Saba Jahangir

- Led the design and execution of white paper campaigns highlighting the strategic growth and investment potential of Global Capability Centers (GCCs) in Pakistan, driving stakeholder engagement and thought leadership. - Contributed to cross-functional brainstorming and strategic planning sessions, offering actionable insights that shaped campaign direction and elevated content quality. - Supported social media content creation, aligning messaging with brand objectives to enhance visibility and engagement across digital platforms. - Demonstrated strong capabilities in content development, market research, strategic communication, and collaboration across diverse teams to support high-impact deliverables.

• Developed technical content around metadata management and ETL processes, aligning with product lifecycle goals. • Underwent a 3-month training program at Astera Software, where I explored ETL processes in depth—learning how to extract data from multiple sources, transform it based on business rules, and load it into target systems using Astera’s tools.

Authored in-depth technical articles on cybersecurity, threat intelligence, and defense strategies for Rewterz, contributing to industry awareness and informed decision-making among IT and security professionals.

• Owned content and copywriting for digital collaterals of assigned products and services, including websites, landing pages, emailers, case studies, brochures, flyers, eBooks, infographics, and social media posts • Developed content for SEO and employer branding campaigns, including video scripts, articles, social media posts, and more • Managed internal and external corporate content • Wrote SEO-optimized blogs for Digital, Data and AI, Cloud, Salesforce, and BPM competencies • Created copy for search engine optimization and website development (page titles, meta descriptions, H1s, product listings, etc.) • Worked closely with product managers, the design team, and competencies to deliver quality content according to set criteria • Created proactive blogs for Visionet to increase brand awareness • Crafted thought leadership content to elevate organic traffic • Proofread assigned content deliverables on a regular basis • Delivered brand book content for Visionet Systems to ensure brand voice consistency across the company • Developed customer personas for PartnerLinQ and AtClose to create more precise and relevant digital marketing content, and was awarded a Kudos card for the initiative • Revamped leadership team profiles and corporate profile content • Drafted, managed, and reviewed monthly content calendars

• Owned social media and website copywriting for assigned products. • Crafted and reviewed recruitment profile content for outsourcing candidates. • Developed landing page content for career drives. • Devised and executed employee branding content strategies. • Reviewed website content for quality assurance and brand voice consistency.

• Owned copywriting for assigned local and international B2B and B2C clients — specifically news articles, digital ads, social media campaigns, emailers, and landing pages. • Developed website content and created copy for search engine optimization and website development (page titles, meta descriptions, H1, etc.). • Provided support in RFP development for the agency and clients. • Worked closely with internal and client teams to develop creative strategy and positioning. • Ensured content consistency with content editing, reviewing, and proofreading.

Owned copywriting for websites, brand mockups, and SEO blogs. Ensured content consistency through continuous client engagement and content proofing. Web Content Development Projects: - Allied Marketing Pvt Limited - Bhandari Foods - Zoom 360 - FIN 360 - Spine and Joints Clinic

Supported Focused Improvement Pillar for waste identification and elimination across the value chain including business units and functions. Responsibilities include: • Strategy Development: - Developed the implementation plan on a three-year horizon for capability development, coaching, and assessment of the company. - Developed KPIs and aligned target setting for all departments. - Planned, scheduled, and communicated team training needs. • Event Management: - Managed and facilitated workshops and training activities such as Six Sigma White Belt & Green Belt Training, SIPOC, NESCO Games, etc. - Provided support in the video footage of one of the major projects i.e., Black Belt. - Also involved in monthly newsletter designing and communication strategies. • Good understanding of Six Sigma/ DMAIC Problem Solving Methodologies • Attended training workshop on “Personal Mastery” by Mustafa Shahbaz – Carnelian

Gained hands-on experience in social media marketing, content writing, infographics research, collateral design, and launch of a marketing campaign for a new product launch.