Ryan Ibrahim

Owned the checkout funnel on the World of Hyatt mobile app, while collaborating with the Loyalty and Data team to enhance engagement and member acquisition. ● Partnered with Hyatt’s Principal Designer to fully refactor the app’s UX during rebranding, increasing engagement by 19% and mobile booking share by 8%. ● Reduced dropout in the checkout funnel by 6% and boosted rooms and upsell revenue respectively by 4% and 11% through targeted A/B testing, and upsell integration in the funnel. ● Generated $14M in incremental revenue and increased member acquisition by 7% in EAME by integrating F&B spendings into the loyalty program and partnering with third-party booking systems to create a new acquisition channel. ● Collaborated with the Data team to leverage upsell and F&B spending data to improve recommendation relevance, increasing email click-through rates by 16%

Led user research to conceive and launch Spaycial’s SaaS client portal, while collaborating with the design team to enhance the B2C customer experience. ● Developed a self-service SaaS platform enabling B2B clients to launch and manage fidelity programs, including a CRM, offer creation, payments, and analytics dashboards. ● Optimized the user journey and registration flow for Open-Banking users, improving conversions by 30% and boosting opt-in rates by 16%. ● Led a cross-functional scrum team of 10, improving delivery speed by 20%. ● Conducted discovery and delivered two POCs in Insurance and Marketing, securing new enterprise clients and expanding into new verticals. ● Scaled user acquisition by integrating Open Banking APIs for over 1,200 European banks.

Owned the development and management of Lita.co’s investor portal, ensuring compliance with financial reporting regulations and preparing for expansion into new European markets. ● Managed compliance requirements in a highly regulated environment. ● Built APIs and dashboards for financial flow reporting for partners and investors. ● Designed and defined new features based on business and user needs. ● Increased user NPS by 30% by analyzing feedback from private investor personas and collaborating across three departments. ● Managed Agile development teams and supervised the expansion of the product to new European markets.

Client: KAAST Digital - Managed client’s project from discovery to delivery. - Conducted business and user needs analysis to define requirements. - Created wireframes and prototypes for new features. - Specified functional requirements, designed acceptance tests, and facilitated customer workshops. - Managed delivery plans and managed stakeholder relationships. - Direct backlog priorisation and managed agile development teams.

- Gathered client requirements, wrote specifications, and provided technical and strategic guidance. - Built and managed teams across projects and client engagements. - Wrote user stories and prioritized features to align with business needs. - Prospected new clients and negotiated contracts. - Developed and implemented internal company processes.

• Projet de migration de l'ERP de l'entreprise, chargé de l'analyse des besoins logistiques • Responsable de l’implémentation de la norme ISO 27 000 dans l’ensemble des services • Animation d’ateliers de pratique pour la formation des équipes métiers • Conception de l’OnBoarding pour l’expérience utilisateur des employés illettrés • Entretien du backlog