Roxane Baché
Consumer Trends, Insights & Foresight
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Consumer trends & innovation strategist with 15 years helping global brands like Chanel, Orange, Carrefour, Boulanger, L'Oréal, and LVMH (and many more) anticipate future consumer expectations. Founder of Vitamin Consulting, specializing in translating societal shifts into actionable innovation strategies across beauty, fashion, tech, travel and retail. Ready to decode emerging trends and accelerate your brand's innovation pipeline.
Expérience de travail
Vitamin ConsultingFreelance
janv. 2016 - Présent
10 ans 10 mois
7620 Paris, Danemark
Consumer Trends, Insights & Innovation
janv. 2016 - Présent
10 ans 10 mois
7620 Paris, Danemark
Consultancy - Guiding brands in the exploration of future consumer expectations to shape long-term innovation strategies. - Designing prospective frameworks to help organizations anticipate disruptions and emerging consumer mindsets. - Translating societal evolutions into actionable opportunities across beauty, fashion, tech, retail, and travel sectors. Edition - Crafting tailored foresight reports, trend books, and strategic storytelling to accelerate innovation pipelines. - Leading ideation workshops to bring trends to life and foster cross-functional creativity. Research & Strategy - Leading qualitative research to identify early signals and decode shifts in behaviors, values, and aesthetics. - Analyzing weak signals and cultural dynamics to build insightful, forward-looking strategic recommendations. Clients Chanel, Carrefour, L'Oréal, Klépierre, V33, Purcotton, Maybelline, Orange, Orange-Parnasse, Boulanger, Celio, Nexity, Transitions Optical (EssilorLuxotica), LVMH Group, Groupe Rocher, LVMH, Europcar Mobility Group...
Keynote speaker
janv. 2016 - Présent
10 ans 10 mois
7620 Paris, Danemark
Qui est la génération Z ? - École Créa Genève La relation client digitale - CCA International Le parcours client du futur - JCDecaux Digital Retail 2020 - Klépierre Digital Retail 2020 - ISCJ SocioTrends 2020 - Groupe Bouygues SocioTrends 2020 - Materne (MOM Group) ...
Teacher
Sup de PubFreelance
janv. 2025 - juil. 2025
7 mois
Paris · Hybrid
Independent Writer
INfluencia le Trendmag des influences
févr. 2016 - janv. 2021
5 ans
7620 Paris, Danemark
Editorial content about : - the new generations of consumers : their attitude to digital, style collaborative consumption, work... - the future of industries : retail & shopping experience, food, beauty, mobility, workplace... Find all content here : http://www.influencia.net/fr/auteur/roxane,bache,53.html?page=1&ipp=8
Head of Consumer Insights & Trend Forecasting
Usbek & Rica
sept. 2014 - janv. 2016
1 an 5 mois
7620 Paris, Danemark
Edition - Creation of Trend Reports (e.g.: MegaTrends 2015/2016, 360° Beauty, Millennials & Food, The Future of Shopping & Retail, Health & Wellness, Artificial Intelligence, Generation Z) Consulting - Production of foresight content for brands and agencies - Analysis of societal shifts, emerging values, and evolving consumer expectations - Development of strategic and operational recommendations Clients: Blédina, Canal+, Cardif, Publicis, Samsung, Vente Privée, La Poste, Parnasse, Adéo...
Trends & Foresight Consultant
Gartner
juin 2013 - juil. 2014
1 an 2 mois
Londres, Royaume-Uni
- Research, monitoring, and writing of cross-industry trend reports on emerging topics (new aesthetics, cultural behaviors, generational shifts, etc.) - Identification of weak signals, cultural disruptions, and structural lifestyle changes - Decoding future consumer expectations and translating them into actionable insights - Turning findings into strategic and creative opportunities for brands Areas of Expertise: Luxury, Fashion, Beauty, Travel, Home, Lifestyle Target Audiences: Millennials, Women, Seniors
Brand & Trend Strategist
FutureBrand
févr. 2012 - juil. 2013
1 an 6 mois
Londres, Royaume-Uni
- Brand strategy: defining brand values, brand purpose, positioning, and brand personality; developing brand architectures, brand names, and naming systems - Brand identity analysis and benchmarking, including semiotic analysis - Customer journey mapping to identify pain points and co-create more relevant brand experiences - Identification of innovation opportunities and development of a strategic vision for client brands - Qualitative research: consumer insights, expert and stakeholder interviews, focus groups, co-creation workshops, ideation sessions, and desk research - Trends & consumer insights: identifying key trends in global consumer culture; designing a foresight framework that connects multiple trend levels and is integrated into every project as a foundation for the innovation process
Lifestyle Marketing Project Manager Assistant
NELLY RODI AGENCY, Paris
juil. 2011 - janv. 2012
7 mois
7620 Paris, Danemark
Internship
Online Marketing Research Manager
OCREATIV - IDbyME, Shanghai
janv. 2011 - juil. 2011
7 mois
Shanghai, Chine
Internship
Client Relationship Manager Assistant, Fashion
CHANEL, New York
mars 2010 - août 2010
6 mois
New York, État de New York, États-Unis
Internship
Product Manager Assistant, Leather Goods
LOUIS VUITTON, Paris
juil. 2009 - janv. 2010
7 mois
7620 Paris, Danemark
Internship
Formation
Sciences Po
Master
2008 - 2011
3 ans 1 mois
IFP - Institut français de presse
Master
2006 - 2008
2 ans 1 mois
Paris-Pantheon-Assas University
Bachelor
2004 - 2008
4 ans 1 mois