Roxane Chabrat
Content Marketing Manager
Salaire / Taux journalier
Toulon, France
Mobilité : Paris, Bordeaux, ...
Freelance, ouvert au CDI
Peut venir sur site
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À propos
Introduction
Content Marketing Manager with 5+ years driving multi-channel strategies and SEO-optimized content. Generated 16k content marketing leads in 2024 and managed 130k subscriber newsletter at Swile. Specialized in B2B lead generation, thought leadership content, and data-driven optimization to boost conversions and organic growth.
Expérience de travail
Content Manager
Swile
juil. 2022 - mai 2025
2 ans 11 mois
Paris, France
• Develop and edit a variety of content assets aligned with personas and the buyer journey: blog posts, e-books, videos, infographics, white papers, email campaigns, and webinars = 16k content marketing related leads in 2024 • Drive thought leadership across the French business and supporting other content needs on the team • Use a variety analytics tools to monitor content performance and optimize its impact (Salesforce, Semrush, Marketing Cloud...) • Research and contribute creative ideas to support key content goals, such as increasing conversion rates in the sales funnel, growing blog subscribers and LinkedIn followers, growing inbound organic traffic. • Work on the SEO strategy and create and deliver SEO content • Revisit existing content to create snack content
Editorial Community Manager
The Daily Swile
janv. 2023 - juil. 2024
1 an 7 mois
Paris, France
The Daily Swile is Swile’s independent media outlet that talks about everything work related. As part of the media team, I contributed to the following: • Write editorial and SEO-friendly articles • Own The Daily Swile’s weekly newsletter (130k subscribers) • Launch and manage the LinkedIn page • Participate in the development of the media’s editorial strategy
Wemanity Group
janv. 2019 - juil. 2022
3 ans 7 mois
Paris, France
Content & Social Media Manager
sept. 2019 - juil. 2022
2 ans 11 mois
Paris, France
• Define and ensure the online reputation of Wemanity and its entities • Create and deploy the editorial strategy of the company, with a focus on lead generation • Organise the launch and optimise new formats: video campaigns, podcasts, livestreams, newsletters • Identify and benchmark on relevant topics for our target audience • Lead a team of writers and oversee content creation aligned with the SEO and inbound marketing strategy: blog articles, e-books, client cases... • Manage the social media accounts (Twitter, LinkedIn, Instagram, Facebook, YouTube) and sponsored campaigns • Coordinate and report the end metrics, and manage editorial committee meetings • Deploy an employee advocacy campaign, turning employees into potential ambassadors • Collaborate with multiple stakeholders (sales, product leaders, practice leaders) to deliver the right content
Social Media Manager
janv. 2019 - août 2019
8 mois
Paris Area, France
Working in a consulting agency specialized in agile and digital transformations with offices in Paris, Brussels, The Hague, Luxembourg and Casablanca: • In charge of designing and implementing online content strategies: social media, blog, website, external platforms... • Managing editorial content (blog articles, event programs...) • Providing internal communication and project monitoring • Handle monthly social media data and reporting, as well as brand awareness on the Web • Participation and assistance to the Marketing team activities: meetups, conferences, trade exhibitions and various other internal events
Social Media Specialist
Agile en Seine
mars 2019 - oct. 2019
8 mois
Paris Area, France
As part of a partnership involving Wemanity, I handled the main social media accounts of the agile French conference Agile En Seine. • Create engaging content across Twitter, LinkedIn and Facebook: speakers and sponsors announcement, curated content, videos... • Design templates for social media and newsletters • Analyze relevant metrics and make recommendations
Communications Assistant
Ecole normale supérieure de Lyon
avr. 2018 - oct. 2018
7 mois
Lyon Area, France
Internship in a selective higher education establishment : • Implemented and supervised specific academic-related projects: student handbooks, welcome day, introductory film, welcome bags, etc. • Assisted with web content entries towards the student body: articles on the website, social media posts... • Supported and worked in tandem with the Planning & Internal Communication Team on event needs • Participated in the school's training offer and degree programs' renewal
Community Manager & Copywriter
Happy Capital
mars 2017 - juil. 2017
5 mois
Bordeaux Area, France
Internship in an equity crowdfunding-centric French start-up : • Promoted clients' projects on social media (Facebook, Twitter, Instagram) • In charge of online customer service • Writing articles • Scheduled weekly newsletters and mailings • Created visuals for social media posts • Checked and approved online donations • Managed CMS back office system (Drupal) • Occasionally participated in crowdsourcing-related events and gatherings
Webmarketing & Event Planning Assistant
Polantis
mai 2016 - juil. 2016
3 mois
Paris Area, France
Internship in a B2B 3D furniture manufacturer : • Developed the company’s social media presence and web space (Facebook, Twitter, LinkedIn...) • Participated in event planning organizations • Collated, tracked and sent weekly email campaigns
Formation
Université Jean Moulin (Lyon III)
Master's Degree
2017 - 2019
3 ans
Université Bordeaux Montaigne
Bachelor's Degree
2014 - 2017
4 ans
National Taiwan Ocean University
2016 - 2016
4 mois