Ruben Calvani

Most businesses want growth but hold back. At Marketing You Haven’t Tried (MYHT), I help companies act faster, test smarter, and turn marketing into measurable growth. I combine strategy, execution, and coaching so that marketing creates clarity, momentum, and results. What I Do 📈 Growth & Demand Generation • Build and run multi-channel acquisition campaigns (inbound, outbound, mixbound, growth hacking). • Segment audiences, implement ABM, and optimize lead nurturing to drive pipeline growth. • Support startups and scale-ups with pitch prep and fundraising strategy. ⚙️ Marketing Automation & CRM • Optimize HubSpot and other CRMs to streamline inbound/outbound workflows. • Implement scoring, routing, and reporting frameworks that align sales and marketing. • Train teams on automation and AI-driven tools to boost efficiency and adoption. 🎯 Strategy & Product Marketing • Conduct audits, define buyer personas, and reposition brands in competitive markets. • Develop go-to-market strategies, pricing models, and launch plans. • Deliver bilingual (English/French) content for campaigns, investor decks, and product launches. 🎤 Event Marketing & Engagement • Design and manage events, from trade shows to client experiences, with a focus on ROI. • Advise on event tech to capture leads and improve participant engagement. • Provide scripting, moderation, and on-site support for executive-level events. 🧭 Fractional Marketing Lead/CMO • Ensure marketing continuity during leadership transitions. • Strengthen existing teams with interim leadership and clear roadmaps. ✨ Why MYHT? While competitors are already executing, too many businesses keep waiting. At MYHT, I help you move faster, test smarter, and finally see real growth. 💡 The best marketing strategy? The one you haven’t tried yet. Let’s make it happen.

EcoMundo is a B2B SaaS provider specializing in regulatory compliance for the cosmetics and chemical industries. As Head of Sales & Marketing, I restructured global marketing, optimized demand generation, and enhanced marketing automation, driving high-intent leads across Europe, North America, and Korea. Key Contributions 📈 Demand Generation & Sales Pipeline Growth • Built EcoMundo’s first outbound marketing framework, integrating lead enrichment, data validation, and targeted outreach. • Refined lead qualification, shifting from low-fit MQLs to high-intent SQLs through ABM and behavioral segmentation. • Redesigned lead magnets (webinars, e-books) to capture enriched data and accelerate conversions. 🛠 Marketing Automation & MarTech Optimization • Revamped HubSpot CRM, leveraging data cleansing and automation for better segmentation. • Optimized the MarTech stack, eliminating redundancies and enhancing workflow efficiency. • Led a corporate rebrand, aligning EcoMundo’s identity with B2B regulatory compliance positioning. 🔍 Data-Driven Market Expansion • Developed geo-intelligence tracking tools, allowing targeted outreach based on regulatory changes in key markets. • Created a chemical substance-based prospecting strategy, enabling sales to engage leads affected by compliance updates. • Spearheaded a full website revamp on Webflow, improving UX and lead conversion paths. ✨ Achievements ✔️ +24% increase in high-intent lead generation through automation and demand gen. ✔️ Streamlined lead qualification, ensuring a stronger pipeline for sales. ✔️ Reduced manual workflows, allowing the marketing team to focus on revenue growth. ✔️ Standardized global marketing processes, ensuring alignment across EU, NA & APAC. This role allowed me to blend demand generation, marketing automation, and data-driven sales enablement, positioning EcoMundo for scalable growth in the regulatory SaaS sector.

I helped B2B and B2C companies design and execute marketing strategies that drove lead generation, brand positioning, and revenue growth. My expertise spans demand generation, digital marketing, sales enablement, and marketing automation. Key Services & Achievements • Developed multi-channel marketing strategies for startups and scale-ups. • Led rebranding initiatives, ensuring alignment with market positioning and audience expectations. • Implemented CRM & marketing automation (HubSpot, Pardot), optimizing lead nurturing and conversion funnels. • Created and optimized lead magnets (webinars, e-books) to improve lead capture and engagement. • Designed content marketing frameworks, including website copy, blog strategies, and email campaigns. • Advised on MarTech stack selection and optimization, eliminating redundancies and improving workflow efficiency. I specialize in scaling marketing efforts for high-growth companies, bridging the gap between brand strategy, lead generation, and sales enablement.

At Jobernality, we set out to redefine job searching by focusing on people, not just keywords—matching candidates with companies based on both personality and skills. As Chief Revenue Officer (CRO), I played a key role in product development, revenue strategy, and early-stage growth, helping shape the platform from concept to prototype. Key Contributions 🧠 Algorithm & Matching System Development • Designed and built Jobernality’s proprietary matching algorithm to balance candidates’ personality traits and skillsets with company needs. • Developed the candidate personality and job-fit questionnaire, ensuring an accurate and fair evaluation process. • Created formulas to weigh and analyze candidate responses, optimizing the match between soft skills, hard skills, and company culture fit. 📊 Market & Client Development • Prospected potential clients and engaged with companies to refine the product-market fit. • Conducted Beta testing, working closely with testers to gather feedback and improve the user experience. • Built an extensive competency and skills framework for roles across sales, marketing, communications, HR, and software development. 🚀 Go-to-Market & Fundraising • Led the development of Jobernality’s MVP, ensuring the platform met recruiter and job seeker expectations. • Created and presented pitch decks that secured investor interest during the pre-seed fundraising phase. • Defined revenue strategies and early-stage monetization models for both B2B and B2C customers. This role allowed me to combine strategic vision, product innovation, and business growth, building a more human and effective way to match people with the right jobs.

Ornikar is a leading online driving school platform in France. I support the B2B team by accelerating instructor recruitment, optimizing campaign performance, and building a scalable marketing foundation for sustainable growth. Key Contributions 📈 Acquisition & Growth • Built geo-targeted lead generation campaigns by region to optimize budget allocation and match instructor demand. • Designed and deployed newsletters and outbound campaigns tailored to instructor engagement. ⚙️ Marketing Automation & CRM • Optimized HubSpot setup, segmented the database, and enabled smoother lead management for the outsourced SDR team. • Structured workflows and improved the B2B funnel for better conversion. 🎯 Strategy & Content • Contributed to the new Ornikar website as part of the rebrand. • Updated eBooks and Help Center content to align with the new brand identity. • Refreshed sales enablement materials used across marketing and sales. 📘 Enablement & Handover • Created a complete onboarding playbook for the incoming B2B marketing manager. • Built scalable tools and repeatable processes to support long-term B2B growth. ✨ Achievements ✔️ +120% increase in marketing-qualified leads (MQLs) through campaign and funnel optimization. ✔️ Scalable systems and processes established to sustain B2B growth. ✔️ SDR team empowered with segmented data and updated sales messaging.

Eventdrive is a SaaS platform that simplifies professional event management through technology, methodology, and community. As Head of Marketing, I designed and executed a high-growth strategy to drive lead acquisition, strengthen brand positioning, and expand into new markets. Key Contributions 🚀 Lead Generation & Growth Marketing • Developed and optimized a multi-channel acquisition strategy (SEO, SEM, outbound, email, paid media). • Implemented marketing automation and CRM processes with HubSpot, streamlining lead management and nurturing. • Ran A/B testing and conversion optimization to improve lead quality and maximize ROI. 📢 Brand Awareness & Content Strategy • Led a brand positioning refresh, ensuring Eventdrive’s value proposition resonated with target audiences. • Built and delivered a content strategy including blogs, white papers, webinars, and newsletters. • Secured media partnerships and managed LinkedIn advertising campaigns to boost visibility. 🛠 Product Marketing & Sales Enablement • Worked with the product team to launch new features, define pricing, and sharpen positioning. • Created and refined sales collateral, pitch decks, and case studies to align sales and marketing. • Led customer success marketing initiatives, leveraging client stories to strengthen engagement and retention. ✨ Achievements ✔️ Tripled company revenue and set a record in pipeline growth. ✔️ Built a significant sales pipeline, directly fueling business expansion. ✔️ Increased organic traffic and inbound leads, reinforcing market leadership. ✔️ Expanded into new industries and sustained long-term growth.

Justifit is a LegalTech marketplace connecting individuals and professionals with lawyers. As Head of Marketing, I built and executed a full-funnel strategy across four platforms, driving acquisition, SEO, and content efficiency. Key Contributions 📈 Acquisition & Growth • Developed and launched a new offer tailored to lawyers, improving conversion and platform value. • Designed and executed a lead generation strategy with targeted landing pages and paid acquisition. • Built and launched a full inbound strategy focused on acquisition. 📝 Content & SEO • Created branded content templates (eBooks, videos, social assets) and streamlined production after the rebrand. • Removed duplicate content and optimized SEO structure to increase organic performance. • Established modular, reusable workflows to improve content team efficiency. ✨ Achievements ✔️ Built Justifit’s complete marketing roadmap from scratch, focused on acquisition and content-driven growth. ✔️ Improved operational efficiency with scalable content workflows. ✔️ Increased organic performance through SEO improvements and content restructuring.

SimpliField is a mobile-first SaaS platform that helps brands optimize in-store operations and deliver consistent customer experiences. As Head of Marketing, I led demand generation, brand positioning, and sales enablement, building a strong go-to-market foundation for growth. Key Contributions 📈 Demand Generation & Growth • Built and executed multi-channel lead generation campaigns (SEO, SEM, email, outbound). • Designed Account-Based Marketing (ABM) strategies and refined buyer personas to target high-value accounts. • Managed and scaled a 6-person team (SDRs, Data, Content Marketing). • Defined KPIs and improved conversion rates across the funnel. 📢 Brand & Content Strategy • Developed sales enablement materials, case studies, and webinars to support sales teams. • Strengthened market positioning and secured strategic partnerships. 🛠 Marketing Automation & Sales Alignment • Managed Pardot and Salesforce, streamlining lead nurturing processes. • Integrated new tools to enhance tracking, reporting, and campaign performance. • Implemented A/B testing and conversion optimization to improve lead quality. ✨ Achievements ✔️ +35% increase in product demos, boosting engagement. ✔️ +20% increase in qualified sales opportunities. ✔️ Successful ABM campaigns driving high-value enterprise deals.

Evenium is a SaaS platform that simplifies event management, attendee engagement, and interactive presentations through online registration tools and mobile applications. As Marketing Director, I led the demand generation, brand positioning, and content strategy, ensuring that Evenium stood out in a competitive event-tech landscape. Key Contributions 📈 Demand Generation & Lead Acquisition • Designed and executed multi-channel lead generation strategies (SEO, SEM, email, paid ads). • Developed landing pages, A/B tests, and marketing automation workflows to optimize conversions. • Managed content-driven inbound campaigns (blogs, eBooks, newsletters, webinars). 📢 Brand Awareness & Thought Leadership • Led public relations and strategic partnerships, serving as a company spokesperson at industry events. • Oversaw corporate storytelling and content marketing, creating case studies, white papers, and video scripts. • Optimized website SEO & performance, driving organic traffic growth. 🛠 Sales Enablement & Digital Marketing • Developed sales materials, including pitch decks, product sheets, and demo assets. • Created Google Ads & Display campaigns to maximize visibility and lead acquisition. • Managed marketing automation and analytics, providing data-driven insights to enhance ROI. ✨ Achievements ✔️ +300% increase in Marketing Qualified Leads (MQLs). ✔️ 120% of sales pipeline targets achieved through strategic marketing initiatives. ✔️ Strengthened Evenium’s market position, boosting brand recognition and lead flow. This role allowed me to blend strategic growth marketing, content creation, and sales alignment, driving measurable revenue impact in the event-tech industry.

IFP Training is a global leader in professional training and development for the Oil & Gas industry, with an annual revenue of €45M. As Marketing Manager, I led global marketing operations, developing B2B and B2B2C strategies to drive lead generation, brand positioning, and international expansion. Key Contributions 📊 Strategic Marketing & Brand Positioning • Member of the Strategic Business Development Committee, shaping growth initiatives. • Led the development of corporate and product communication plans for France, EMEA, and Latin America. • Created and implemented the company’s first Brand Identity, defining key corporate messaging. • Conducted market segmentation and lead qualification, aligning marketing efforts with business objectives. 🌍 Inbound & Digital Marketing • Managed the company’s bilingual websites (English & French), optimizing for lead generation and conversion rate improvement. • Developed SEO & SEA campaigns (Google Ads) in French and English, targeting Francophone markets, EMEA, and Latin America. • Led email marketing and automation strategies, increasing engagement through monthly newsletters and targeted campaigns. 📢 Outbound Marketing & Industry Engagement • Created marketing collaterals (brochures, catalogs, and presentations) for corporate and product branding. • Managed global industry events in the Middle East and the Americas, reinforcing brand visibility. • Directed corporate and product advertising campaigns in top B2B industry magazines. ✨ Achievements ✔️ Optimized online-generated revenue: €9M. ✔️ Successfully launched IFP Training’s first brand identity, improving corporate messaging. ✔️ Led responsive website redesign, enhancing digital presence and conversion rates. This role allowed me to blend strategic brand development, lead generation, and global marketing execution, ensuring IFP Training’s industry leadership.