Roxana Irimia
"she’s the marketing roxstar" | Marketing leader
Salary / Daily rate
Paris, France
Freelance
Can come onsite
Skills
Languages
About me
Intro
Hi, I’m Roxana, I’ve been a marketing generalist for SaaS companies for 9 years, working with bootstrapped businesses at various growth stages - from $1M to $10M to $30M in ARR. I’ve worn many hats, starting as the first marketer in the team and evolving through roles like social media manager, copywriter, product marketer, head of content, and head of marketing, leading teams ranging from 3 to 25 people.
Work experience
Head of Marketing
lemlist
Dec 2020 - Present
5 years 11 months
Paris, France
Led marketing at lemlist: $30M+ ARR, 50,000 customers, 100+ countries, $150M valuation, bootstrapped. → In charge of acquisition, driving pipeline, and revenue growth. → Managed teams of 2 to 6 marketers. → Built and executed content strategies for social media, blog, website, webinars, YouTube, and newsletters. → Led GTMs, product launches, and narratives, handling copy, promo assets, and distribution. → Owned website copy and branding, including homepage and product pages. → Ran sales events and bi-weekly webinars to boost engagement and conversions. → Managed influencer marketing to grow brand awareness. → In charge of lemlist's new ICP positioning and rebranding (Feb. 2024) → Led major initiatives like Black Friday 2024, generating $345,347 ARR in just 2 days.
Executive Member and Mentor
Pavilion
Aug 2022 - Present
4 years 3 months
Paris, France
Head of Marketing
Taplio
Apr 2024 - Dec 2024
9 months
Paris, France
Marketing leader at Taplio, collaborating closely with a dedicated marketer to drive acquisition. → Managed influencer marketing campaigns to improve brand awareness and trust. (Worked with top influencers such as Justin Welsh, Lara Acosta, etc.) → Led the website rebranding project, launching a fresh look and new positioning in November 2024. → Directed the development of a refined brand narrative to better resonate with target audiences. → Owned GTMs and key acquisition campaigns such as LinkedIn Growth Channel (20,000+ attendees in 3 months)
Head of Marketing
lemwarm
Dec 2020 - Dec 2024
4 years 1 month
Paris, France
Led marketing for lemwarm, driving $2M+ ARR. → Owned product repositioning to align with a new ICP. → Built and implemented content strategies across social media, blog, website, and newsletters. → Directed GTMs and product narratives, managing copy, promotional assets, and distribution. → Owned website copy and branding, including the homepage and key product pages.
Community Manager
iconoClass
Mar 2020 - Nov 2020
9 months
Paris, France
→ Crafting and executing a content strategy focused on generating a pipeline → Managing blog, website, webinars, and online school → Defining and refining the brand’s positioning and messaging → Monitoring key metrics and delivering actionable insights on marketing ROI "I had the pleasure of recruiting Roxana at iconoClass and working with her for 9 months. She quickly established herself as a driving force behind the team’s success, thanks to three key qualities: 1) A constant drive for self-learning and acquiring new skills (copywriting, video editing for the YouTube channel, SEO, etc.). 2) Proactivity in managing her projects. 3) An exceptional work ethic, above average. I highly recommend her as a reliable and dependable individual who significantly enhanced the iconoClass brand through high-quality content production (text, visuals, videos) and flawless social media management." Mathieu Bernard, CMO @iconoClass
Crowd Media
Oct 2017 - Jun 2019
1 year 9 months
Country Manager & Copywriter Team Lead
Sep 2018 - Jun 2019
10 months
Country Manager & Copywriter → in charge of all Crowd Media Digital operations → leading a team of 25 copywriters → producing monthly business performance reports → monitoring performance at all levels and scheduling training as required → implementing /adapting effective content strategy and ensuring consistency → maintaining a good image of the organization at all times → work with Youtube influencers vlogs’ scripts "It has been a joy to work with Roxana. She has a great work ethic and shows excellent skills in marketing, copywriting, and team leadership. In her time working with me she has always been proactive in learning new skills and pitching ideas and she was able to juggle many projects at once without a struggle. Everything she did was completed to a high standard and she was always excellent at self-management and self-motivation. I would highly recommend Roxana to anyone - she will be missed by us." Elaine Stables, Product Owner @Crowd Media
Copywriter
Oct 2017 - May 2019
1 year 8 months
Chief Marketing Officer
Eventya
Mar 2016 - Sep 2018
2 years 7 months
Remote
→ In charge of acquisition → Leading a team of 2 marketers → Crafting and executing the go-to-market strategy → Building and optimizing demand generation campaigns → Overseeing content marketing to drive organic growth → Developing the brand’s positioning and messaging → Tracking key metrics and reporting on marketing ROI → Collaborating with sales and product
Education
University of Wroclaw
Master's degree, Advertising and Branding
2015 - 2016
1 year 1 month
Université de Bourgogne
Bachelor of Commerce - BCom
2013 - 2015
2 years 1 month