Roxane Gaide

Selency is the marketplace for buying and selling the finest second-hand furniture and home furnishings. All the pieces on the site are carefully selected. This magazine-like marketplace presents itself as THE new decorating brand. Selency is a real alternative to the big industrial brands and ultra-standardization. At the heart of Selency is selection. Passionate about antiques and decoration, entrepreneur at heart and expert in the sector (eras, designers), I joined the curation team as a freelance to : ► Moderate the products offered by merchants on the website ► Contribute to the coherence and attractiveness of the catalog ► Support the move upmarket in selection ► Authenticate some designer pieces.

Hoalen designs and distributes clothing and equipment for the ocean and coastal life. I joined the creation studio team to develop commercial and brand relevant product categories, designing, developing, buying & sourcing ranges for men, women, children and home. Products : outerwear, jersey, denim, knitwear, shirting, swimwear, activewear, neoprene, footwear & accessories. ► Definition and management of the offer: construction of the commercial strategy, purchasing budgets, development of an offer of 400 references per season, guaranteeing the purchase/sales ratio, quantified analysis of results and recommendations, pricing management ► Production and quality: drafting of technical sheets and specifications, production management and monitoring of product development, transportation management, implementation of an impeccable quality policy, search for new suppliers ► Communication : writing product descriptions on the website, training retail and customer care teams on products, writing newsletters, optimizing Pinterest ads campaigns ► CSR: building the company's sustainable development strategy, raising team awareness, building partnerships with associations benefiting from our donation program Member of the Executive Committee

Atelier Camille is a women's clothing brand made in France and distributed exclusively online. ► E-commerce project manager : site animation (content, e-merchandising, cross selling, landing page), stock management, competitive intelligence, monitoring of site performance and key KPIs, managed bugs and optimizations with our web agency, digital project follow-up, coordination and compliance with specifications, digital roadmap. ► Customer care through different brand channels (email, phone, social networks). Quantified analysis of customer feedbacks and recommendations. ► Business performance analysis : quantified analysis of results and recommendations, pricing ► Production and quality : sourcing & purchases, product development, follow-up of production schedules, quality control, launch of a new product line (knitwear) ► Communication : organization of photoshoots, optimization of Instagram and Facebook campaigns, creation and development of the brand's Pinterest account, managed the opening of pop-ups ► HR : recruitment, formalization of the onboarding process Managing a team of 2

► Sourcing of startups and early-stage companies (e.g. customer journey optimization, delivery, e-commerce, AI, data...) ► Internal innovation consulting ► Project management for the opening of the new concept store 'Le 4 Casino' (avenue Franklin Roosevelt, Paris) ► Implemented a platform for start-up relationship management ► Edited a weekly internal newsletter on innovation in retail Main banners : Monoprix, Franprix, Cdiscount, Naturalia, Leader Price, Go Sport, Casino

► UX/UI: competitive analysis and recommendations ► Training: creation of MOOCs on digital transformation with an external service provider

Baby Sittor is an app for trusted parents and babysitters. ► Community management ► Communication ► Customer care ► Back office remodelling ► Head of beta testers ► Creation of the Australian community and business development in Sydney

Evaluated and coached "classes prépa" students (ECE and ECS) to prepare top business schools motivational interviews