Rudy Coenen

I help communication teams unlock their energy and turn communication into a real driver of impact and results. Through Coeptio, I support organisations and managers in strengthening internal and corporate communication, navigating change and making their messages truly effective. I work with pragmatism, attentive listening and solid hands-on experience, always focused on concrete and sustainable impact. My areas of focus: • Internal communication and employee engagement • Change and transformation support • Coaching for managers and communication professionals • Communication project management • Copywriting — because impact often starts with the right words I work in French, Dutch and English. Based in Brussels, I work on site and remotely. Interested in a conversation? [email protected]

- Participation in the launch of a new internet and TV offer, including writing web pages and Q&As. - Acting as the designated copywriter for the My BASE app. - Acting as editorial manager for Support pages (FAQ/Self-help). - Writing various customer communications, such as direct mail and social media posts.

Square Circle is helping organizations to develop their business, adapt to changing market conditions and/or transform their activities. Our focus : the human drivers of change. We work for companies in Belgium and Europe

As a communications expert, I produced their annual report, further developed their branding, created their company presentation and organised their annual volunteer event. I also contributed to several newsletters and wrote various communications for direct marketing and social media.

- Head of the Communications Department - Responsible for the global communications strategy and for the consistency towards all stakeholders - Define and develop end-to-end impactful communications plans that support the energy transition - Plan, develop, organise and supervise all the communications activities and deliverables - Coordinate the events strategy - Define the channel strategy - Supervise press relations - Manage crisis communication - Manage a team of 12 communications professionals

- End-to-end responsible for Internal & External Communications (360°) - Conception and implementation of all communications strategies - Employee engagement - Advisor to the Direction - Change Communication - Crisis Communication - Responsible for the EPHEC branding - Advertising - Press Relations - Online communication - SoMe - People Management

- Advisor to an ExCo member and his management team, including strategic planning, key messages development and implementation - Develop the annual communication plan and implement it - Establish and implement effective channel strategy in order to increase the effectiveness of communications sent to employees - Work closely with Corporate Communication & Relations teams to coordinate and streamline all communications opportunities - Manage content development - Create a superior employee experience and drive employee engagement - Coaching teams project wise

- Creation of an Internal & Corporate Communications departement - Conceptualize and execute the annual communications plan - Design and prepared all materials: annual report, commercial folders, corporate presentation, corporate movie, client magazine, articles, etc. - Day-to-day management - Head of Editorial Board - Provide advices to the management

- In charge of Internal Communications for the BU Retail & Financial Services (more than 6000 employees) - Design, implement and execute several Communications plans - Advice internal clients on the use of different communication channels - Project Management - End-to-end responsible of two internal newspapers - Organise several internal events and info sessions

- Direct Marketing: design several commercial campaigns, creation of new concepts, writing of all commercial materials, and so on. Choose of the right channel to address the right message at the right time to our customers. - Internal Communications: writing of numerous articles for the corporate magazine and the intranet. Leading of writing workshops.