Roxana Martinez

Start-up fondée en 2023, l'application Wayup propose des programmes personnalisés pour appréhender notre sommeil. Adapté à chaque utilisateur, Wayup travaille sur un problème majeur de santé, la difficulté à s'endormir et à se réveiller en forme. Un parcours complet, dès le coucher, ayant pour objectif de nous aider à obtenir un réveil cognitif et physique optimal.

Iconic Architecture for Virtual Worlds. Iconic architecture by great creators of modern and contemporary architecture IP ready.

NumSpot, le cloud souverain pour les entreprises et organisations du secteur public et privé, OIV (opérateurs d’importance vitale) et OSE (opérateurs tributaires des réseaux ou systèmes d’information)

Printemps.com, espace e-commerce luxe et créateurs.

Clients : AXA Banque & Assurance | IT-CE (BPCE Groupe) | Clarins | AXA Climate | Center Parcs | EFS | 60 Millions de Consommateurs | Unigestion | Coverd | Praestra | Sushi shop > Conception de nouveaux produits digitaux / desktop / mobile (iOS / Android) avec une démarche Design Thinking / Agile SAFe > Audits UX & Ergonomiques • Testing du produit, identification des freins & "pain points" • Restitution et présentation des recommandations d'amélioration • Benchmark concurrentiel & fonctionnel > Recherche utilisateur : • Rédaction, réalisation et analyse (recommandations d'amélioration suite à l'analyse) • Tests utilisateur distants & sondages • Tests modérés > Co-conception & réalisation des ateliers (UX/UI Design / conception / brainstorming / acculturation) • Priorisation / personas / use-cases / workflows / brainstorming > Illustration Digital / Storyboard & co-conception en Motion Design / marketing digital • Création icône nouvelles offres & déclinaison saga marketing / Illustrations vectorielles / offres & fonctionnalités / Onboardings / conception app motion > Marketing Inbound / Outbound • Marketing landing pages, livrets blancs > Création / évolution des structures Design • Évolution & développement des Design Systems (AXA Banque, AXA Group, IT-CE) > Amélioration / évolutions fonctionnelles et graphiques des produits digitaux

Brands : AccorHotels | Ibis | Pullman | Mercure > International market E-commerce sites • Launch of international commercial operations translated into more than 12 languages • Key Visual Research & Benchmarking • Design competitions with external agencies > APP Design • Redesign of WIPOLO, an application for travel information and bookings management • Guidelines & assets Kit > Digital Communication • Design of communication supports and branding for internal and external events

First Prize for "Faster Falcon Coach" Application Project. Digital Solution for the Falcon Cabin users. > MVP project developed during three months in collaboration with the Dassault Aviation teams, My Falcon app.

Client : Orange B2B / B2C During my experience at Orange, I had the opportunity to be involved in the renewal of existing services, and the design of new ones. > My approach for UX was to be part of the feature team since the kick-off. This allowed me to progressively iterate on the solution. The process usually started through a series of workshops allowing me to create & review wireframes & prototypes covering the different customer journeys (InVision). Later on, through focus groups with real users (in Orange’s CTA “Center of Test Client” or with external support agencies). I was able to validate those initial inputs. Refining the solution with the analysis performed after the user testing; finally led to the definition of the required interfaces. > For UI and Interaction Design part, I based my work on the interfaces & solutions defined during the UX process, and following Agile principles, I worked closely with developers to implement the service: Providing & explaining the UI principles and the Interaction required on an ongoing collaboration through the whole development process.

48H for to develop a solution for the Air France customers in case of irregularity flight experience.

Clients : Coca Cola Entreprise France | KFC France | Akon Lighting Africa | Sanofi Asian Pacific Singapore | European Flavour Association (EFFA) Bruselles | Beit-Hatfutsot Museum Tel Aviv | Veon (VimpelCom) Amsterdan | Française de l'Énérgie Work teams: Design Directors and the consulting team. Brainstorming, key message, and goal deciphering. Developing solutions adapted to the client’s needs. 360° project design, in off and online communication formats, corporate branding (identity, graphic standards, stationery) booklets, infographics, digital strategy, marketing. Development design and management alongside web design suppliers.

Clients : I&E Expressions | Reminiscence | Agence Polynôme | Agence Art&Brand | Chicastories Production Londres | Oscar&Luna planète | Agence By Agency | OnTheMoon Agency Working with Marketing Managers, Consultants or clients, I designed several projects in the different business sectors → Digital : • Art&Brand : Newsletter Design, Illustration, communication media • Chicastories Production : Global Graphic Identity, promotional poster & website "Time between olives trees" documentary → Print : • Oscar&Luna planète (Nathalie Pereira, Fashion Designer) : Brand Identity & communication media • Reminiscence : Communication media, campaign key visuals • ByAgency : Communication media & communication media competitions, brand identity, pharmaceutical packaging • OnTheMoon Agency: Communication media competitions, brand identity • Polynôme Agency : Communication media competitions, posters, institutional communication media • I&E Expressions Agency : Communication media competitions, brand identity, illustration, press relations campaigns & press kit, leaflets.

Clients : Nivea | Marie | Ademe | Observatoire du pain | APHP Hôpitaux de Paris | Hansaplast | Mappy | Motorola France > Alongside the Creative Director and the multidisciplinary team, I worked designing press relation campaigns, information campaigns, and global visual identity. Illustrations and infographic conception & design. Iconographic research, Artistic Direction, and supervising of the studio shootings. Teasing Campaigns, invitations, newsletters and PPT presentations, etc.