video/media player skin. UI design for multi-touch, interactive screens.

Quickka.com Interface design/planning & site structuring along with liaison with coders and developers for a new Social Media start up, Quickka.com (unfortunately I can’t say too much until the site is officially launched) - http://www.quickka.com Other projects whilst there: The Station Cafe, Hobart, Tasmania Design and programming - http://www.thestationcafe.com.au Metroworks, London Design and programming - http://www.mwdevelop.com

General design and banner work.

Video/ and sound player integration for McDonalds Customer website (http://www.makeupyourownmind.co.uk) Flash programming and designdesigner with video compression. Website design pitch for client.

Flash banner advertising.

Integrate Flash with XML and PHP to create dynamic websites for training and software based purposes. Working closely with the PHP developers we created websites that tracked all aspects of user interaction, saving of user preferences, updating of documents and graphs for modular based training. Banner and website design and programming. Highlighted clients: SAP, Wayne Rooney, Aylesford, Horrible Histories, Sirca 6, Nails Inc, Green King, Cathy Hopkins

Flash based photography portfolio. Develop entire site (Design/layout/programming) Recently updated (2009)

Visually rich, interactive magazines on your mobile phone. Responsibilities: During my time at Thumbtribe I was given management and client liaison responsibilities, which included the effective management of staff, overseeing projects and the training and /or guidance they required, in order to produce professional and polished projects according to the client’s criteria. The management responsibilities extended to the effective day to day running of this very successful company. As part of my duties I was responsible for interfacing with the new and existing clients, from the inception of the Mobizine template files, magazine adverts, content suggestions and general maintenance thereof. My duties included: Designing new template files and managing content received from clients for all Mobizine related items) Designing and developing presentation Toolkits for easy management and usage of Mobizine template files for client facing presentations. Creating guidelines/designs for web and cd-based media and software. Highlighted clients: Mnet ( Subscription based TV), DSTV ( Digital Satellite TV), Disney, Quiksilver, Roxy, Boardriders TV, Foschini Group, Woolworths (subsidiary of M&S (UK), Touchline Media, Caxton, Atol Media, MTN, Virgin, IOL, 24.com and many more.

Flash based website. Develop entire website (Design/layout/programming)

Headed up the design department and was instrumental in the management and administration thereof. Part of my duties included setting up of the games design /development team, training producers in the use of PowerPoint & games development, updating screen designs & layouts for broadcast, general graphics consultant.

Flash based website, promoting the Dirty Red Ball held in annually. Developed entire site (Design/layout/programming/management/client liaison/print)

All projects ranging from: Email form design, banner adverts & home page layout & design, I-blasters, Web page design and layout. Working from scamps etc. Develop the above by taking existing designs, modify designs for web/animation/programming/team work/etc… Projects outline: Learn Direct : Website design & layout Ford “Summer of Love”: Banner ads Xbox: Banner ads HSA: Website design and layout Ford Direct: Website forms layout and design Hotels.com: Banner ads Ford Ka: Gif banners Samsung: Banner designs

UK Trade & Investment – Banner ads, Monster ads My Role: Develop Banners (Design/animate/programme from original concepts) Garnier I-blasters, Banner ads, Skyscrapers (Flash/Photoshop) My Role: Design/animate/programme BBC Animations for the CBBC website (Flash/Photoshop) My Role: Create look and feel/animate and programme http://www.bbc.co.uk/cbbc/presspack WWF Doctor Blood game Applying Italian translations (Flash) My Role: Take existing game and apply new translations

Large Oil & Petroleum Company – Interface programming (Director/Lingo/PowerPoint) My Role: Develop CD-Rom (Design/layout/programming from original concept)

Designing & programming of cd-rom based media, presentations, applications, project and client management. My main focus was creating high end toolkits for clients that included animations, videos, & other media files, helping in the management of presentations & sales kits. Software Utilised: Flash, Director, Photoshop, XML, Freehand, Illustrator, Dreamweaver Clients: Sony Europe, SpeedyHire, Amgen, GlaxoSmithKline, NAPP, Old Elpaso, Ask Jeeves, Symbol University, Motorola, L’Oreal Examples: Client: Sony Europe Title: Sony Healthcare Toolkit Duration of project/s: 6 weeks Software: Director, Photoshop, Flash, XML, Freehand Client: SpeedyHire, United Kingdom Title: SpeedyHire Tool Kit Duration of project/s: 1 Month Software: Director, Avid studio, Photoshop, freehand

I created my own company Macs World Multimedia, offering advertising & design (web & print) along with New Media using Director/Lingo/Shockwave/Flash/Dreamweaver. Responsibilities: Project Management/New Media Developer/Designer/Programmer Clients: Sara-lee, Unilever, Deloitte, Tiger Brands (Beacon Sweets), BOE Life Assurance , South African Home Loans, Independent Newspapers, Mr Price, Car Towing Services, FordeWilliams, Dive Solutions, Ad-Stuff, Dream Builders International Examples: Client: Deloitte Touché Tohmatsu - New York/South Africa Title: Solutions World & Global Solutions/+- 80 000 copies to 180 countries Duration of project/s: 18 months Software: Director, Final Cut pro, Maya, Photoshop, Freehand, Quicklime VR Client: Sovereign Health Title: Intranet E-training solution Duration of project/s: 7 months Software: Authorware, Final Cut pro, Dreamweaver, Photoshop, Freehand, MS Access. ASP/VB